Women Conquer Business

Women Conquer Business Jen McFarland and Women Conquer Business offers digital marketing consulting, coaching, strategy,

Organic or paid? The answer is usually: it depends on what you need right now. 👀Organic traffic is the long game. Helpfu...
09/11/2026

Organic or paid? The answer is usually: it depends on what you need right now. 👀

Organic traffic is the long game. Helpful content, SEO, social media, and other efforts can build visibility and trust over time without paying for every click.

Paid traffic buys you speed. It can put your business in front of the right audience quickly, test an offer, support a launch, or drive traffic while your organic strategy is still gaining traction.

But paid doesn’t automatically mean faster profits, and organic doesn’t mean free. Both require strategy, time, testing, and a clear understanding of what happens after someone clicks.

The better question isn’t “Which one is better?”

It’s “Which one makes sense for my goal, budget, and capacity?”

And sometimes, the strongest answer is a little bit of both.

Not everyone who sees your marketing is ready to buy. And that’s where a lot of marketing gets unnecessarily frustrating...
09/09/2026

Not everyone who sees your marketing is ready to buy. And that’s where a lot of marketing gets unnecessarily frustrating. 😅

Someone discovering your business for the first time needs something very different from someone who’s been following you for six months and is this close to booking.

That’s why your content shouldn’t all be trying to make the sale.

Some of it should help the right people find you.
Some should give them reasons to trust you, remember you, and understand what you offer.
And some should make it incredibly easy to say, “Yep. I’m ready.”

Before you create your next post, email, ad, or landing page, ask yourself:

Who is this actually for — and what do they need from me at this stage?

That one question can make your marketing a whole lot more intentional.

Labor Day hits a little differently when you run a business.Because the work isn’t only the work your clients see. It’s ...
09/07/2026

Labor Day hits a little differently when you run a business.

Because the work isn’t only the work your clients see. It’s the decisions between meetings, the invoices after dinner, the marketing squeezed between everything else, and the 47 tabs open because apparently you’re also the IT department now. 😅

And women-owned businesses aren’t a small part of the economy: there are an estimated 15.7 million women-owned businesses in the U.S., employing 12.6 million people and generating $2.8 trillion in revenue.

That’s a whole lot of labor — and a whole lot of impact.

So today, we’re celebrating the women building businesses, creating jobs, supporting communities, and doing work that matters.

Happy Labor Day.

You don’t need another course telling you 47 things you could be doing with your marketing.You need someone who can look...
09/03/2026

You don’t need another course telling you 47 things you could be doing with your marketing.

You need someone who can look at your business, your goals, your numbers, and your actual capacity and help you decide what makes sense to do next.

That’s what our Strategic Marketing Coaching is built for.

It’s for the solopreneur who can do the work—but is tired of second-guessing which work deserves their limited time.

SEO or email?
Fix the funnel or the website?
Launch the new offer or strengthen what’s already working?
And can we please stop pretending you have 20 hours a week for marketing? 😅

You bring the business. We build the strategy alongside you, with ongoing guidance and accountability to keep it moving.

Starting at $347/month.

Not sure if coaching is the right level of support? Book a free Clarity Call. We’ll help you figure it out—no bro-marketing, no pressure.

September is basically the business version of “okay, we’re back.” 😅Summer is winding down, Q4 is getting very real, and...
09/01/2026

September is basically the business version of “okay, we’re back.” 😅

Summer is winding down, Q4 is getting very real, and this is a good time to look at your marketing and ask: Are we building momentum… or are we about to spend October scrambling?

This month inside the Strategic Marketing Membership, we’re focusing heavily on client retention, better systems, and getting your Q4 marketing sorted before Q4 is already happening.

Because getting new clients matters. But keeping great clients engaged? Making it easy for them to come back, refer you, and continue working with you?

That deserves a strategy, too.

Members, your September agenda is ready.

Not inside yet? The membership gives you live trainings, Q&As, clinics, coworking, 60+ on-demand classes, templates, resources, AI prompts, and a community to help you actually do the marketing—not just think about doing it.

Fractional CMO. Interim CMO.Same thing, right? Nope. 👀And choosing the wrong kind of marketing leadership can cost you m...
08/28/2026

Fractional CMO. Interim CMO.

Same thing, right? Nope. 👀

And choosing the wrong kind of marketing leadership can cost you money, time, and momentum.

In our newest article, Jen breaks down the difference without the marketing-speak:

→ What a Fractional CMO actually does
→ When an Interim CMO makes more sense
→ Realistic costs for both
→ The business problems each one is designed to solve
→ Common mistakes companies make when hiring
→ How to figure out what your business actually needs

The short version?

A Fractional CMO typically adds ongoing, part-time marketing leadership you didn't have.

An Interim CMO temporarily fills a leadership gap that already exists.

But there's a lot more to consider before you sign a contract—and price shouldn't be your only deciding factor.

If your referrals are slowing down, marketing feels patchwork, or you know you need senior marketing help but aren't exactly sure what to hire...

Read: Fractional CMO vs. Interim CMO: Roles, Costs and When to Hire: https://f.mtr.cool/8kkpt7sxf9

And save yourself a potentially expensive game of "I thought that's what they did." 😅

08/26/2026

Running a business doesn’t happen in a vacuum.

When you care deeply about your community—and about what’s happening in the world—it can be hard to simply switch gears and say, “Okay! Time to work!” 😅

Being informed matters. Caring matters.

But so does protecting your capacity to keep doing the work you care about.

Sometimes that means stepping away from the noise. Setting boundaries with how much information you consume. Giving yourself permission to focus on what’s actually within your control today.

Protecting your peace isn’t ignoring the world. It’s protecting your ability to keep showing up in it.

For your business. For your community. And for yourself.

Your best marketing ideas aren’t failing.They’re just… still in your head. 👀The workshop you’ve almost announced.The ema...
08/24/2026

Your best marketing ideas aren’t failing.

They’re just… still in your head. 👀

The workshop you’ve almost announced.
The email series you’ve mentally written 12 times.
The offer your clients would probably love—if they knew it existed.

And no, this isn’t necessarily a discipline problem.

For solopreneurs, there’s no team meeting forcing the decision. No coworker asking for the draft. No deadline unless you create one. So good ideas can sit there while you deliberate, refine, rethink... and wait.

On Thursday, August 27, Jen McFarland is hosting a FREE live webinar to help you change that.

You’ll learn a practical 3-step system to:

→ Identify what’s actually keeping your ideas stuck
→ Decide which ideas deserve your attention NOW
→ Create a feedback loop that gets your work in front of real people before you feel 100% ready

Because your marketing can’t grow your business from inside your Notes app. 😉

📅 Thursday, August 27
⏰ 11 AM PST
🎟️ FREE webinar

Reserve your seat today: https://f.mtr.cool/zzmrjetasz

08/21/2026

Maybe the future of marketing isn’t about creating more. Maybe it’s about giving people more reasons to trust you.

Because when AI can generate endless content, polished copy, and picture-perfect everything, being human matters even more.

Do good work. Have honest conversations. Stand behind your values. Be clear about what you can (and can't) do. And when you’re not the right person for the job? Help someone find who is.

That’s marketing, too. People want to work with businesses they believe in, recommend people they trust, and join communities that feel real. So yes, AI is changing marketing.

But trust? That’s still wonderfully human.

What’s actually inside the Strategic Marketing Membership? 👀Short answer: a lot.Longer answer: everything is designed to...
08/19/2026

What’s actually inside the Strategic Marketing Membership? 👀

Short answer: a lot.

Longer answer: everything is designed to make marketing feel a little less like “WHY AM I GOOGLING THIS AT 11 PM?” 😅

You’ll find:

✨ AI prompts to help you work smarter
✨ Templates so you’re not starting from scratch
✨ Practical marketing resources
✨ Access to Jen’s guidance and expertise
✨ A community of women entrepreneurs to learn alongside
✨ 60+ classes and courses you can watch on your schedule
✨ Plus new resources, trainings, and support along the way

Because the goal isn’t to give you more marketing things to do.

It’s to give you the tools, knowledge, and support to figure out what actually makes sense for your business.

And when you have a question? You don’t have to disappear down a 17-tab Google rabbit hole. 😉

Come join us inside Women Conquer Business. 💛

Address

401 Northeast 19th Avenue
Portland, OR
97232

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15035585690

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