UXReactor

05/10/2022

Over the past seven years, we have used our proprietary playbook to help organizations achieve amazing results, such as achieving 15x efficiency for 32M Nokia subscribers and propelling Tekion Corp to be valued at $3.5B in five short years.

Soon enough, companies have started asking us to train their team using our playbook of industry-tested techniques, in addition to inquiring about our consulting services.

We realized it was time to publish our playbook to the wider world so more organizations can use these plays to fuel their own business growth.

This playbook is the most accessible way to profit from our founders’ (Satyam Kantamneni and Prasad Kantamneni) decades of experiences and UXReactor’s years of success.

👉🏻 Get your copy now. Learn more at uxdplaybook.com

04/13/2022

The absence of negative isn’t always a sign of satisfaction.

In fact, only 1 out of 26 unhappy would say anything.

The rest? They’d simply leave.

An abundance of can be instructive, and so may the reverse.

Be mindful of the conclusion you draw in the absence of feedback.

04/08/2022

What you need to do to keep your doesn’t have to be fancy or complicated.

It’s actually quite simple.

Simply reduce their effort to get their problem solved. Make it effortless. That’s how you earn .

How frictionless is your user’s ?

04/01/2022

1000 times more.

For better or worse, the is both a megaphone 📣 and a magnifying glass 🔍.

That's why it's even more critical to deliver a in today's world.

Otherwise, as Jeff Bezos pointed out, your unhappy customer will tell not just 6 but 6000 of their friends.

03/25/2022

Simon Sinek first tweeted this post in 2009. It’s just as relevant today.

It’s all about 🧑🏽‍🤝‍🧑🏽👩🏽🧔🏻‍♂️. If you don’t understand people, you don’t understand business.

Sinek advises to make it about THEM. Not about you.

Putting your out there is not important. 🤝 is. If people trust you, they will buy your product.

This is especially important for those of us whose is around .

are the heart of your business. Build trust, and the rest will follow 📈.

03/11/2022

Did you know Walt Disney is often heralded as one of the world’s first designers?

There’s a reason for it.

He coined the term “plussing” to make an 💡 idea even better.

He made contractors 🛠️ replace plastic with wrought iron for realism in his theme parks.

He wanted the 🐦 Tiki Birds on your ride to have DOZENS of different gestures, not just 10;

… and the list goes on.

Technology, he believed, is meant to (vs. replace) the ways could experience a story.

And a good can always be made even better.

That’s why Disney is magical. Great experiences don’t just happen, they are deliberately .

📝 Read more about how Disney pioneered the modern practice of experience design by Satyam Kantamneni here

Note: This is an excerpt from the new book User Experience Design: A Practical Playbook to Fuel Business Growth, now available for pre-order through Amazon.

03/08/2022

“ is a multidisciplinary space that attracts people from different walks of life,” says Kathy Wang.

🤔 Have you ever considered making a career change into UX?

🤔 Wonder what it’s like?

🤔 Scared about starting from scratch again?

A R&D credit who took the leap to pursue a career in , Kathy shares her “ ” journey in her article.

To those who are unsure about , Kathy’s “only advice is to start now ⏳ and seek peers. It’s never too late to start anew, career or otherwise”.

👉🏼 https://lnkd.in/gf4HU929

03/03/2022

LinkedIn has recently listed design as one of the top five in-demand skills.

👏 That's awesome news for the profession!

Whether you are a or a prospective professional, we are curious…

💭 What are your big this year to take part in this shift?

Click the link 👇 or hit reply and share.

Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

02/12/2022

Here's an EASY training day for an athlete.

8 am. Run 🏃 - 6-mile run (45 minutes) straight
10 am. Swim 🏊🏻‍♀️ - 4,200m (1 hour).
3 pm. Bike 🚴- 2-hour intervals

One thing we can learn from athletes is you can't just wish for a gold medal. You have to be willing to put in the hard work.

At UXReactor, we put in the hard work for our clients-partners to help them achieve tremendous results. We do whatever it takes.

02/08/2022

As a Design firm, we hear this a lot from our prospective clients. “Our major competitor, [insert competitor name], just launched this product with these three features. We need to build one too”.

Often, we are caught up in what our competition is doing. It’s an organization’s version of . Before you go down that rabbit hole next time, ask yourself…

🔎"What does the need?"
🔎"What does the think?"
🔎"What does the feel?"
🔎"What does the want?"

Because your product, your experience, your brand exist always and only for those users.

📌 Remember: First . Then experience. Then Design. Always.

02/01/2022

👨‍💻 An aesthetically beautiful dashboard sits in front of you. You are Jackson, the Customer Support leader whose job is on the line if the total number of customer complaints 📊 exceeds 50.

You want to be proactive in keeping the count low.

Unfortunately, if you want to drill down on charts to identify trends, the navigation is clunky, and filters are hard to find. And, the dashboard only consolidates 5 out of 10 disjointed systems.

😮‍💨 How frustrating and unhelpful must that be?!

User Interface (UI), or how well the product appears aesthetically and interacts, is only as important as the 👍 product’s ability to solve a user need. In this case, Crystal’s ability to troubleshoot and proactively keep the complaints low.

💡 It’s not the UI but rather knowing and solving the user need that helps you leapfrog your competition.

Read more https://lnkd.in/gaW5tKRG

01/27/2022

We’ve all been there. You, the , have a simple question, whether that is ☎️“where is my order” or “what’s this charge …”.

Yet there you are, answering the same questions for the 😵‍💫😵‍3rd time in a row, ping-ponging from department to department 💣.

It’s not the Customer Service Agent’s fault.

The root of the issue lies in a ⛓️disjointed set of systems (e.g., the sales system is not talking to the customer support platform).
And, the user’s end-to-end (aka you calling in and asking those questions) has never been thought through nor designed from a 🧑‍🦰user-first perspective.

In fact, this scenario plays out all the time, not just over the phone 🖥️📱.

If you see your company or product in this example, that’s okay. You are not alone.

Want to do something about it? Pre-order our upcoming book, User Experience Design: A Practical Playbook to Fuel Business Growth, and be one step closer to creating top-tier experiences for your users. https://amzn.to/2WukKqr