Proscenium

Name: Proscenium
Address: 247 W 36th Street, New York, NY, 10018, US
Telephone: (917) 791-5700

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A global marketing agency focused on the creation & production of live, virtual, and hybrid events for the world’s biggest brands. We help brands perform.

A global marketing agency focused on the creation and production of live, virtual, and hybrid events for the world’s biggest brands. We combine Broadway caliber creative, rock solid production, next level event strategy, and powerful content creation to help brands perform. Sales Meetings • Product Launches • Employee Engagement • Media Events • Consumer Experiences • Training Programs • Content Creation

11/04/2026

For Proscenium’s 15th anniversary, we’re sharing 15 stories throughout the year. Next up: the Harley-Davidson Worldwide Dealer Meeting, where we turned a venue’s biggest challenge into the show’s defining moment. Watch this video from our Executive Producer, Lauren Repici.

Harley-Davidson brought 5,000 dealers and stakeholders to the Boston Convention Center for a multi-day event anchored by one of the largest product launches in the company’s 110-year history. The catch: enormous windows flooding the room with daylight.

Rather than fighting it, we filmed over every panel and turned the windows into a giant video screen, an industry first for the venue.

On stage, Motor Company designers worked live during walk-in, sketching and sculpting products in front of the audience. They then served as presenters alongside the executive team, putting the design story at the center of the show.

The event was built around a clear business objective: driving test rides. Our team filmed a track day with real dealers, capturing their unscripted reactions to the new Milwaukee-Eight engine and shaping it into a testimonial video that carried the kind of credibility no scripted ad could match.

Following the event, test rides increased 97%!

Harley-Davidson’s Head of Communication: “Proscenium delivered exceptionally. Their creative and technical ex*****on was outstanding, as was their teamwork and collaboration.”

09/30/2026

T-Mobile's PEAK Achievement Award is their most exclusive recognition program: the top fraction of one percent of the entire company, brought to Maui for five days with their families.

We've had the honor of producing it for almost a decade.

The magic’s in the details: locally-crafted monkeypod wood trophies, the intimate town hall where winners put hard questions to senior leadership, and the employee talent search that saw top performers showing they’re just as talented on the stage as they are in their roles, to name just three of the elements that make these events so unforgettable and inspiring.

Watch this video from our Executive Producer, Emily Daniels, as part of our 15th anniversary series. Yet another example of how we help brands perform at Proscenium.

Event video by Ryan Brien.

08/19/2026

What makes a sponsor want to come back, time and time again?

On the newest episode of our ProCast, host Jeremy Dobrish sits down with two industry experts who answer that very question for a living: Chloe Collins, Senior Partnerships Manager at Orion, and Priscila Mello, Program Manager for Event Sponsorship at Oracle.

They get into the human side of the work: why the strongest partnerships are built to outlast the event by years, and how one low-lift idea (a sponsor’s book signing after the keynote) drew in the crowds and sent that sponsor home with real, valuable leads.

If your work touches sponsorship — or you just enjoy hearing people talk with real warmth about a craft they love — this is one you’ll want to listen to. So hit the download button, screw your headphones on tight, and get ready to take notes.

Find the link in the comments below.

07/31/2026

We recently traveled to Singapore to produce the closing night experience for a Fortune 100 company’s event for an intimate audience that has already been everywhere and seen it all. The goal was to wow them.

We set the evening inside Singapore's National Gallery, beneath the historic Rotunda dome of the old Supreme Court. Our narrative was "In Full Bloom," a gathering storm resolving into a flourishing garden. Open Score Project's multicultural instrumentation opened the evening. Chocolatier Janice Wong crafted an edible flower wall as the room's opening moment. We projection-mapped the dome itself, and clouds gathered over cocktails as Dhol drummers led the room to dinner through thunder and lightning. Tablescapes of florals, forest green, and dusty rose sat beneath a dome projected with a rising sun, scored by a Malay dance troupe whose three sequences carried the room into full bloom.

Projection mapping onto a historic dome and a night the attendees won’t forget.

07/23/2026

For Proscenium's 15th anniversary, we're sharing 15 stories throughout the year. This month: our work with TD Ameritrade, and how smart operations made better shows possible. Watch this video from our VP of Operations and Executive Producer, Olga Losada.

TD Ameritrade trusted us with multiple events each year: TD LINC (their flagship conference), plus leadership and executive programs for different audiences with varied budgets.

Rather than treating each event in isolation, Olga found ways to make them work together. The result: a roster that included Viola Davis, Malcolm Gladwell, Condoleezza Rice, and Simon Sinek as speakers, with Joan Jett, Weezer, and Sheryl Crow performing.

The kind of talent you can book comfortably when your events team finds efficiencies in the most creative places.

As Olga puts it: "When you're thoughtful about production and operations, you're not just saving a client money. You're making experiences possible that otherwise couldn't happen."

07/16/2026

This June we hosted Client Circle, our annual gathering where many of our trusted clients spend a day and a half with us, trading ideas about where the events industry is headed. This year the conversation went deep on innovation and what AI means for the future of live experiences, guided by a guest speaker who pushed all of our thinking.

What made it especially meaningful: this year marks our 15th anniversary. We celebrated over dinner with the clients and team who built that milestone alongside us.

We are so grateful to our clients and our team. Here’s to the next fifteen.

07/09/2026

10 years later, we’re still going all in for the winners.

This year, T-Mobile Winners Circle triumphantly returned to The Cosmopolitan of Las Vegas — the very place we produced our first one a decade ago. So we put on the ritz, and piled on the glitz, glamour, and full-tilt showmanship that only Vegas can deliver.

For the first time in the program's history, the iconic awards night moved out of a ballroom and into a proper theater – where we built a full-scale Las Vegas scenic production with velvet curtains, crystal bead swags, sequins, and marquee lights. This was a spectacle worthy of the Strip, for T-Mobile's top 500 performers.

A few highlights from the week:
📸 A custom AI photo booth we built for T-Mobile's partnership with Netflix, dropping attendees inside the world of Stranger Things
🎭 A Las Vegas awards show complete with a showgirl-and-showboy, and a razzle dazzle employee talent opening number
🎸 A boardwalk-themed Club Magenta at Brooklyn Bowl with a headline set from Weezer

Everything we do is to ensure T-Mobile's best feel like the stars they are, and this was the ultimate example of how we shine the spotlight on them!

Photo credit: Ryan Brien

07/02/2026

16 years on Event Marketer's IT List. 15 years in business.

Thank you to Event Marketer for the recognition, to our clients for trusting us with their biggest moments, and to our team for making the impossible look easy year after year.

Here's to the next fifteen.

06/30/2026

For Proscenium's 15th anniversary, we're sharing 15 stories throughout the year. Today, we're going back to one of our earliest chapters: the day Walmart chose a two-year-old production company to produce one of the biggest corporate events on the planet.

Watch this video from our co-founder, Mark Shearon.

Walmart's Shareholders meeting is one of the largest corporate productions on the planet. The talent: Rod Stewart, Mariah Carey, Harry Connick Jr., and Reese Witherspoon. Pharrell opened the 2014 show with Happy at the height of its popularity.

All of this in Fayetteville, Arkansas, far from the production infrastructure of a major city. Everything had to be brought in on a three-week load-in.

The Wall Street Journal covered it. The New York Times reported on it. And Walmart chose to work with us again a year later.

For a company only a few years old, it was a turning point. One that showed us (and the rest of the industry) what Proscenium was capable of.

06/24/2026

For Proscenium's 15th anniversary, we're sharing 15 stories throughout the year. Today: how we built a virtual Hawaiian beach for Qualcomm in 2020, when their employees couldn't fly there themselves. Watch this video from our Senior Producer, Ke'ala Warwick.

When the pandemic shut down Qualcomm's annual Tech Summit in Maui, they needed more than a run-of-the-mill virtual fallback. They needed something that reflected who they are as an innovative tech company.

We flew drones over the Hawaiian bay where Qualcomm normally holds the event and used that footage to render a digital recreation of the venue. Attendees had a full keynote space, product demo areas, and a tiki lounge where they could pull up a drink recipe and watch the sea turtles dart around.

People didn't just log in and leave. They stayed and explored, which was almost unheard of for virtual events in 2020.

Forbes heralded the project a benchmark for virtual meeting experiences, and Qualcomm went on to use the platform for two consecutive years.

As Ke'ala put it: "To be able to do that at a time when you couldn't be in the same room as even a friend or a family member was really special, and really just broadened the scope of what we can do here at Proscenium."

Address

247 W 36th Street
New York, NY
10018

Telephone

(917) 791-5700

Website

http://www.PROSCENIUM.com/

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