MĀHŪ

Somewhere in between...
// Masculine // Feminine // Hard // Soft // The Name

"Somewhere in between..." Alcain.

In the days of Hawaii's past, māhū played a very important, and valued role in society. They were caretakers, spiritual leaders, teachers of the arts, keepers of ancient tradition, oral historians and sometimes even warriors. Māhū incarnate both masculine and feminine traits that we all possess, thus allowing them to exist "in between", contributing to the balance of society, and a life of aloha (

love). The Brand

All of our products are made out of love and tell a story. Our inspiration comes from memories, and the wanting to capture and share them through our creations. Our goal is to provide quality products that ring true to the soul of māhu, by being "in between", so that everyone can enjoy what we have to offer. The Māhū

The heart and soul behind our operation is Roger J. He is a dreamer with a passion for life, a travel addict with an endless curiosity to see and learn about new places, and a māhū. He was born and raised on the Big Island Hawai'i in the town of Kona and is currently based in New York City. The idea behind this brand and it's products was born from the urge to create beautiful things, share them with the world and to celebrate the happy place in between. Because he believes that being in between is a wonderful place to be!

11/23/2022

Copal and Myrrh is back for a limited holiday run! Get your hands on one before they’re all gone. Available online. Link in bio.

10/13/2021

The first time I met Sedrick Vanisi was in 2011, I was enthralled by his exquisite sense of humor all wrapped up in his graveled voice, warm persona, and an all-around pleasant…

06/04/2021

The portrait project is part of an exhibition that will launch at Honolulu’s Bishop Museum in Spring 2022 and travel around the world.

05/13/2021

European travellers and anthropologists found that their gendered worldview didn’t easily map onto the societies they encountered.

05/12/2021

The new labels are finally done and arrived! New, sleek bottles too! And even a new scent. Pakalana! Stay tuned for more pics. We’re happy to finally have them back in production.

11/24/2020

Our entire site will be on sale for Black Friday. Stock is limited so mark your calendar!
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11/18/2020

For anyone who is interested in learning more about the meaning of “Māhū”.

It is one of the pillars of our brand and Kumu Hina has been such a huge inspiration to us in empowering māhū and our visibility.

Check it out! (7pm PST)

09/25/2020

Dropped off more stock for today. Go check them out for your dose of beautiful things! •
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458 Bergen St. Brooklyn
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09/24/2020

https://nhm.org/stories/beyond-gender-indigenous-perspectives-faafafine-and-faafatama

A limited series on some of the world's third gender Indigenous people

09/03/2020

Come talk story with us and explore the world of scent and memories!

As part of Hālāwai's Mauli Ola Virtual Gathering series, we present a workshop on building scents from memories with the founder of MĀHŪ

08/23/2020

with
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September 17! Come build scents from memory with Roger Alcain, founder of . We'll reminisce about childhood memories, travels across the ponds, and our first leis, and we'll build scents that bring them all back in this fun workshop.

Register Here:
https://www.eventbrite.com/e/halawai-presents-mauli-ola-virtual-gatherings-tickets-112031029826

About Roger:
Roger J. Alcain is a dreamer with a passion for life, a travel addict with an endless curiosity to see and learn. He was born and raised on the Big Island of Hawai'i in the town of Kona and is currently based in New York City. The idea behind his brand Māhū and it's products comes from a wish to share a piece of himself and where he comes from with the world. He believes that everyone's happy space should be celebrated, and that being in between is a wonderful place to be!

Address

458 Bergen Street
New York, NY
11217

Website

http://www.mahulife.com/

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