22/10/2026
How are people going to know what you stand for if you're hiding?
This was another Gold Dust moment from my latest podcast conversation with Adas Goldstein about Brand Essence.
So many small business owners have incredible knowledge, experience and expertise but still hold back from sharing what they really think.
They're worried about making waves.
Being judged.
Getting it wrong.
But if people only ever see the safe version of you, they'll never truly understand what you stand for.
🎥 Watch the full episode on YouTube - https://youtu.be/mK7ldrx0W6k?si=CSK5F0eJ9OwCfmeo