Southwestern Consulting

11/05/2026

🔥 Nobody wakes up and decides to be lazy.

Every leader has said it at some point: "My people are just lazy."

Will Metscher pushes back on that every time he hears it.

Nobody wakes up and decides to be lazy. They wake up unfocused. There's a difference — and it matters, because the fix is completely different.

Lazy is a character flaw. Unfocused is a systems problem. And systems can be fixed.

The answer isn't more motivation. It's a simple intention. A clear goal. Something specific enough to point your energy at when you don't feel like showing up.

Will isn't perfect at this either. Nobody is. But the people who keep winning aren't the ones who are always motivated — they're the ones who know how to get locked back in when they're not.

When you're unfocused, what gets you locked back in? Drop it in the comments. 👇

11/05/2026

💡 Before you read the client's emotions, check your own.

Angie Moss says the most important part of sales starts before the conversation does.

Walk in desperate and the client feels it.

Walk in curious and you can actually serve them.

She also gives her honest take on whether AI can replace a coach.

How do you reset before a big call?

11/04/2026

🏆 Stop pretending you want success if you're not doing this.

If success was easy, everybody would be doing it.

So why aren't they?

Will Metscher has built teams, coached leaders, and watched people hit the wall and quit and others hit the same wall and push through.

The difference almost always comes down to three things:
Intention. State. Action.

ISA.

Intention is knowing exactly what you're going after and why.
State is what's going on between your ears, the mindset you bring to the moment.
Action is actually doing the thing, not just thinking about it.

Most people have one or two of these. The ones who win have all three, in that order, every time.

It sounds simple because it is.
Simple isn't the same as easy.

Tag someone who has all three or someone who's still working on it. 👇

11/04/2026

🏃 "I will let myself down all day. But I'm not going to let you down."

Ron Alford took every rejection personally in his first year, until he stopped making it about himself.

Now he dedicates every goal, and every mile he runs, to someone else.

Who are you working for this week?

11/03/2026

Don't become a leader if you can't do this.

Nobody tells you this before you take the job:
Leadership isn't about you.

If you step into a leadership role chasing recognition, status, or the title.... you're going to hit a wall. Because people can feel when a leader is in it for themselves.

And when they do, they check out.

The leaders who actually move people forward ask different questions.

Not "what do I get from this?" but "what can I draw out of them?"

How do I elevate their confidence?
How do I help them become more of who they were created to be?

That's the job.
Developing people in a way that their best shines through.

If you got promoted tomorrow, that's the question to start with.

If you want to learn more about your leadership style, take our leadership skill quiz. Link in the comments. 👇

11/03/2026

💰 A shy art major who averaged 92 hours a week knocking doors.
Gena Parker became a top producer by believing in what she sold and writing down 30 reasons why, none of them about money. Progress, not perfection.
Show up even when you're bad at it.
What's your why beyond the paycheck?

11/02/2026

💡 Your team is failing because your expectations are unachievable.

The biggest blind spot for high performers who become leaders: they assume their team is motivated by the same things they are.

They're not.

Your people are capable, skilled, incredible humans but they are not your clones. What drives you might mean nothing to them. And when you lead without understanding their why, their vision, their personal purpose... you're leaving everything on the table.

The best leaders do the self work first.
Then they turn outward and get genuinely curious about their people.

What do they want?
Where are they going?
How does this role connect to that?

When you align your team's personal mission with the organization's mission... that's when things actually move.

Marjorie Dudley breaks this down in a way that will make you rethink how you're leading right now.

Check out the full video on YouTube

10/30/2026

💀 You have to be bad at sales before you can be great at it.

Will Metscher's first door?
A little girl ran inside and told her mom there was "some weird guy at the door."

That was the beginning of a top producer career.

Failure isn't the obstacle. It's the curriculum.
Every rep you do, good or bad, is building something.

The embarrassing calls.
The doors that don't open.
The pitches that fall flat.
All of it counts.

Will went from that first door to consistent 1% growth over nine summers.
Not because he avoided failure.
Because he kept showing up after it.

You can't skip the bad reps.
You can only decide what you do with them.

10/30/2026

💰 You will never win in sales if you don't believe in what you're selling.

You can have the best script in the world.
If you don't believe in what you're selling, people will see straight through it.

Belief isn't just a mindset tip. it's the foundation.
Because how do you convince someone else of something you're not convinced of yourself?

You can't.

And if you try, you're not building a sales career.
You're building a manipulation habit that will catch up with you.

Gena Parker's manager made her write down 30 emotional reasons why she was doing this work... and none of them could be about money.

Because money isn't always there.

Your why has to be.
Know what you believe.
Know why you're doing it.
Then show up and do the work, even when you're not perfect at it yet.

You can be bad at sales and still get results.
You cannot be fake and get away with it for long.

10/30/2026

Ever been introduced to someone, and five seconds later their name is gone?

You’re not bad with names. You just weren’t taught a system for remembering them.

Our own Gena Parker joined NewsChannel 5 Nashville’s Let Me Help segment this week to share practical ways to remember names.

Think of it as a small habit that changes how people feel when they’re around you.

Because a name isn’t just a label. It’s the fastest way to tell someone, “You matter to me.” In sales, in leadership, and at the dinner table, that’s where trust starts.

Watch Gena’s segment here 👇
https://hubs.li/Q04CX7QX0

When you meet someone, do you struggle to remember their name? Gena Parker with Southwestern Consulting offers tips for getting better at remembering names.