Ink & Key

Does your marketing feel scattered? ➡ 1. If your message is unclear, your site visitors will look elsewhere.
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We'll fix it so you can:
⦿ be the brand people think of first
⦿ attract people you love to serve
⦿ and win repeat business and referrals Get a name and a logo.

Interact with the IK Branding Team in our unique mini-crowdsourcing experience and create a name and tagline that will be the foundation of your brand. From there, develop your brand even more with Kara, our lead graphic designer, and create a fantastic logo and a brand style guide.

Whether you need a name, tagline, logo, brand style guide, business cards, social media headers, letterhead, or packaging design, we’ve got you covered.

➡ 2. Get a website that works.

Work with me and one of our web designers to write and create a new website for you or give your current site a makeover. We will write and design a website that clearly presents what you offer, how it improves the lives of your clients, and how they can get it.

Whether you need a simple 3-page site or a complex e-commerce site with advanced functionality, we've got you covered.

➡ 3. Get a plan and get out there.

Work with us to develop a step-by-step strategy to connect you with customers and grow your business. Once we have a plan, you'll decide what you want to do yourself, and what you'd like us to do. We'll help you deliver your message in the way it makes the most sense for you and your brand.

Whether you need social media management, blog writing, lead funnels, landing pages, email campaigns, ads, or SEO, we've got you covered.

► To get a name now, just fill out our questionnaire and make your payment.

✉ Contact me here on Facebook or through my website to learn more or to schedule a free phone consultation. ✆e.

10/28/2026

We’re here for you, folks. 😁

10/27/2026

Yay! Seriously, I LOVE my StoryBrand | Clear Messaging for Business family. My favorite part is all the hugs and catching up. Zoom is convenient but there’s nothing like being with your people in real life. 🥰 Also, the reception was perfect. 👌

10/26/2026

The problems your customers face are an opportunity for you if your product or service holds the solution.

The best marketing efforts position you as the guiding character in the hero’s story (your customer is the hero).

To be an effective guide, you need to display empathy and competency. Too much of one and not enough of the other will drain the credibility from your message, leaving it unbalanced and ineffective.

Empathy says, “I get you. I’ve been there.”

Competency says, “I’ve got you. I’ve overcome. I’ve got what it takes to help you overcome, too.”

Practice these 4 empathy-friendly actions:

Listen. It’s amazing what they’ll share.

Slow down. Creating margin allows us to focus on their felt-needs.

Remember. Recalling what they share leaves an impression.

Show concern. It elicits trust.

Speaking of being a GUIDE, I’m on my way to Nashville to see my favorite StoryBrand Guide friends!

10/22/2026

When someone lands on your website, they're asking:

"Am I in the right place?"
"Is this for me?"
"What do I need to do next to get my problem solved?"

I picture your website visitor entering a building and walking into a giant room. If they don't get a big YES to the first two questions and clear direction for the third, they're going to turn around and walk right back out.

Make sure the words they encounter when they walk into the room are speaking directly to them, so they feel seen, heard, and understood.
Make sure there is a clear door for them to walk through so they know what to do.
If they can't find a door, or if there are way too many doors, you've lost them.

What else do you think needs to be in that room?

10/15/2026

Yeah, sometimes when I start talking, dramatic music starts playing. 👀

Don't say I didn't warn you.

No but for real, I loved joining the Winsday-—-you-can-win-your-week podcast by Reveting. Jessie Lizak and David Goecke showed me and Nikhita Khanderia so much hospitality and made livestreaming the episode fun!

Check your website. Check mailers you're sending out. Check emails you're sending. If you're trying to be cute and clever, try something super clear and to the point and then check your results. I bet you'll be pleasantly surprised.

Book a planning session with me: I'm working with business owners and their teams to make sure they're headed into 2027 with a clear, focused message. Seriously, it's costing you big money to spin your wheels and be unfocused.

Schedule a call with me and I'll help you focus your message so you can start the year with focus and attract and engage the people you love to serve.

10/15/2026

See you tonight! Yes, this is 💯 invented statistic, but just in case, we highly recommend you give it a try. 😌

10/14/2026

10/12/2026

This Thursday, 6:00 PM, Gather COLA BYOSheet.

You are officially invited to Fitted Sheet Folding School. Learn how to fold a fitted sheet, play games, win awesome prizes, AND be 38% more attractive.

https://www.instagram.com/reel/DeaENznDxlZ/?utm_source=ig_web_copy_link&vrfl=NTc4MTIwNjQ2YQ==

10/09/2026

Are you connected, isolated, or somewhere in between? I was somewhere in between a few years ago. I had lots of connections, but they weren't local. 😑 I realized I was missing out, so the first thing I did was join the Columbia Chamber. Best decision ever. Building relationships with other partners has led to some really awesome opportunities!

After joining the Chamber, I joined the Gather & Grow committee and also became a Chamber Diplomat. Fast forward, and this past week, I led the October Gather & Grow meeting at R2i2 Student Innovation Center and just attended my first-ever Chamber board meeting as the new chair of the Small Business Council. I'm so excited to give back even more to our wonderful businesses here in Columbia.

If you're on the fence about getting involved, it might be time to hop off and get moving. And if you're local, I'd love for you to attend our next Chamber event as my guest. Let's talk!

09/28/2026

How many ways does your team explain what your business does?

If the answer is "more than one," you're not alone. When your team explains the business five different ways, buyers hesitate. Sales slow down, marketing underperforms, and you end up wondering why marketing feels harder than it should.

But when everyone pulls from the same message, everything changes.
That's exactly what the One-Message Workshop™ is for. It's a private, in-person workshop that aligns your leadership and gives your whole team a clear story they can use the same day. Choose a 2-hour, half-day or full-day workshop, and you'll walk away with a one-page message map, team one-liners, sales talk tracks and a Brand Messaging Playbook.

And because great ideas have a way of gathering dust once everyone gets busy again, every workshop includes 30 days of hands-on support so your team starts using the new message right away. (THIRTY DAYS, people.)

Imagine every person on your team using the same simple message. Sales conversations get shorter, your marketing finally starts working, and your team has the words and the confidence to grow.

Reserve your workshop at LynnTickner.com. Or DM me. Do you know someone who might benefit from a workshop? Send them my way with an intro and get a generous referral fee if they book!

Address

Nashville, TN
37201-37250

Website

https://www.inkandkey.com/

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