Liberty Sports Group

10/14/2026

Liberty Sports Group is expanding across North America and into Canada.

We’re deepening our reach into the Canadian market with expanded services, North American purchasing power, and award-winning technology partnerships, with growing resources added across the continent.

The growth is led by Toronto-based Chief Revenue Officer Sean Paulseth, who is building out Liberty’s revenue organization and extending the firm’s reach across Canada and the broader North American market.

The model is simple: the scale of the largest venue and hospitality operators, built to keep the value with the owner.

By operators, for operators.

Liberty Sports Group expands its venue management and hospitality services across North America and into Canada, led by a Toronto-based revenue team.

09/29/2026

You built the audience. Now build the engine to match it.

Liberty Sports Group, Front Row Hospitality, and DCI Projects have teamed up with Luje.io to turn game-day data into revenue for teams and venues across North America. Concessions, ticketing, and operations in one view. Forecasting before the gates open. AI that acts on the numbers.

Full announcement below!

Luje.io, Liberty Sports Group, Front Row Hospitality, and DCI Projects partner to turn stadium data into revenue with analytics, forecasting, and AI.

02/05/2026

Liberty Sports Group mourns the loss of our colleague, advisor, and dear friend Peter Young.

Peter was a giant in the world of sports, but more importantly, he was a generous mentor, a trusted voice, and a true believer in people. His wisdom, storytelling, and love for the business of sport helped shape our company and so many careers along the way.

We are grateful for the years we had with him, for his guidance, and for the friendship he so freely gave. His impact will continue to be felt in everything we build.

Our thoughts are with Peter’s family and all who were fortunate enough to know him.

01/14/2026

Liberty Sports Group is excited to announce a new partnership with Austin Rise FC as the club prepares for its planned transition to Tier Two women’s professional soccer.

Our team will support Austin Rise FC through strategic consulting and enhanced match-day food and beverage services—helping build a sustainable foundation while elevating the experience for guests and the Austin community.

Read more here:

New York, NY — January 14, 2026 — Liberty Sports Group today announced a multi-faceted partnership with Austin Rise FC, a women’s soccer club currently

01/02/2026

Happy New Year from Liberty Sports Group.

As we step into a new year, we’re grateful for the partners, clients, teams, and collaborators who continue to trust us and push us forward.

We enter this year focused on growth, innovation, and delivering best-in-class service across sports, hospitality, and live experiences—while staying true to what matters most: relationships, accountability, and doing the work the right way.

Here’s to a year of new opportunities, shared wins, and continued progress.

Happy New Year. Let’s get to work.

12/02/2025

Liberty Sports Group is proud to announce a multi-year partnership with Shift4 (NYSE: FOUR) as our exclusive technology partner across sports, entertainment, and hospitality properties throughout North America.

Through this partnership, Liberty Sports Group and Front Row Hospitality will provide client partners with streamlined operations, enhanced data visibility, increased efficiency, and a more seamless guest experience, powered by Shift4’s SkyTab Venue and integrated commerce solutions.

This collaboration strengthens our commitment to building best-in-class, operator-first systems that elevate both the operational and guest experience.

https://hubs.li/Q03WlbTR0

11/27/2025

This Thanksgiving, we’re grateful for the partners, clients, and teams who continue to believe in our vision. Your trust drives us forward and fuels the work we’re building across venues, hospitality programs, and communities nationwide.

As we look ahead, we remain committed to raising the standard—innovating, growing, and delivering experiences that create lasting impact. Thank you for being part of our progress and for the collaboration that makes it possible.

Wishing you and your families a meaningful and enjoyable Thanksgiving.
— Liberty Sports Group

07/02/2025

This is what we do, and who we are!

Boss man getting it done!!! 🌭 🏟️

07/02/2025

Here at Liberty Sports Group and Front Row Hospitality we’re not just a vendor — we are true partners in every sense of the word.

Ahead of media day at one of our client venues, our very own COO, Sander, rolled up his sleeves and jumped on the line to help get service prepped and ready.

That’s who we are. Operators first. This is our DNA.
We build it. We live it. We serve it.

Proud to have a team that doesn’t just talk about excellence — they deliver it, hot off the grill. 🌭🔥

06/10/2025

Too many venues are still operating in the dark.

📉 Real-time data and feedback loops are no longer optional — they’re mission-critical.

This week on the blog, we dive into the blind spots that are costing venues serious revenue and why the next generation of sports and entertainment success will belong to those who close the loop.

🔗 Read it below:

In the fast-paced world of sports and live entertainment, every moment matters — not just on the field or stage, but behind the scenes, particularly in concessions, merchandise, and fan services. One of the most overlooked and costly mistakes many venues make is failing to collect and act on real-...