Brainy Girl

04/24/2026

You built the course. You know your stuff. You hit publish.
And then... crickets.
Here's something most course creators don't find out until it's already happening to them: Thinkific was built to host your content. Not sell it. The selling has to be built in deliberately — and if no one told you that, your site is probably working against you right now.
One of the biggest culprits? The hero section. The part at the very top of your sales page that every single visitor sees before they scroll.
100% of visitors see it. Only 40% scroll past it.
If that section leads with your credentials or your story instead of your visitor's problem... 60% of your traffic is gone before they ever reach your enroll button.
I just dropped a new video walking through exactly what to fix — and why your course not selling might have nothing to do with your course at all.
Link in the comments. 👇

04/09/2026

I just published something I've been sitting on for a while.
I've launched two memberships before The Collective. Both of them closed within a year.

This video is the honest version of why — and how I rebuilt the whole approach for the membership I'm opening on May 1st.

I cover the mistake that killed both previous memberships (it's the same one most people make), how I designed The Collective differently, and what actually happened when I tore down my original framework and started over.
Six weeks. Concept to waitlist-live. And now I'm letting you see inside it.
It's under 9 minutes » https://youtu.be/e1mkN_dymmY

Doors open May 1st. If you're on the fence about a membership of your own — or you just want to see how one gets built from the ground up — this is the video.

Drop your questions in the comments. I read all of them.

04/06/2026

Have you ever sat down to plan your content and thought: "I literally just did this last week"? 🙋‍♀️
That's not a creativity problem. That's a connection problem.

Most course creators are building content islands — a YouTube video here, an email there, a lead magnet that's technically live but getting no traffic. Each piece takes real effort to make. And then it just... sits.

In my new video, I'm showing you the Ecosystem Map — a one-page visual of your whole business that shows what you're making, where it goes, and how every piece connects to the next.

You'll see the 4 zones every course creator needs, watch me draw my own map in real time, and finish with an exercise to draw yours. Works for any niche — whether your course is about HR, dog training, music, art, or anything in between. 🗺️
👇 Watch here:

👉 Get the free resources mentioned in this video: https://brainygirlu.com/free-resources/👉 Join our Free Community: https://learning.brainygirlu.com/produc...

03/27/2026

Optimizing your website for large language models (Claude, ChatGPT, Perplexity, Gemini) is essential as they shape how users find and interact with information. If your site isn’t LLM-friendly, you risk being overlooked. By making your site appealing to LLMs, you boost visibility and credibility, ensuring your brand stays in the conversation. In short, enhancing LLM visibility now lays a solid foundation for attracting human visitors later. Embrace this change to stay competitive and connect better with your audience!

Join our free community to take part in these monthly Q&A's
👉 https://learning.brainygirlu.com/products/communities/the-bg-business-community

03/27/2026

🤯 Your website now has THREE audiences — and most course creators are only thinking about one.

In yesterday's Expert Brew event - free inside the The Brainy Girl Business Community - we got into a conversation about why some websites are getting found everywhere right now, and others have gone completely quiet. This is a snippet from that discussion.

You're no longer just building for human visitors. You're building for search engines AND for LLMs — tools like ChatGPT, Perplexity, Claude, and Gemini.

And LLMs are picky. They want structured content. They want schema. They want FAQs written like someone would actually ask them a question. They want bullet points and headers and TLDRs.

If your site isn't set up that way, you're getting skipped over.

This kind of conversation happens every week in the community. If you're not in there yet, we'd love to see you there!
👉https://learning.brainygirlu.com/products/communities/the-bg-business-community

03/27/2026

Integrating AI into your online education business can boost efficiency and improve user experience!
1. **Chatbots**: Use AI chatbots for 24/7 student support, freeing you to focus on strategic tasks.
2. **Personalized Learning**: Implement AI to tailor course content based on individual student performance and learning styles.
3. **Content Creation**: Utilize AI tools for generating engaging educational materials, quizzes, and video scripts.

03/24/2026

🤔 How many AI tools have you signed up for in the last six months?
Now — how many are you actually using?

If there's a gap, it's not because you're doing it wrong. It's because most people start with the tool before they've mapped the process.
That's exactly what the S.T.E.P. Method fixes. 👇
It's a simple four-step framework for figuring out where AI can genuinely help in your business — and which specific tool belongs in each spot.
✅ Set the end goal
✅ Trace the process
✅ Examine each step
✅ Pick one tool per step
Work through them in order, and you stop chasing tools and start solving real problems.
I made a video walking you through the whole thing — drop it right here 👇
And if you want the free Claude Skill that takes you through the S.T.E.P. Method in one session, grab it here 👉 https://learning.brainygirlu.com/pages/the-step-method

👉 Grab the free S.T.E.P. Claude Skill to start applying this method today: https://learning.brainygirlu.com/pages/the-step-method👉 Join The Brainy Girl Bus...

02/10/2026

How many hours did you spend last week answering the same student questions, rewriting content you KNOW you've already created somewhere, or staring at ChatGPT output that sounds nothing like you?

Yeah. That's the bottleneck.

You ARE the expert - but right now, your expertise is trapped in scattered Google Docs, voice notes, half-finished PDFs, and your own brain. Which means nothing moves unless YOU move it.

Every new module? You're starting from scratch.
Every piece of marketing copy? You're writing it (again).
Every student question? It lands in YOUR inbox.

What if you could build a system that actually knows your stuff - and works from it?

Not generic AI that hallucinates random advice with your name on it. A "Knowledge Fortress" - built on YOUR content, YOUR frameworks, YOUR expertise - that helps you:
→ Turn 20+ hours of research per module into a 10-minute Deep Research agenda
→ Go from 5 hours outlining and storyboarding to having your Asset Factory do the heavy lifting
→ Replace "ask me/ask the founder" with a 24/7 automated student tutor trained on YOUR material
→ Stop getting generic AI marketing copy and start getting content that actually sounds like you - because it's built from your own voice and IP

This isn't "let AI replace you." This is "stop being the bottleneck of your own expertise."

I'm running a live workshop called Build Your Knowledge Fortress and I'd love for you to join me.

In this 5-phase, hands-on workshop, you'll build what I call a "Grounded AI" system - an AI knowledge base trained ONLY on your verified content. No hallucinations. No made-up facts. Just your expertise, organized and working for you.

Here's what you'll walk away with:
✅ A structured Source Vault - your entire body of knowledge, organized so AI can actually use it
✅ An Asset Factory that generates curriculum, marketing copy, and student support materials from YOUR content
✅ A system that saves you 40+ hours per month (for less than the cost of one hour of your time)

Two cohort dates available:
📅 Feb 24 & 25 @ 10AM PT
📅 Mar 5 & 6 @ 2PM PT
👉 Limited spots

If you've been using AI but it feels like you're just getting generic slop back - this is the missing piece. It's not about better prompts. It's about giving AI the right source material to work from: yours.

See you inside? 🏰

Turn NotebookLM into a multimedia production studio. Create slide decks, faceless videos & secure AI tutors in under 60 minutes. Share with students without exposing your PDFs. Build a dynamic course brain that evolves with you.

11/25/2025

Congratulations to Immigration Court mentor on the launch of their Thinkific site and two upcoming cohorts!

Tamaira came to us having run her programs as one-on-one sessions, and wanting to expand to group programs in order to scale her knowledge delivery. She has a primary website, so we set up her Thinkific site from scratch to be branded similarly to her primary website. We set up two full live cohorts, with automatic redirects to waiting list pages once the cohorts are closed to new enrollments; set up Book Like a Boss to automate the handling of her 1:1 bookings and consultations; and set up and integrated Kit ESP to automate email delivery of her student onboarding emails, live session email reminders, course completion emails, and waiting list indoctrination emails.

Transform from uncertain to unstoppable. Join attorneys nationwide who've elevated their courtroom presence through expert-led training, personalized mentorship, and real-world practice.

10/31/2025

Buried in EMAILS? 📧

Last week I helped a client set up email filters. It took ten minutes, and suddenly she wasn't distracted with emails she didn't need to see.

Her question to me: "How did I not know this??"

Small automations like this make a huge difference. Where could you simplify your workflow this week?

10/28/2025

Listen Linda, I don't want to build an empire.

Not every business needs a big team, fancy software, or complicated systems. My biggest win this year? Implementing automated systems and a handful of smart AI helpers so that Brainy Girl could grow, and scale, without me working longer hours. If you’re tired of hustle culture, you’re not alone.

10/23/2025

With a tight deadline, due to a large tradeshow the client was attending, we were able to get https://www.menolink.ca/ created, designed and published in just one week!

Dr. Sandra Belfry will be offering on-demand and live, virtual workshops soon - science-based guidance, expert resources, and compassionate support - everything you need in one place to navigate menopause and protect cognitive health with confidence.

Be sure to get on her VIP list to be the first to know when her unique workshops are available for registration!

Science-based guidance, expert resources, and compassionate support—everything you need in one place to navigate menopause and protect cognitive health with confidence.