Marketing for Bands

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Marketing for Bands

For bands who’d rather play than guess at marketing. Learn how to run ads that pack venues and grow your following.

24/10/2026

People can’t come to your show if they don’t know it’s happening.

Promoting your show isn’t annoying people. It’s giving interested fans the chance to be there.

Tell them. Then give them the opportunity to show up.

23/10/2026

When should you learn how to run ads to sell tickets to your shows?

Not two weeks before your show that's for damn sure!

I get asked this all the time. And a lot of bands leave it until the show is close, then try to cram it all in at the end.

Not because they actually want to learn it, because they are panicking. And no one learns well or retains information when they are in panic mode.

There's a lot to learn. And your ads need time to gather data before they work properly and you need time to understand what is going on in your account. You can't rush either one the week tickets need to move.

So start now, while your next show is still a long way off so you actually learn to understand what is going on.

You'll be glad you did when it's time to sell tickets.

And you'll feel way more comfortable spending money to see a return.

Learning now is an investment in yourself and your band.

29/09/2026

People want to come and see your band play.

They just can't if they don't know you're playing.

A friend of mine told me they felt weird running ads for their band.

So I told them about a show I missed.

Honestly, I'm not even sure who it was.

But I remember how I found out about it. It was on the day, at the exact time the show was on.

I would have gone. I just didn't know it was happening before it happend.

That's the part we forget when we think running ads to promote our show feels weird.

The people who'd love your show aren't sitting at home hoping you'll keep quiet about it.

They're out there, and they might just come if they hear about it in time to buy a ticket.

Think about festivals. Festivals advertise their shows. Every single one.

Nobody thinks that's weird.

Nobody sees a festival ad and decides the lineup must be bad because they paid to tell people about it.

So why should it feel weird when you advertise yours?

An ad promoting your show isn't you being pushy.

It's you telling people the show is on, and when, so they don't find out at the exact time you're on stage like I did.

If your show is worth knowing about. Tell people.

You might be surprised at who wants to come see you play.

28/09/2026

You either win or you learn.

The only way you don't learn with Facebook and Instagram ads is if you're not paying attention or you don't understand something.

If you don't understand something, it's your job to do everything in your power to figure it out so you can learn.

Then you're on your way to winning.

25/09/2026

"I've run out of asking my friends to come to the show over and over again. I've run out of my family. They said we've seen that."

A musician client of mine said that to me on a call once and I still think about it.

Because that's the ceiling nearly every gigging artist hits, and it's got nothing to do with talent or how good the show is. (Unless it does... and hopefully you know if that's the case)

But if you're in the bucket of knowing your show is great, you might have just run out of people who already know you.

The way past it is telling new people about your show, and extending the invitation to attend.

That feels risky. Yup, it totally does.

So does spending your own money to get in front of them.

But you're already taking the bigger risk every day, just by being a musician.

There are no guarantees when you choose music as your career path.

You're not doing anything fancy by promoting your shows.

You're literally just telling more people about them in a way that will have the highest chance of them actually buying a ticket and attending.

That's it.

This is one of those situations, like anything in life, where we either win or we learn.

The people who choose to do both of those things at the same time generally move forward the fastest.

At least that's what I see.

04/09/2026

I was talking to a client of mine a few weeks ago about his experience running ads to sell tickets to his shows and he said "Paul McCartney could show up to Madison Square Garden. If no one told anybody, no one would be there."

He hit the nail on the head.

Ads are essentially an invitation that you (the band) create and share with people who are most likely to be interested in and purchase a ticket to your show (your fan).

It's up to you to craft an ad that paints the picture of what the event will be like.

And the details matter.

Things like:

Will I be standing up or sitting down?
Will there be a bar or is this a dry show?
Is this an all ages show or an 18 (or 21) +?

Notice how all three of those examples had nothing to do with the music but a lot to do with the experience?

Now of course there are a lot more questions that a fan might want to know, but the very first one is, "Do I want to spend my time (and money) being in that room having that experience?"

That question is first answered with your music and then a bunch of other questions that have nothing to do with the music, but more with the experience.

So a great ad extends the invitation to attend your show and makes it easy for the viewer to understand what that experience will be like.

05/02/2026

In our course Ads for Bands, we teach bands and artists how to run their own Meta ads.

Yes, it’s usually harder for original acts.

You’re asking strangers to take a chance on you. But everyone starts somewhere, and you can’t win if you don’t play.

If your music is good enough for someone else to profit from it, that someone should be you.

I can’t guarantee results.

Becoming a musician doesn’t guarantee anything either.

But if you’re making great music and not actively promoting it, you’ll probably be in the same place this time next year.

These artists took a risk on themselves.

They’re building their careers brick by brick. The safest bet is betting on yourself, because no one will ever work harder for your music than you.

If you want to learn how to reach new people using Meta ads, comment AFB and I’ll send you the details.

21/11/2025

I hate hearing stories like this.

And it’s exactly why I want to teach you how to run your own promo and actually reach the people who already want to be your fans.

So you can spend less money paying agencies and more money reaching your fans!

If you want to join this round, the case study link is in my bio, click through to watch that first, and then sign up if you feel called you go deeper. 🙌

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Melbourne, VIC
3000

Website

http://marketingforbands.com/

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