08/07/2026
A strong fundraising strategy begins with a healthy donor pipeline. Too often, nonprofits focus on finding more donors when the greater opportunity is cultivating the right relationships over time. From identifying qualified prospects to building meaningful engagement and long-term stewardship, every stage matters.
At Parkes Philanthropy, we have identified 6 stages of a healthy donor pipeline for nonprofit organizations who are looking to strengthen their fundraising.
An in-depth explanation of the 6 stages can be found in our Donor Pipeline Guide, a free fundraising toolkit for nonprofit organizations. This customizable guide serves as a repeatable system for nonprofit organizations to manage prospects and donors – without requiring expensive CRM.
To learn more about The Donor Pipeline Guide and how to download your free, ready-to-use toolkit here: https://parkesphilanthropy.com/donor-pipeline-guide/