The Folson Group

Name: The Folson Group
Address: 38 E 37th Street, New York, NY, 10016, US
Telephone: +19176488151

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The Folson Group

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We enable NYC Co-op, Condo and HOA Boards to run like the true business that it is. NO FEE - we do not charge an upfront fee - we share our clients' savings.

From cost reduction and project management, to turnkey property management searches, we support board members to increase property values and get their time back. The company helps find the missing piece, board and managing agent are busy running the day-to-day operation of the building. All we need to start is the financial statement of your building – just send it to us and we will provide you with an estimate.

10/30/2026

Sunday Is For Swedish Meatballs and This Old House

I want to be honest about how I recharge on a rainy weekend in New York.
It is not a complicated system.

It is This Old House with Mark Foley because watching people solve structural problems with craft and patience is genuinely relaxing to me.

It is doing a brand new 2,000 piece jigsaw puzzle, just because I find it relaxing. And it makes me step away from my computer and phone.

It is Swedish meatballs made from scratch because there is something about working with your hands that quiets your brain in a way nothing else does.

It is not checking my email.

It is not planning the week.

It is not being productive.

It is just being.

Which sounds simple until you realize how many people have forgotten how.
We treat rest like a luxury we have not yet earned.

But the version of me that shows up Monday morning fully present and actually thinking clearly is entirely dependent on the version of me that stopped on Sunday.

What does genuine rest actually look like for you and when did you last do it?

10/29/2026

Halloween is a good excuse to talk about scary things.

Ghosts.
Haunted houses.
Things that go bump in the night.

But if you own an apartment in a co-op or condo, you know there are other things that can keep you up at night.

The little problem nobody wants to deal with.

The repair that gets pushed to next month.

The thing everyone knows about but assumes someone else is handling.

And here's the thing about buildings:

Small problems rarely stay small.

They can grow quietly in the background until suddenly they're expensive, disruptive, and affecting everyone.

That's one of the reasons I believe boards need to look at their buildings like a business.

Pay attention early.
Ask questions.
Have a plan.

And don't wait for the scary part.

I put together a little Halloween horror story about co-op living. 👻

Watch the video and let me know if any of these sound familiar to you.

And if it does, maybe it's time to look a little closer at what's happening in your building.

10/28/2026

Success isn't just getting what you wanted.

It's becoming the person who can handle what you asked for.

When I look back at my career, the things I'm most proud of aren't just the numbers.

They're the moments when I did something that scared me.

Started a company.

Published a book.

Got on stage.

Spoke in front of a room.

Had difficult conversations.

Asked for the business.

Made mistakes.

Tried again.

That's growth.

And I've learned that success isn't a finish line.

It's a series of moments where you look back and think:
"Wow. I couldn't have done that a few years ago."

That's the good stuff.

So don't just celebrate the outcome.

Celebrate who you had to become to get there.

What's something you can do today that your past self wouldn't have believed possible?

10/27/2026

We were on a Times Square Billboard

And I stood on the sidewalk and stared at it.

Not because I was expecting it.

Because I was not.

My friend, Liz Capants, whom I met networking and who networks even more than me, had arranged for her entire group's logos to appear on one of the most famous screens in the world.

And there was The Folson Group, in lights, in the middle of Manhattan.

Several friends showed up unexpectedly.

Someone from Boston messaged to say she had walked past it.

I didn’t plan this, I was invited by a generous friend.

All of it was the compound effect of years of consistent presence.

Of being consistent when the results were not yet visible.

Of building relationships before there was an obvious reason to.

Of showing up long enough that the city noticed.

Visibility does not happen all at once.

It accumulates.

What are you building quietly right now that you trust is creating more than you can currently see?

10/22/2026

The lowest price isn't always the best deal.

This is something I talk about constantly in my work.

If one proposal is $100,000 and another is $130,000, it's tempting to immediately choose the $100,000 option.

But what does each proposal include?

What's excluded?

What's the track record?

What's the warranty?

What's the service level?

What happens when something goes wrong?

The same applies outside real estate.

The cheapest employee isn't necessarily the best hire.

The cheapest consultant isn't necessarily the best advisor.

The cheapest solution isn't necessarily the best solution.

Price is a number.

Value is a decision.

Before you choose the cheapest option, make sure you understand what you're actually buying.

10/21/2026

You can disagree without making someone wrong.

This is one of the most important leadership lessons I've learned.

In a boardroom, people can have completely different opinions about the same decision.

That's normal.

The goal isn't to make everyone think the same way.

The goal is to get enough information on the table to make the best decision possible.

Ask questions.

Listen.

Challenge assumptions.

Disagree respectfully.

Then decide.

And once the decision is made, move forward.

That's good governance.

It's also good business.

And, frankly, it's a pretty good way to live.

10/20/2026

“C𝗼-𝗼𝗽𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝗱𝗼𝘀 𝗶𝗻 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗮𝗿𝗲 𝘀𝘂𝗰𝗵 𝗮 𝗻𝗶𝗰𝗵𝗲.”

I hear that one a lot.

But when you look at the numbers, it's actually a pretty big world.

Lisa Rosenthal and I talked about that on the Ultimate Client Strategy Podcast.

Listen to the full episode:
https://youtu.be/EKzQQLJuRsY?si=HfBcag1k5aVPbYM9

10/14/2026

I used to have a to-do list that was also a to-stress-about list.

Everything on it.

Nothing prioritized.

The most urgent thing always winning over the most important thing.

Then I read Getting Things Done by David Allen.

And something clicked.

The system is not complicated.

Capture everything.
Decide what it means.

Do it, defer it, delegate it, or delete it.

Review regularly.

What changed was not the number of things I was doing.

It was the relationship I had with all the things I was not doing yet.

They were off my mind because they were in the system.

And with my mind clear, the actual work got significantly better.

What book, framework, or system changed the way you operate in a meaningful way?

10/12/2026

𝗧𝗵𝗶𝘀 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆! 𝗡𝗬𝗖 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗘𝘅𝗽𝗼

A quick reminder for NYC co-op and condo boards: the NYC Accelerator Expo is happening this Wednesday, October 14.

Have questions about LL97, energy audits, financing, or your building’s next energy project? Meet the experts, explore your options, and get help figuring out your next steps.

It’s free, and there’s a lot of useful information under one roof.

📍 Metropolitan Pavilion
📅 Wednesday, October 14 | 12–6 PM

Hope to see you there!

Register here:
https://eventbrite.com/e/nyc-accelerator-expo-2026-tickets-1998489623261

10/09/2026

I Took a Strengths Assessment and It Made Me Make Sense to Myself

My top five came back as Includer, Woo, Futuristic, Positivity, and Activator.

Woo stood out. Not because it’s a fun word that’s fun to say.

It stands for Winning Others Over, who knew?

And when I read the description I giggled.

Because it described something I had always done without knowing it had a name.

When someone in a room is skeptical of me, I do not get defensive.

I get curious.

I want to understand them.

I genuinely want the conversation to end better than it started.

That is not a tactic.

It is just who I am.

And knowing that helped me stop apologizing for it.

There is a version of me that used to think being warm and high-energy and relentlessly optimistic was somehow less serious than being reserved and analytical.

The assessment reminded me that my strengths are not a personality quirk.
They are a set of tools I get to use intentionally.

Have you ever taken a strengths assessment that made you finally make sense to yourself?

Address

38 E 37th Street
New York, NY
10016

Telephone

+19176488151

Website

https://www.thefolsongroup.com/

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