08/06/2026
How to Recognize When Your Customers Want You to Act
https://hbr.org/2026/08/how-to-recognize-when-your-customers-want-you-to-act
Customer-listening systems have become adept at identifying what customers want and how they feel, but they often miss a third critical signal: when customers expect action. By combining AI with human judgment to detect subtle cues about timing, organizations can make better innovation decisions, pr...