Heartland Enterprise Centre Singapore

Heartland Enterprise Centre Singapore Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Heartland Enterprise Centre Singapore, Business consultant, Blk 1 Joo Chiat Road #05-1017 Joo Chiat Complex, Singapore.

Heartland Enterprise Centre Singapore (HECS) is centre funded by Enterprise Singapore to drives the revitalization and digital transformation of local neighborhood businesses and town centers.

Heartland merchants, here's your chance to stand out. Get four professionally crafted social media posts for just $206.4...
08/09/2026

Heartland merchants, here's your chance to stand out. Get four professionally crafted social media posts for just $206.40 nett (after co-payment).

Boost your brand awareness, reach new customers, and build a strong online presence across Facebook, Instagram, and TikTok. "Exclusively for heartland merchants".

Chat with us on WhatsApp or call 8668 3120 to get started.

Learn more at www.hecs.com.sg

06/09/2026

Sprout@AMK Run 2 is now open for business! 🥳🎉

A fresh line-up of 10 local businesses has moved into Sprout@AMK. From reimagined biryani and heritage kueh to wellness spaces and handcrafted delights, this new line-up reflects the real spirit of our heartland. Each merchant brings their own story, their own spark ✨️, and a commitment to serving the community that backed them. This is what Heartland Enterprise is all about: creating space for local dreams to grow.

Today, we officially welcome these businesses to the neighbourhood, with Senior Minister of State Low Yen Ling and Senior Minister of State Sun Xueling joining us for the occasion.

At HECS, we are working closely with the business owners to support their business transformation and build stronger foundations for longer-term sustainability. 💪

Come curious, bring the family and discover something new in the heartlands! 💫💫

📍 Sprout@AMK
713A Ang Mo Kio Avenue 6
Singapore 561713

Follow .amk for the latest updates.

🌱 Big ideas, bold movesYesterday marked a major milestone for the Heartland Innovation & Transformation (HIT) Programme ...
01/09/2026

🌱 Big ideas, bold moves

Yesterday marked a major milestone for the Heartland Innovation & Transformation (HIT) Programme as our entrepreneurs gathered at Sprout@AMK for a high-energy mentorship fireside chat organised by Enterprise Singapore.

For the very first time, Sprout@AMK merchants met their mentors face-to-face! After an overview of how mentorship works within the HIT Programme, they broke out into group sessions to network and share their goals while mentors offered immediate advice and feedback.

Through the HIT Programme, these entrepreneurs aren't just getting expert advice, they have a dedicated space at Sprout@AMK to incubate, test, and refine their ideas directly in the heartlands.

✨ Exciting Updates! Gearing up for the upcoming launch weekend, Come and support them! ✨

Our Songs, Our Stories: A Community Singalong Of Xinyao And SG Music《回到老地方：新谣大合唱》The moment the music starts, every memo...
24/08/2026

Our Songs, Our Stories: A Community Singalong Of Xinyao And SG Music《回到老地方：新谣大合唱》

The moment the music starts, every memory comes flooding back. 💫 Last year, a thousand voices sang as one, and this September, 《回到老地方：新谣大合唱》is returning to Bras Basah Complex for two even bigger nights of nostalgic local music, community singalongs, and pure nostalgia! 🎶

🎤 "Back to the Old Haunt: A Xinyao Sing-Along"

📅 September 4 & 5
🕡 6:30 PM
📍 Bras Basah Complex
🎟️ Free Admission!

✨ 黎沸挥 × 巫奇 × 邓淑娴 × 插班生 × Yokez叶玉棂 × Marcus李俊纬 × 街头艺人「闲杂人等」王志文、张祚恩
🎙️ Plus: CAPITAL 958's full DJ lineup

From the stairwells to the central plaza, these familiar melodies will fill the air once more. This September promises an even more vibrant experience, with CAPITAL 958's full DJ lineup hosting both evenings and engaging audiences through a nostalgic journey of beloved Xinyao favourites.

Bring your friends, family, and passion for local music. Let’s sing our hearts out back to the good old days! ❤️✨

Our Songs, Our Stories: A Community Singalong Of Xinyao And SG Music《回到老地方：新谣大合唱》
Presented by HeritageSG, Bras Basah Complex Merchants' Association, and CAPITAL 958.

👀 Something curiously delightful is coming to your ‘hood.This September, a fresh line-up of local businesses is bringing...
20/08/2026

👀 Something curiously delightful is coming to your ‘hood.

This September, a fresh line-up of local businesses is bringing new flavours, unexpected finds and experiences for all ages to Sprout@AMK.

Think familiar favourites with surprising twists, imaginative creations, hands-on activities and plenty more worth discovering.

We won’t give everything away just yet. 😉

Sprout@AMK – Where everything is curiously delightful.

Follow Sprout@AMK on Instagram: https://www.instagram.com/sprout.amk

📍 713A Ang Mo Kio Ave 6
🗓️ Coming to you soon

18/08/2026

“新仪的商品如果摆放得当，不仅能带来更好的购物体验，更能吸引客源、增加人流，助力业务成长。” 🛍️✨

认识 246 童乐（246 Tong Ler）的店主林丽琴女士。随着业务的发展，她位于宏茂桥的儿童服装店开始变得有点臃肿与拥挤，顾客浏览起来也越来越不方便。

在新加坡邻里企业中心（HECS）商业顾问 Cynthia 的指导以及加强版视觉营销计划（EVM）的支持下，246 童乐完成了店面的彻底蜕变——安装了全新的展示架、更好的照明、全新的开放式配件展示区，并在收银台旁增设了数码展示屏。

翻新后的成果？店里感觉更加温馨、更有吸引力，不仅吸引了更多年轻家庭前来光顾，让顾客停留的时间更长，也让店家对展示自己的品牌和产品充满了信心！🌟

什么是加强版视觉营销计划？
加强版视觉营销计划（EVM Programme）旨在帮助有资格的邻里零售商通过以下方式改善实体店面并提升顾客体验：

- 更好的视觉营销
- 优化店面布局
- 升级展示架及设备
- 结合数码营销工具

资助与补贴：
符合条件的零售商最高可获得70%的资助支持：

标准项目： 合格项目成本最高可达 $20,000
大型项目： 合格项目成本最高可达 $60,000

如果您也是一位正在考虑为店铺换新面貌的邻里商家，不要再等了！

📞 请即刻联系我们： +65 8668 3120

💬 WhatsApp： wa.me/6586683120

我们的团队非常乐意为您提供更多信息，并指导您完成申请流程！

09/08/2026

Singapore at 61: Growing Together

On this special day, we celebrate 61 years of Singapore's spirit and resilience. We are proud to stand with our heartland merchants and businesses who build thriving communities every single day. Your dedication strengthens our neighbourhoods and our nation.

Here's to your continued success and growth. 生意兴隆！Happy National Day, Singapore.

新加坡61岁：携手成长

在这个特殊的日子，我们庆祝新加坡61年的精神和韧性。我们荣幸与我们的领里商家和企业并肩同行，你们每天都在建设繁荣的社区。你们的奉献精神加强了我们的邻里和国家。

祝你生意兴隆，事业蒸蒸日上。祝新加坡国庆快乐。

#2026年国庆 #新加坡同心同爱 #领里企业 #本地商业 #新加坡社区

05/08/2026

Before the transformation, here’s a look at Fragrance Bak Kwa at Blk 682 Hougang Ave 4 #01-326. Fragrance Bak Kwa

Through the Enhanced Visual Merchandising (EVM) initiative, we’re giving this familiar neighbourhood store a fresh new look, with a focus on making the space more inviting and the products easier to discover. 👀

But this is just the BEFORE...

So, what will it look like after the transformation? 🤔✨

You’ll have to wait for PART 2 to find out!

👀 Stay tuned. Trust us, you won’t want to miss the reveal!

04/08/2026

The Enhanced Visual Merchandising (EVM) Programme is designed to help eligible heartland retailers transform their businesses through better visual merchandising, store layouts, upgraded fixtures, and digital marketing.
Eligible retailers can receive up to 70% funding support on qualifying project costs, with funding available for:
Standard Projects: Up to $20,000 in qualifying project costs.
Larger-Scale Projects: Up to $60,000 in qualifying project costs.
The programme runs from May 2025 to 30 April 2027, making now a great time to invest in your shop's future.
A refreshed store doesn't just create a better shopping experience—it can attract more customers, increase footfall, and help grow your business.
📞 Contact us today at +65 8668 3120
💬 WhatsApp: wa.me/6586683120
Our team is happy to share more about the Enhanced Visual Merchandising Programme and guide you through the application process.

加强版视觉营销计划（Enhanced Visual Merchandising Programme，简称 EVM） 旨在协助符合资格的新加坡心邻零售商改善店铺形象，包括优化店铺布局、升级陈列设备，以及加强数码营销。
符合资格的商家可获得高达70%的资助，项目分为：
标准项目： 最高可获得 20,000 新元 的合格项目资助。
大型项目： 最高可获得 60,000 新元 的合格项目资助。
计划开放申请至 2027 年 4 月 30 日，现在正是提升店铺竞争力的好时机。
一个焕然一新的店铺，不仅能吸引更多顾客驻足，更能提升品牌形象，为业务带来长远增长。
📞 欢迎致电：+65 8668 3120
💬 WhatsApp：wa.me/6586683120
欢迎联系我们，了解更多 加强版视觉营销计划（EVM） 的详情，我们将协助您了解申请资格及申请流程。

29/07/2026

A fantastic briefing session with AMK CMA and Sprout@AMK merchants!

​Discussions centered on upcoming neighborhood initiatives and how local businesses can tap into the Heartland Enterprise Placemaking Grant to curate engaging community activities and boost footfall.

​A warm welcome to all new retail, service, and F&B tenants joining the Sprout@AMK family!

​Here's to creating a thriving, connected community together.
​📲 Follow the journey on Instagram: .amk .merchantsassn

​

Address

Blk 1 Joo Chiat Road #05-1017 Joo Chiat Complex
Singapore
420001

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6567413425

Website

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