11/09/2026
What if the biggest obstacle to doing great work isn't failure, but all the good things we're already doing?
I've been thinking about this idea from Jim Collins in Good to Great:
"Good is the enemy of great."
As leaders, we're often surrounded by worthwhile opportunities, meaningful projects, and responsibilities that genuinely deserve our attention. And because we're capable of handling them, we keep saying yes.
But at some point, even good things can compete with the work that matters most.
That's where leadership requires a different kind of discipline. Not just knowing how to get things done, but recognizing where our time, energy, and attention will make the greatest difference.
Sometimes that means delegating something we're good at, simplifying a process that's become unnecessarily complicated, or using AI to free up time for more strategic work.
And sometimes it means saying no to a perfectly good opportunity because it doesn't align with where we're trying to go.
Reaching the next level of leadership isn't always about doing more. Sometimes it's about creating space for what matters most.
As you look at your priorities this week, consider this: What's one good thing you might need to let go of to make room for something even better?