11/04/2026
If you've ever wondered why a book with massive first week sales misses the New York Time list while another title seemingly slides right on, you're not alone.
The list is opaque by design, and chasing it as the only measure of book success usually just leads to frustration.
Here are 5 key things about the process most people don't realize until they're in the middle of a launch campaign.
Which of these surprised you the most?