Proscenium

Proscenium A global marketing agency focused on the creation & production of live, virtual, and hybrid events for the world’s biggest brands. We help brands perform.

A global marketing agency focused on the creation and production of live, virtual, and hybrid events for the world’s biggest brands. We combine Broadway caliber creative, rock solid production, next level event strategy, and powerful content creation to help brands perform. Sales Meetings • Product Launches • Employee Engagement • Media Events • Consumer Experiences • Training Programs • Content Creation

06/18/2026

To celebrate Proscenium's 15th anniversary, we're sharing 15 of our favorite moments throughout the year. Today, we're looking back at how we turned a corporate keynote into the Academy Awards for Lowe's. Watch this video from our Head of Design, Christian Bayonet.

Every year, Lowe's flies store managers from across the country for their national meeting. Midway through the week, we step in and transform the space for Manager of the Year (MOTY), an awards gala where nominees know they've been nominated (but nobody knows who won).

Christian studied the Grammys and the Oscars and the aesthetic choices other awards shows make to create an elevated atmosphere, then brought that thinking into the Lowe's space through lighting, color palettes, and graphics that swapped daytime energy for awards-night elegance.

Roaming cameras captured nominee reactions while the winners were announced and invited onto the stage, broadcasting faces of surprise and joy to screens throughout the room. The audience became part of the show, just as they would at a televised awards broadcast.

Christian said it beautifully: to have had a hand in what this experience is going to be for these hard-working employees — how it's going to look and how it's going to feel — is something special.

15 years of helping brands perform.A decade and a half ago, we walked out of a corner office overlooking Times Square an...
06/11/2026

15 years of helping brands perform.

A decade and a half ago, we walked out of a corner office overlooking Times Square and never looked back. That's when Proscenium began.

To mark the milestone, we did something we've never done on the ProCast: we got our founders, Mark Shearon and Chuck Santoro, on camera together to look back on the whole journey. From a humble agency built around the glass-top tables that came with the lease, to a team that can pull off world-class events at a moment's notice.

The result is a special anniversary episode of the ProCast, and our first-ever video episode. Host and Senior Creative Director Jeremy Dobrish sits down with Mark and Chuck to revisit the early days, the risks, the wins, and the stories that never made it into a pitch deck.

They get into how they both resigned on the same day, why even the hardest moments are worth keeping, and what it means to run a company where every show opens and closes on the same day.

Thank you to every client, partner, freelancer, and friend who's been part of the ride.

Link to watch in the comments.

06/08/2026

15 years ago, we started Proscenium because we wanted to help brands perform.

- We wanted our clients to have a true partner to collaborate with them
- We wanted to enable our staff to create the most exciting work of their careers
- And we wanted to give audiences shows that taught them, challenged them, and moved them

We’re so proud of the past 15 years, so grateful for the village of people who helped us get here, and so excited to see what comes next!

06/04/2026

To celebrate Proscenium's 15th anniversary, we're sharing 15 of our favorite moments throughout the year, and throughout June — our actual anniversary month! And we’ve got something to shout about every single week.

To kick things into gear we have Chuck Santoro, Co-Founder and Chief Creative, discussing the T-Mobile Un-Carrier launch we produced at the Formula 1 Grand Prix in Las Vegas.

Only five weeks to delivery made this one of the most ambitious events in our nearly two-decade partnership with T-Mobile.

We designed and built an F1-themed attendee journey: a magenta-drenched garage entrance revealing the iconic ‘T’ badge, a presentation space wrapped in 1,800 square feet of LED with custom racing chairs, T-Mobile employees in grandstands cheering attendees on, and Club Magenta featuring a surprise performance from T-Pain and an AI-powered photobooth that turned guests into Formula 1 drivers.

T-Mobile's new switching process takes 15 minutes. So, the event was built to match that speed, from the garage door reveal all the way through to the after-party.

Paris Hilton stopped by and had one word for it: “Hot.”

05/28/2026

To celebrate Proscenium's 15th anniversary, we're sharing 15 of our favorite moments throughout the year. This time, we're talking about how we pulled off a true coup de theatre at the TelevisaUnivision NewFront. Watch this video from our VP of Strategy, Henry Evans.

A coup de theatre is that sensational bit of stagecraft in a play that leads to a dramatic surprise, and we had a great one in store:

The event was at the Javits Center, in The Pavilion. It's a T-shaped room, and we had to fit the show into the long, narrow part of the T. The catch? There's only one way in or out, and it's at the bottom of the T. So we had to figure out how to move a whole audience from the show to the party without making them backtrack.

Our solution: send them through the stage.

After the final performance, the center LED screen lifted up into the air, revealing the reception space behind it. The audience walked up onto the stage, underneath the screen, and right into the party. They had no idea there was anything beyond the stage. As far as they knew, they would be heading back out the way they came in. We saw the look on people's faces, complete shock, as this glass-walled space overlooking the Hudson opened up in front of them. We're not going back. We're going through.

And once they were through, the celebration really kicked in. An immersive nod to Hispanic culture with a cantina, wine bars, and a speakeasy tucked behind a bodega for artist meet-and-greets.

At Proscenium, we make every moment matter. And when you can pull off a real coup de theatre, and give an audience a genuine moment of wonder, it's pretty hard to beat.

Yet another example of how we help brands perform.

Ever wonder how work in one creative space shapes the work in another? Creative and production work across different med...
05/06/2026

Ever wonder how work in one creative space shapes the work in another? Creative and production work across different mediums collides, merges, and elevates our work in live events. This episode with Jeremy Desmon and Michael Forsch dives into how creativity in one genre sparks innovation in another. So hit the download button, screw your headphones on tight, and get ready to take notes.

05/01/2026

To celebrate Proscenium’s 15th anniversary, we’re sharing 15 of our favorite moments throughout the year. This time, we’re we’re talking about how we made blood…fun, with Ortho Clinical Diagnostics.

Watch this video from our Director of Marketing and Administration, Bethany Potter.

Ortho recognized that some of their content could be a bit… well… dry. So they looked to us to help them make their videos, graphics, and presentations more entertaining and engaging, while always tying back to messaging. Over the years, we had events that were sports themed, we brought in superheroes and Vegas impersonators, not to mention fake James Browns and Barack Obamas.

Ortho liked what we did at their sales meetings so much, they brought us in to help them tell their story in all sorts of different environments. From conference presentations, to sales talks, to collateral they would leave with doctors, and beyond. Even if their audience was just a single doctor, Proscenium was right there with them to make their brand come alive, and help their messaging stand out.

We spoofed carpool karaoke, shot videos on racetracks, and even had 2 actors disco-dancing to a mirror ball. And somehow, it all made sense and served to increase sales.

Our work with Ortho was a great example of creative collaboration. And it showed how the power of theatrical storytelling can transcend mediums, and help achieve business objectives.

Yet another example of how we help brands perform.

04/24/2026

We’re thrilled to announce that our T-Mobile Un-Carrier Event at F1 Las Vegas Grand Prix is an Ex Awards Best Influencer Program finalist!

For this event, we transformed the ARIA ballroom into a fully immersive F1 world complete with a custom garage entrance, a grandstand keynote wrapped in 1,800 sq. ft. of LED, and a Club Magenta afterparty that was set to the perfect DJ mix by Brandi Cyrus and had Paris Hilton in the groove.

T-Mobile's new President & CEO, Srini Gopalan; and Chief Business & Product Officer, Mike Katz used our jaw-dropping stage to unveil their plan to cut carrier switching to under 15 minutes. Then we walked into Club Magenta where T-Pain took the stage and the crowd went wild.

If you’ve ever had trouble negotiating a contract with a hotel or venue, this episode is for you! Alyson Strickler-Vazqu...
03/25/2026

If you’ve ever had trouble negotiating a contract with a hotel or venue, this episode is for you! Alyson Strickler-Vazquez from Webflow busts out some A+ actionable wisdom for how to get want you want when negotiating your next live event.

So hit the download button, screw your headphones on tight, and get ready to take notes.

03/03/2026

To celebrate Proscenium’s 15th anniversary, we’re sharing 15 of our favorite moments throughout the year. This time, we’re heading to Las Vegas with one of our longest-standing partners: T‑Mobile.

Watch this video from our Senior Creative Director, Sam Port, who's been with Proscenium since the early days! And has helped guide the creative vision of Winners Circle from the get-go.

For Winners Circle 2023, we helped transform recognition into a full‑blown Vegas spectacle. T‑Mobile’s top performers stepped into a world built just for them: from a high‑energy Magenta Mixer overlooking a full takeover of the T‑Mobile Arena media mesh, to waves of custom swag and an exclusive Town Hall with the Senior Leadership Team.

Inside the main ballroom, an awards show turned every walk across the stage into a moment of pure wow, with unique screen configurations and dynamic LED pixel tubes evoking the power and motion of 5G. A larger‑than‑life hologram slot machine invited attendees to “pull the lever” and step into a new kind of T‑Mobile magic.

The celebration reached its peak when we transformed T‑Mobile Arena into Club Magenta, a high‑voltage playground with nitro smoke desserts, an LED cotton candy wall, glow dancers, immersive AR moments, and DJ beats by William Lifestyle. SOFI TUKKER lit up the stage, followed by a show‑stopping set from NELLY, turning the night into the hottest club on the Strip exclusively for T‑Mobile’s biggest stars.

To our partners at T‑Mobile: thank you for the bold ideas, peerless collaboration, and trust (and we’ll see you back in Vegas later this year!) And to our Proscenium team: thank you for turning Vegas magenta and bringing the impossible to life.

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