10/09/2026
“Flowers don’t chase bees… they attract them.”
This moment from my chat with Sara Truckel ⓥ — The Brand Activist — is one of my favourite metaphors from the entire episode.
Strong brands don’t chase.
They attract.
They connect.
They resonate.
If you’re constantly chasing clients, it’s usually a sign your brand isn’t clear enough or confident enough yet — and that’s something you can fix.
🎥 Watch the full podcast episode on YouTube:
“I Want a More Purposeful Brand… So I Called the Brand Activist”- https://youtu.be/tSvdBEZIkks