Spirits Consulting Group

Name: Spirits Consulting Group
Address: 110 East 59th Street, New York, NY, 10022, US
Telephone: +12122928193

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Spirits Consulting Group

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We are both thinkers and doers who lead client teams and advise key stakeholders. Must be 21+ to follow.

SCG is a management consulting company that delivers transformational change to our clients by harnessing technology, leading innovation and creating winning strategies. A team of industry experts consulting spirits, wine, and beer businesses through every phase of a successful brand launch.

10/27/2026

Selected from Forbes Travel Guide’s Best Hotel Bars for 2026, these five destinations show just how much the hotel bar has evolved into an experience of its own.

🇨🇳 Sky Bar at The Sanya EDITION — Sanya, China
🇬🇧 Claridge’s Bar at Claridge’s — London, UK
🇳🇱 Vault Bar at Waldorf Astoria Amsterdam — Amsterdam, Netherlands
🇦🇪 The Lounge at One&Only The Palm — Dubai, UAE
🇰🇾 Library by the Sea at Kimpton Seafire Resort + Spa — Grand Cayman, Cayman Islands

Which one do you want to visit first?
Save this carousel for your next cocktail-inspired trip.

10/26/2026

For beverage entrepreneurs, your current challenge might mean entering a new market or the ecommerce channel, rethinking your brand, testing a new product, or finally tackling the growth opportunity you’ve been putting off. Big ideas need smart strategies and a detailed ex*****on plans behind them.

10/21/2026

Take a beat, relax and discover new beverages. One of our favorite things about working with producers from around the world is learning about their unique w**e and spirits created from local grains, produce or expertise passed down through generations. So, if you are traveling this Fall or at home enjoying the the changing season, take the time to try something new, learn about where it came from and how it was made. Discovering a new w**e or spirit is its own type of travel. Enjoy!

10/15/2026

This Greek spirits brand had already found success in Europe, the challenge wasn’t product quality. It was understanding how to create demand, support trade partners, and actively sell within the U.S. three-tier system. SCG helped refocus the strategy around the right geography, the right accounts, and the right sales and marketing activity. The takeaway is that getting a distributor is the beginning of the work, not the end.

10/14/2026

Functional beverages are becoming a major part of the beverage market but they look much different from earlier brands. While energy drinks and sports drinks, which lead the category in terms of sales, communicate high energy and edginess with their packaging and brands, newer products that focus on probiotic/prebiotic beverages, protein-fortified drinks, functional waters, and nootropics strive for calm, balance and wellness signals in their packaging. Understanding your target market and product USP will drive what your package should look like so you are sending the correct consumer cues.

10/12/2026

Four pours made for the harvest table. It's all about good food, good company, and the right pour to bring it all together. From bold and warming to crisp, creamy, or sweet, here are some of our favorites. Which one’s on your Thanksgiving table?

10/08/2026

Keep building. Keep adapting. Keep showing up. If you’re working on the next stage of your beverage brand. Whether you are expanding, just starting or seem to be stuck we’re always happy to connect.

10/06/2026

Three easy ways to make a seasonal drink camera-ready: star anise, apple roses, and charred orange wheels. Small details, big visual payoff.
Save this for your next menu or content shoot.

10/01/2026

National Sake Day is a perfect time to celebrate one of Japan’s most refined beverage traditions. One brand taking a distinctive approach is SAKE100, which curates exceptional expressions from breweries across Japan and releases them under a single luxury sake label. This is an innovative way to introduce sake lovers to a variety of styles while being assured of the quality and uniqueness of each bottle. Many of their offerings are limited releases that once they are gone, will not be repeated.

09/29/2026

The global coffee trade is worth tens of billions of dollars, and an estimated 120 million people across roughly 70 countries depend on the industry for their livelihoods.

Brazil continues to lead global coffee production, followed by Vietnam, Colombia, Indonesia, and Ethiopia.

Coffee is highly sensitive to its environment. Much like w**e grapes, quality coffee requires the right combination of temperature, rainfall, altitude, and soil conditions. Rising temperatures, drought, changing rainfall patterns, extreme weather, pests, and crop disease are creating new challenges for growers — and potentially greater volatility across the global supply chain.

Understanding how to adapt to these changes in the short, medium and long term will help shape smarter sourcing, pricing, product development, and long-term growth strategies.

Address

110 East 59th Street
New York, NY
10022

Telephone

+12122928193

Website

http://www.spiritsconsulting.com/

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