Dande Agency

Dande Agency We’ll help your marketing spread like dandelion seed, grow like a w**d, & present like a flower.

05/21/2026

One of the hardest adjustment on social for wedding pros right now?

Simplification.
Understating.
Restraint.

If your couples are within the “Gen Z” demographic, they want “say less, see more.”

This is a STRUGGLE because it doesn’t follow the lines of traditional strategic content. We have to tell people all the things, right?

Now, that’s wrong… At least on social. If you have a lot to say, they’ll hear it on video or read it on carousel text. But captions? We’re stripping them WAY down.

They’re skimming captions, so delivering a hook or headline that says it all without any additional caption context is a skill wedding pros need to develop.

Not sure how to do that? We can help…

05/07/2026

Are you using the wrong keywords on Instagram?

Look at keywords as search opportunities. When a couple is looking for something specific, do you want to be found for that? Use those words in your captions.

Also consider that your vocabulary might not be the same. Do a little research to determine how a couple is phrasing what they want, versus how you would describe it.

Simple might be the same as minimal.
Elegant might be the same as romantic.
Classic might be the same as timeless.
Raw might be the same as candid.
Editorial might be the same as flash.
Rustic might be the same as organic.

Understand the intent allows you to incorporate strategic search into your social media posts.

Your website should do the heavy lifting on the brand messaging front.

Your social is an opportunity to pique interest, inspire action and move them through the pipeline. Not carry the entire process.

Appetizer vs entree, K?

05/07/2026

Stop dating your content! Sure, couples can see when you haven’t posted on social media in a while, but if you simply pick back up with posting, they’ll soon forget about that break you took. Your new followers won’t know the difference.

If your blog isn’t dated, they don’t know the difference between a post you made today and one you made in 2024, unless you tell them.

Calling out your absence brings attention to the wrong thing. It also leads to a lack of trust and worries about your dependability.

Make the post, not excuses.

05/07/2026

What is the difference between entitled and educated? It’s a fine line and it’s up to us to tell clients when they’ve crossed it.

Look at it this way: The HOW vs the WHY. I may not need the nuisances of how a surgeon performs a procedure (I don’t know what a 10 blade is, aside from reference in The Pitt and knowing that information adds zero value to the situation).

But I do want to know why I’m going under the knife and what to expect when it’s over.

In other instances, I may want to know when the job is done (set up is from 2-4 pm) but I have little concern for how or why it’s done a specific way, as long as the end result is what was sold.

Transparency doesn’t have to mean over sharing or over explaining. But it does mean setting expectations and boundaries, and eliminating surprises.

If you’ve provided pertinent information and it’s still not enough, a client may not be for you.

05/05/2026

Square crops are out. Let’s adapt our posting parameters, shall we?

05/05/2026

If you want saves and shares, keep reading.

Weddings are all about storytelling. And carousels are prime opportunities for visual storytelling.

Whether you’re sharing a specific portion of the day or a recap, carousels provide visual context and storytelling that keep your audience engaged and swiping.

In a world of content over saturation, single image posts aren’t enough. We want more. Gen Z needs more.

With a majority focus for Gen Z being the overall wedding experience, a carousel is the glimpse behind the curtain. A visual representation that tells a more complete and compelling story.

And before you jump to “but what about reels,” we have several clients generating leads on IG regularly, without us posting a single reel.

We’ve been posting carousels, almost exclusively, for the last couple of years. The data shows that they perform better than reels for photo content.

They do really well with photos and videos.

The carousel limit is 20 slides. Do you have to do that every time? Heck no. But a single image post? That’s a no in our book.

The only exception? Timeline announcements for things like availability, hours, promotions, out of office, and emergencies.

Our favorite carousel updates over the last year that you might not know about:

📍Mixed orientation posting: Portraits and horizontals in one carousel, without a square crop

📍Reordering: Decide you want a different cover image? No problem. Accidentally post a reception image before the ceremony? Swap the order!

04/27/2026

Couples today want something different. If you’re stuck in your 2023 marketing strategy, you’re likely seeing a slow down or feeling that your marketing is missing the mark.

Couples have evolved and your marketing needs to as well.

We can’t post only pretty things. We have to start thinking about VIBES. About experience. About the moments that make a wedding memorable.

If your marketing feels stuck, we can help.

A 2025 multi‑industry report estimates an overall average of about 28.9 touchpoints per purchase across channels. B2C-fo...
01/29/2026

A 2025 multi‑industry report estimates an overall average of about 28.9 touchpoints per purchase across channels.

B2C-focused analyses suggest many consumer purchases take roughly 6–20 interactions with a brand, with lower-ticket items needing fewer and high-consideration products needing more.

Luxury or high-end products: frequently 20+ touchpoints.
​
We underestimate how important it is to keep showing up.

Marketing is an endurance race that you don’t have to run alone. If you want to be better, faster, and more efficient, you need a trainer.

THAT is where we come in. 💥If you’re ready to do the TikTok thing, click the link in my bio to join the beta before launch on Feb 1st. 💥

We can also help you with Instagram, blogging and/or Pinterest if that’s more your speed for the moment. Just DM to start the conversation.

When you work with Dande, you get a TEAM to support you. So whether you’re solo or have a team of your own, there is pow...
01/27/2026

When you work with Dande, you get a TEAM to support you. So whether you’re solo or have a team of your own, there is power in numbers. There is power in collaboration. You know a wedding is a team effort… well, so is your marketing. Unless you LOVE marketing, you likely need a little (or a lot of) support.

Our TikTok management is the perfect hybrid. A little you. A little us. A lot of impact.

Details about this three months program launching February 1st are available via the link in my profile!

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+19043151160

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