Business, but Better

Name: Business, but Better
Address: Christchurch, NZ

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Helping you start and scale purpose-led businesses to change the world 👊

04/11/2026

Given how much harm has been done in the pursuit of profit, it’s entirely understandable that people trying to do good in the world often feel uncomfortable with the idea of making money.

But profit isn’t inherently unethical - exploitation is.

And if we want ethical businesses to actually change things, we need them to be profitable. To grow, compete, and succeed.

The more successful ethical businesses become, the more good they can do.

02/07/2026

Yes. Even Simran Kaur from Friends That Invest started out making content for three followers.

For more of her insights on building community, getting started with the bare minimum, and avoiding analysis paralysis, listen to the podcast episode.

29/06/2026

Are you worried about posting something in case it’s not perfect?

Well surprise, in a year or so’s time you’ll hate whatever you post anyway.

And then in another 10 years you’ll find it funny.

Do yourself (and your future self) a favour and use the tools at hand to grow your business and change the world. One day it’ll be a funny thing to look back at anyway, regardless of whether you think it’s perfect now or not.

26/06/2026

Happy Friday to everyone except the people who ask questions like this and certain other people.

Thank you Stuff for the inspirational image.

25/06/2026

People power works 🙌🏻

The Government has removed the land sale provisions from the Conservation Amendment Bill. Great.

But that wasn’t actually the part of the Bill I was most concerned about… I think the change of DOCs mandate is more worrying.

And if you run a mission-driven business, you have power and a platform (and hopefully profit 🤞) to help change things like this.

So you should use it.

24/06/2026

If you can’t explain who you are for or why, how would a customer know to choose you?

And you might know in your bones why, but maybe you can’t articulate it.
This should make it easier.

A strong value proposition makes it easier to create content, explain your business, communicate your value and stay consistent. And they’re all quite important.

It takes about five minutes - worth a try.

If you’d like a worksheet to help, a free one is waiting for you inside Business, but Better.

22/06/2026

A lot of people won’t post on social media because they don’t think they have the right skills, the right equipment, or they’re not ‘ready’ yet. Often they’re excuses to avoid doing something that most people find scary. Which is fair enough, the online world is a bit of a dumpster fire at times.

And what if your mum sees it? Or your old school nemesis?

Time for some tough love, because social media may be a wasteland devoid of joy, but it’s also still one of the best tools to grow your business.

And good news! The more you do something, the better you get at it, and the more your confidence grows.

19/06/2026

How’s your little business going?
(Asked by people who’ve never built one.)

18/06/2026

Founders are expected to ‘listen to feedback’ and also ‘trust their gut’ simultaneously.

Which is confusing, because both are right… but not all the time.

I think good feedback usually comes from:

The people who are actually using what you’re creating.

With repeated patterns, not one random comment.

And a few smart people you trust, who have relevant expertise or experience to tell you the truth without being dramatic.

25/05/2026

Starting and running your own business isn’t all Lamborghinis and private jets. But it’s not all bad either!

Imagine a world without hearing the phrase ‘circle back’.
Worth it.

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Christchurch

Website

http://www.businessbutbetter.com/, https://www.facebook.com/groups/businessbutbetter

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