Spirits Consulting Group

09/18/2026

The beverage industry is not melting down. Consumers have not stopped drinking alcohol. But this is not business as usual. The industry is going through a profound reset not a regular down cycle. Understanding what is happening and WHY will be key to successful companies.

09/16/2026

Did you know Mexico Exports More B**r Than Any Country in the World?
Yes, Even Germany. In 2026, Mexico will export nearly 7 billion dollars in b**r annually, making it the world's largest b**r exporter.

How did a country that only started brewing commercially in 1890 outpace the trade of European b**r loving countries? Mexican b**r succeeded in supplanting local tipples like pulque in the early 1900s by advertising the sanitation involved in industrial brewing. However, the 1994 signing of the North American Free Trade Agreement (NAFTA) between the U.S., Canada, and Mexico significantly accelerated the country's brewing industry. In the wake of the agreement, vast breweries opening in the north of the country were custom-built to ship billions of dollars of b**r across the border to the U.S.

Mexican beverages go far beyond b**r. To celebrate September 16, we’re also featuring N. C. Stevens and the new book The Complete Guide to Mexican Beverages: From Atole to Zambumbia—a fascinating exploration of the traditions, ingredients, and drinks that make Mexico’s beverage culture so distinctive. Author: N. C. Stevens

📖 More about the book: https://lnkd.in/gkZ7_Azj

09/15/2026

09/14/2026

Fall gives bars an opportunity to turn familiar flavors into premium experiences through nostalgia, seasonal ingredients and a little theatrical indulgence. Food & Beverage Magazine’s 2026 fall roundup highlights three worth watching:

At Sungold in Brooklyn, the S’mores Tea-Infused Remus transforms a campfire favorite into a tea-forward fall cocktail.

At Torali in Chicago, the Child of Perthshire goes full luxury with The Balvenie 14-Year Caribbean Cask, Amaro Nonino, white truffle-infused honey, truffle shaving and gold leaf.

At About Last Knife (ALK) in Chicago, the ALK Old-Fashioned combines bourbon, Cynar, maple and black walnut bitters for a rich seasonal twist on a classic.

09/12/2026

Few cocktails prove the power of simplicity quite like the Caipirinha. Built around just cachaça, fresh lime, sugar, and ice, Brazil’s iconic cocktail puts its base spirit front and center.

You may be asking what exactly is cachaça? Made from sugarcane, cachaça is a Brazilian spirit traditionally distilled from fermented fresh sugarcane juice. That distinction gives it a fresh, grassy, sometimes fruity character that sets it apart from many rums made primarily from molasses.

09/09/2026

Running a beverage business can feel exhausting, juggling sales, marketing, branding, distribution, production and supply chain issues.

That's why we're here. You don’t have to figure it all out alone or do it all alone.

Get in touch to book your free assessment call to explore what we can solve for you.

09/07/2026

For beverage brands, pricing has to survive distributor margins, retail markups, fulfillment costs, and promotions without relying on deep discounts that weaken long-term value. Strategic pricing protects profit and maintains a premium brand image.

09/04/2026

A new must-read for beverage lovers and industry professionals is coming September 17.

Congratulations to Nicholas Stevens on the upcoming release of his new book exploring the fascinating history of Mexican beverages — from cacao, pulque and atole to b**r, tequila, coffee, cocktails and aguas frescas.

09/03/2026

Start where you are. Use what you have. Do what you can. Arthur Ashe

09/01/2026

From dark cherries and dragon fruit to yuzu, hibiscus, pistachio, cotton candy, and mango-chili heat, 2027 flavor trends are all about bold contrast and memorable experiences. Familiar, nostalgic flavors are getting a dramatic, tropical, and savory refresh. Which flavor trend should you build into your next product?
Source: Imbibe Flavor Trends Report for 2027