04/09/2026
I was talking to a client of mine a few weeks ago about his experience running ads to sell tickets to his shows and he said "Paul McCartney could show up to Madison Square Garden. If no one told anybody, no one would be there."
He hit the nail on the head.
Ads are essentially an invitation that you (the band) create and share with people who are most likely to be interested in and purchase a ticket to your show (your fan).
It's up to you to craft an ad that paints the picture of what the event will be like.
And the details matter.
Things like:
Will I be standing up or sitting down?
Will there be a bar or is this a dry show?
Is this an all ages show or an 18 (or 21) +?
Notice how all three of those examples had nothing to do with the music but a lot to do with the experience?
Now of course there are a lot more questions that a fan might want to know, but the very first one is, "Do I want to spend my time (and money) being in that room having that experience?"
That question is first answered with your music and then a bunch of other questions that have nothing to do with the music, but more with the experience.
So a great ad extends the invitation to attend your show and makes it easy for the viewer to understand what that experience will be like.
