10/11/2026
If you're treating your database like one big list instead of a tiered system, this one's for you.
Here's the exact contact cadence I build for every agent's database, broken down by warm versus cold. This is the Pipeline piece of the real estate growth engine. If you're asking someone you just met to marry you, that's weird. If you're trying to sell someone a home today when they don't want to buy for two years, that's weird too. And yet that's exactly what most agents are doing, all because there's no system underneath it.
Here's the fix. Break your database into groups. Activated group first, top of your prospect pyramid, people doing something right now, buying or selling. They get 3 to 5 touches a week. Tier one is people who know, like, and trust you already, rooting for your success. They get 2 touches a week, and keep it varied, not two generic emails, because you'll get back exactly what you put out. Then there's everyone else, the last tier. They get 1 to 2 touches a month. This is about staying top of mind without being a stalker or a spammer. Add value. Be the consistent voice in a world that has almost none.
Comment CADENCE and I'll send you the full breakdown of every tier. If you want help applying it to your specific database, we'll jump on a free pipeline audit.