Prasad Consulting & Research

Prasad Consulting & Research Advanced research, development department assessments, board and staff training, major gift and capital campaign consulting

Prasad Consulting & Research (PCR) enables nonprofit organizations to maximize their income by raising major and capital gifts. Since 1989, the firm has counseled more than 100 charities throughout the country and around the world, with operating budgets ranging from $50,000 to $2.5 billion. Our services include:
- advanced research and strategy development for major gift, capital, and special

event campaigns
- research department and development office assessments
- board and staff training
- feasibility and capital campaign consulting

PCR is a pioneer in helping organizations craft major donor strategies for individuals and groups with differing cultural values and sensitivities. Projects have included campaigns targeted specifically to African-American, Chinese, Dutch-American, Hispanic, Scandinavian, South Asian, Sephardic, gay and le***an, elderly, and female populations. In conducting research, PCR uses a host of premium, fee-based, online databases as well as public records and the firm's proprietary archives. The firm is not affiliated with any database screening service and is truly independent in recommending research resources and products to clients. PCR is the only consulting firm focused on prospect research to be invited to join the Giving Institute: Leading Consultants to Non-profits (formerly the American Association of Fundraising Counsel). An international association of leaders in the philanthropic consulting field since 1935, the Institute's mission is to advance the practice of philanthropy through research, education and best practices.

Last Tuesday, New York was excited to welcome the British Royal couple who spent just a day in the city. That afternoon ...
05/04/2026

Last Tuesday, New York was excited to welcome the British Royal couple who spent just a day in the city. That afternoon King Charles III paid a visit to our former client, 15-year old Harlem Grown
which teaches underprivileged children how to grow and cook nutritious food. At the same time Queen Camilla visited another of our former clients, the NYPL The New York Public Library, which opened its doors in 1911, to promote literacy and reading among young people.
In the words of Tony Hillery, founder of Harlem Grown, seen in the photo below with the King, "No one can do everything, but everyone can do something!" We are thrilled to have played a small part in the success of both these institutions, one a plucky startup and the other a venerable New York City institution and landmark.

Our company is sponsoring this AFP webinar on Donor-Advised Funds tonight! Join us!
11/30/2023

Our company is sponsoring this AFP webinar on Donor-Advised Funds tonight! Join us!

More details to come!

Our company is sponsoring this AFP webinar about Donor-Advised Funds tonight! Join us!
11/30/2023

Our company is sponsoring this AFP webinar about Donor-Advised Funds tonight! Join us!

Explore the latest trends shaping the landscape of Donor Advised Fund (DAF) giving in 2023 and discover how implementing a strategic DAF strategy can bring transformative benefits to your organization. In this insightful webinar moderated by Monique Fournillier, Grants Manager at Habitat for Humanit...

Our president, Poonam Prasad, was invited to speak to CBS News about charitable giving trends and statistics compiled fo...
11/29/2023

Our president, Poonam Prasad, was invited to speak to CBS News about charitable giving trends and statistics compiled for the Giving USA 2023 report produced by the Giving USA Foundation and the Lilly School of Philanthropy at Indiana University on Giving Tuesday, today!

Experts say giving is down across the United States.

What better philanthropic gift than one that supports new doctors entering the profession? Especially after a pandemic w...
07/25/2023

What better philanthropic gift than one that supports new doctors entering the profession? Especially after a pandemic when we lost so many medical staff to other professions and to retirement, if not something worse, in the greater New York area!

The Langones say the endowment is to ensure medical training keeps doctors on Long Island.

Last week, philanthropy professionals from all over the US and the world joined Masterminds program host Jay Frost and P...
03/07/2022

Last week, philanthropy professionals from all over the US and the world joined Masterminds program host Jay Frost and Poonam Prasad for a conversation about the retention and stewardship of year-end donors, especially those who gave for the first time. Why is the number of US donors declining even as the total amount they are donating is increasing and what can development professionals do about it?
You can hear the broadcast here:
https://www.youtube.com/watch?v=qmn4z7vBQyg:

You just finished your year end fundraising effort. There are dozens--maybe even hundreds or thousands--of new donors. What's next? How can you get to know t...

Join Poonam and Jay Frost for this discussion about the best next steps  with your new  year-end donors today! Registrat...
02/24/2022

Join Poonam and Jay Frost for this discussion about the best next steps with your new year-end donors today! Registration is required.

Thursday, February 24, 2022 at 03:30 PM Eastern Standard Time.

A great cause for celebration...
10/20/2021

A great cause for celebration...

Howard University had recently announced that the school had been given a $5 million gift from Eddie C. Brown (B.S.E.E. ’61) and C. Sylvia Brown (B.S. ’62)

Poonam is on   with  this week sharing engagement stories from her experience! Listen in: https://lnkd.in/gQ7GpHYC to he...
10/11/2021

Poonam is on with this week sharing engagement stories from her experience! Listen in: https://lnkd.in/gQ7GpHYC to hear about what nonprofits should do with their 4th Qtr donors to ensure they stay through 2022 and beyond. Tell us what you think!

Nonprofit Radio for October 11, 2021: Next Year’s Plan For Your Year-End Donors October 10, 2021Tony Martignetti Nonprofit Radiocultivation, donor, donor cultivation, donors, fundraising, Major Gifts, major giving, planned gifts, planned giving, Poonam Prasad, Prasad Consulting & Research, revenue...

Address

420 Lexington Avenue
New York, NY
10170

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+12127551309

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