Pocket Rocket Group

03/11/2026

💜 Sometimes, the greatest achievements are the ones the rest of us take for granted.

Taking a few steps. Finding the confidence to try something new. Feeling part of something. Believing in yourself again.

For some people, these moments represent months, sometimes years, of determination, courage and hard work.

Over the past six months, we’ve had the privilege of working alongside the incredible team at Able2B in Norwich.

And it’s fair to say they’ve changed the way we see the world.

We’ve witnessed moments that have genuinely moved us to tears. Small victories that mean absolutely everything. People achieving things they, or those around them, may once have thought impossible.

But perhaps what’s touched us most isn’t just what people achieve at Able2B.

It’s what happens when someone believes in them.

When they’re seen for what they can do, rather than what they can’t.

When someone takes the time to listen, encourage and say, “Let’s give it a go.”

That’s where the magic happens. 💜

Today is Purple Tuesday, a day dedicated to making the world more accessible and inclusive for the one in four people living with disabilities (UK).

And whilst today shines a light on the importance of inclusion, organisations like Able2B remind us why it matters every single day.

Because inclusion shouldn’t be a campaign, a policy or a box to tick.

It’s about real people. Their dignity. Their independence. Their confidence. Their lives.

To Rachael, Jon and the whole Able2B family, thank you for allowing us to be a small part of something so incredibly special 💜

01/11/2026

CHECK ON YOUR BOYS.

Your mates. Your brothers. Your dads. Your sons. Your colleagues. Your husbands.

There are over 34 million males in the UK.

And behind that number are some heartbreaking realities.

💔 1 in 20 men screened positive for symptoms of PTSD in a major NHS survey.

💔 1 in 32 men were experiencing a depressive episode.

💔 Almost 1 in 4 men reported having experienced suicidal thoughts at some point in their lives.

💔 And in 2025, over 6,100 lives were lost to su***de in England and Wales alone. Around three-quarters of those deaths were men.

Read that again.

These aren’t just statistics.

They’re fathers who won’t come home. Sons whose families will never stop missing them. Brothers, husbands, partners and friends who meant the world to someone.

And then there are the countless men who are still here, quietly fighting battles we know nothing about.

The ones who turn up to work. Make everyone laugh. Ask how everyone else is doing. Say “I’m fine” when they’re anything but.

We need to do better at looking out for each other.

Not just because it’s Men’s Mental Health Awareness Month. Not just when something terrible happens. But every single day.

Check on your boys.

Ask them how they REALLY are.

Listen without judgement.

Make time for that coffee, that pint, that walk, that phone call.

And if something doesn’t feel right, ask again.

Because sometimes the people who seem the strongest are the ones who need someone to lean on.

Being there matters. Being heard matters. And every single one of those 34 million lives matters. 🖤

If you’re struggling, please know you don’t have to face it alone. Samaritans are there 24/7 on 116 123.

30/10/2026

👻 FREAKY FRIDAY: BACK FROM THE DEAD!

Apparently, traditional marketing is dead.

Email? Dead.
Print? Dead.
PR? Dead.
Long-form content? Definitely dead.

Or so we’ve been told. 💀

But here’s the twist…

Some of the marketing tactics written off years ago are still delivering results.

Why? Because audiences haven’t stopped valuing good stories, genuine connections, relevant messages and a little creativity.

The tactics aren’t necessarily outdated. The way we use them might be.

So before you chase the next shiny marketing trend, perhaps it’s worth revisiting a few old favourites.

After all, good marketing never dies. It evolves. 🚀

👉 Swipe to see which marketing tactics are rising from the dead.

Happy Halloween from the rockets 🚀

28/10/2026

🚀 LEADERS NEED MENTORS TOO.

Nick Mennell is back this week with a few words of wisdom;

One message we’ve heard time and time again from guests on our Being Human Fireside Chats is the value of having a mentor.

And it got me thinking…

Why is there still a perception that leaders should have all the answers?

When you’re leading a business or a team, people look to you for direction, decisions, reassurance and solutions.

But who’s there for you when you need a sounding board?

Someone to challenge your thinking. Someone who’ll tell you what you need to hear, rather than what you want to hear. Someone you can have those honest conversations with that aren’t always possible within your own business.

The reality is, leadership can be a lonely place.

And no matter how experienced or successful you are, there’s always something to learn.

💡 Mentoring isn’t about someone having all the answers for you. It’s about having someone who helps you find them for yourself.

Someone who can offer a different perspective, share their experiences, challenge your assumptions and give you the space to think.

That’s not weakness. That’s self-awareness.

The best leaders recognise that personal development doesn’t stop when you reach the top. If anything, that’s when having the right people around you becomes even more important.

🚀 So here’s my advice:

Park the ego. Challenge your thinking. Find your mentor.

Because your next big breakthrough might not come from another strategy meeting, book or podcast.

💫 It might just come from one honest conversation.

Who do you turn to when you need guidance? And if you don’t have someone, what’s stopping you?

27/10/2026

Qualifications matter. So does having someone experienced alongside you when it’s time to put that learning into practice.

This National Mentoring Day, these Employer Skills Survey findings give us food for thought:

👉 1.26 million UK employees were judged by their employers to lack full proficiency in their role.

👉 Just 48% of employers provided on-the-job training, down from 53% in 2017.

👉 Among employers who provided training, only 34% included management training.

For fitness operators, developing your team means supporting your managers too.

At Pocket Rocket Academy, our mentoring combines hands-on development with strategic advice, helping staff and managers tackle everyday challenges and build confidence on the job.

Because sometimes you need someone to talk it through with, rather than another training manual. 😉

Want experienced support for your team? Message us to discuss mentoring for your facility.

Source: Employer Skills Survey.

26/10/2026

AI vs AUTHENTICITY

Let’s take a look at Nike.

One of the most recognisable brands in the world. Behind that iconic swoosh sits decades of creative thinking, design expertise and meticulous attention to detail.

Do you think Nike would leave its entire brand identity to a few AI prompts?

Of course not!

Yes, Nike uses AI. But it also invests in talented designers who understand that great design is about far more than making something look good.

Nick Mennell recently used this analogy with a client and it resonated - It’s the difference between amateur and professional.

Anyone can pick up a tool, but knowing how to use it doesn’t automatically make you an expert.

AI has made creating visuals easier, faster and cheaper than ever before. And that’s brilliant in many ways.

But are we starting to confuse the ability to generate an image with the skill and craftsmanship of good graphic design?

Cost is obviously a consideration for businesses, particularly smaller ones. But good graphic design doesn’t have to cost the earth, and getting it right can make an enormous difference to how your business is perceived.

We’re actually going through this very process ourselves at Pocket Rocket Group.

As we work on the next iteration of our brand identity, we’ve played around with AI, explored ideas and tested a few creative directions.

But who’s bringing it all together?

YES! A real human graphic designer. 🎨

Someone who understands our business, our heritage, our personality and what we’re trying to achieve.

Because we still believe in the art, craft and value of good design.

AI absolutely has its place. Even Nike recognises that.

But for us, AI is a tool in the creative process, not a replacement for creative talent.

What are your thoughts. Is AI making us more creative, or are we, in our haste to embrace it, putting the art of great design at risk of extinction?

PocketRocketGroup

25/10/2026

Sunday mood ❤️

23/10/2026

🚀🚀🚀

Massive thank you to Pocket Rocket Group🚀for sponsoring our U17 team flag for matches💪🏻🔵⚫️🔴⚽️

22/10/2026

Throwback to last years Retention Convention with Dr Paul Bedford

Bringing together the industry’s finest, Dr Paul Bedford hosted a brilliant day of learning and networking with one underlying theme: Using data to drive behaviour.

What a fabulous day it was! ❤️

21/10/2026

🚀 Wisdom Wednesday

If you’re talking to everyone, are you really connecting with anyone?

This week, Cheriee Wales shares a lesson from more than 30 years working in marketing across multiple industries: “relevance beats reach”.

It’s tempting to squeeze everything you offer into one message and hope there’s something in it for everyone.

But your audience isn’t one big group with identical needs.

Take a leisure facility. A parent looking for children’s activities, a football coach hiring a pitch and someone returning to exercise after surgery might all use the same venue.

But they’re looking for very different things.

The parent might need reassurance. The coach wants availability and reliable facilities. The person returning to exercise needs to feel supported and confident taking that first step.

Same venue. Different priorities. Different conversations.

TIP: Segment your audience BEFORE you communicate.

🚀 Identify who you’re trying to reach.
🚀 Understand what matters to them.
🚀 Tailor your message to their motivations.
🚀 Make the next step clear.

For your next campaign, ask: “Who is this for, and why should they care?”

If the answer is “everyone”, it’s probably time for a Panning for Gold session with the Rockets.😉🚀