Spirits Consulting Group

Spirits Consulting Group We are both thinkers and doers who lead client teams and advise key stakeholders. Must be 21+ to follow.

SCG is a management consulting company that delivers transformational change to our clients by harnessing technology, leading innovation and creating winning strategies. A team of industry experts consulting spirits, wine, and beer businesses through every phase of a successful brand launch.

From classic bottles to spritz-ready serves and RTD wine formats, rosé continues to show how lifestyle, convenience, and...
06/12/2026

From classic bottles to spritz-ready serves and RTD wine formats, rosé continues to show how lifestyle, convenience, and flavor can work together in a modern beverage strategy. Thinking pink? Make sure your beverage strategy has the structure to match the sparkle.

Just in time for Summer sipping, Bold Coast Spirits has launched Marine 01, a vodka rested on Maine oyster shells.Its te...
06/10/2026

Just in time for Summer sipping, Bold Coast Spirits has launched Marine 01, a vodka rested on Maine oyster shells.
Its texture, minerality and structure make it perfect for crisp martinis, seafood pairings, and a seriously elevated Bloody Mary.

In a crowded market, survival belongs to the brands willing to question what’s working, what’s outdated, and what needs ...
06/09/2026

In a crowded market, survival belongs to the brands willing to question what’s working, what’s outdated, and what needs to evolve.

Are your channels aligned with today’s consumer? Is your marketing plan strategic or just reactive? The strongest beverage brands adapt with intention.

Tales of the Cocktail Foundation announced the Top 10 regional U.S. nominees for Best Cocktail Bar for this year’s Spiri...
06/04/2026

Tales of the Cocktail Foundation announced the Top 10 regional U.S. nominees for Best Cocktail Bar for this year’s Spirited Awards.

Best U.S. Cocktail Bar Nominees:
Bar Snack – New York, NY
Best Intentions – Chicago, IL
Double Chicken Please – New York, NY
Martiny’s – New York, NY
Overstory – New York, NY
Service Bar – Washington, DC
Sip & Guzzle – New York, NY
Superbueno – New York, NY
Thunderbolt – Los Angeles, CA
True Laurel – San Francisco, CA

These bars are trendsetters shaping how consumers experience spirits from menu innovation and presentation, storytelling and service.

This month, we're raising a glass to freedom, belonging, and the power of creating spaces where everyone feels welcome.N...
06/03/2026

This month, we're raising a glass to freedom, belonging, and the power of creating spaces where everyone feels welcome.

NYC’s new West Village bar Love Thy Neighbor, honors q***r history and celebrates the q***r community through thoughtful hospitality and a “no straight lines” philosophy that shows up in both the design and the guest experience. It’s a beautiful reminder that the strongest hospitality concepts build culture, connection, and community

You cannot change your destination overnight, but you can change your direction overnight.— Jim Rohn
06/01/2026

You cannot change your destination overnight, but you can change your direction overnight.
— Jim Rohn

Most brands focus on the bottom 3 drivers instead of the top 3. Your marketing budget should be focused on the top decis...
05/28/2026

Most brands focus on the bottom 3 drivers instead of the top 3. Your marketing budget should be focused on the top decision drivers.

Coffee, whether it is hot, cold, in a martini or with added protein, is more and more part of our socializing rituals.
05/27/2026

Coffee, whether it is hot, cold, in a martini or with added protein, is more and more part of our socializing rituals.

Retention beats acquisition every time. You can launch the most innovative product in the category, but if customers don...
05/26/2026

Retention beats acquisition every time. You can launch the most innovative product in the category, but if customers don't come back, you're dead.

Today is for the wine lovers, the winemakers, and everyone building the next generation of wine brands.
05/25/2026

Today is for the wine lovers, the winemakers, and everyone building the next generation of wine brands.

Address

110 East 59th Street
New York, NY
10022

Telephone

+12122928193

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