23/07/2026
Learn to use neuroscience in fundraising!
Become a donor drug dealer!
You’re probably aware of the chemicals Dopamine, Oxytocin, Serotonin and Endorphins, collectively remembered by the acronym DOSE. If you’re asking a donor, especially a major donor, for financial support you should be organising stimuli – words, images, experiences – in a way that promotes DOSE production, and links altruistic addiction to your cause.
You can enjoy an intensive in-house training to make use of these four chemicals as well as many other heuristics, and enjoy the major donor success achieved by organisations who’ve already benefitted from our training like Trussell Trust, SmileTrain, Alzheimer’s Association (USA), and UNHCR.
Want to find out more?
Go to https://decisionscience.org.uk/2023/08/become-a-donor-drug-dealer/