27/08/2026
๐๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐ฏ๐ฒ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฏ๐ ๐๐?
Yesterday we connected with forward-thinking business leaders at our workshop: "๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ถ๐ป ๐๐ต๐ฒ ๐๐ด๐ฒ ๐ผ๐ณ ๐๐: ๐ฃ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ผ ๐ช๐ถ๐ป ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ง๐ฟ๐๐๐ ๐ฎ๐ป๐ฑ ๐ง๐ผ๐ฝ ๐ง๐ถ๐ฒ๐ฟ ๐ง๐ฎ๐น๐ฒ๐ป๐".
Hosted at the NTUC Centre, this session was co-organised by SME Centre @ SMCCI, the Employment and Employability Institute (e2i), and SMMWU to address a critical shift in the digital landscape. Because businesses are increasingly being discovered through Generative Engine Optimisation (GEO), SMEs must optimise their presence for platforms like ChatGPT and Gemini.
Our speakers shared actionable strategies to help SMEs navigate this new frontier:
๐ ๐๐๐๐๐ฟ๐ฒ-๐ฃ๐ฟ๐ผ๐ผ๐ณ๐ถ๐ป๐ด ๐๐๐บ๐ฎ๐ป ๐๐ฎ๐ฝ๐ถ๐๐ฎ๐น: Shamsul Ilham, Senior Specialist at e2i, discussed the essential steps for building AI-ready talent by leveraging e2i initiatives to fund upskilling and job redesign
๐ฏ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ ๐ฉ๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ฎ๐ฝ: Nadhirah Nor Azhar, Senior Business Advisor at SME Centre @ SMCCI, broke down how GEO and digital sales tools can drive new customer leads and revenue growth
๐ ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐๐ถ๐๐ฒ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ: Terrence Ngu, Principal Consultant at Hashmeta, explored the use of live commerce sessions to provide the real-time conversations buyers need to build trust, while yielding a goldmine of reusable content for your pipeline
๐ค๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ง๐ฟ๐๐๐ & ๐ฅ๐ฒ๐ฝ๐๐๐ฎ๐๐ถ๐ผ๐ป: Sam Neo, Founder and CEO of Stories of Asia emphasised how a visible founder's authentic personal brand is a business's ultimate talent magnet and traction multiplier, especially in current times, with AI-generated content driving trust to an all-time low.
A huge thank you to our co-organisers, e2i and SMMWU, as well as our supporting partners, Hashmeta and Stories of Asia, for making this event a success. We also want to thank all the SME leaders who took the time to attend the event!
๐ฉ Don't miss out on our future workshops. ๐ฆ๐ถ๐ด๐ป ๐๐ฝ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฟ ๐บ๐ฎ๐ถ๐น๐ถ๐ป๐ด ๐น๐ถ๐๐ ๐ฎ๐: bit.ly/smec-smcci-mail