KNM Virtual Solutions

08/27/2026

More than 58% of consumers are now using AI tools instead of traditional search to find products and services. That means if your content isn't structured for the way AI reads and references information, you're invisible to more than half the people looking for what you offer.

I touched on this in a recent carousel, but it deserved a full breakdown. In my recent blog post, I cover what GEO is, what influences whether AI finds your content, and practical steps you can take right now without needing a big budget or a technical team.

If your business isn't showing up in AI search results, you're already behind. More than 58% of consumers now use AI tools instead of traditional search for product and service recommendations, which means your content needs to work for AI, not just Google. This post breaks down what GEO (Generative...

08/03/2026

I recently made a post on LinkedIn saying I was celebrating eight years of leaving my full-time job to move abroad and start a business on my own terms. In the comments, someone asked a great question: "What have you learned, and what would you do differently if you started over?"

Here's what I said.

In 2018, I left my full-time job to move abroad and build a business on my own terms. A LinkedIn comment recently asked what I'd learned and what I'd do differently if I started over. It got me thinking more than expected. These are my answers.

08/01/2026

Social media has its place. But if it's the only tool in your marketing toolbox, you're leaving a lot of opportunity on the table. With the amount of content and "noise" online right now, more and more business owners are intentionally pulling back from it.

Here are nine other ways to market your virtual business beyond social media and get yourself out there.

The typical advice of "get out there and market yourself" doesn't quite work the same way when you're running a virtual business, especially if you're outside your hometown or far from your target audience. But while social media may feel like the only option, but it's not. Here are nine ways to mar...

07/24/2026

It's the wake-up call you didn't know you needed:

More than half of your potential clients may never find you through Google...and they're not even searching there anymore.

The way people find businesses, services, and recommendations has changed dramatically, and if your content isn't set up for the way AI tools read and reference information, you're missing a growing portion of the people who are actively looking for exactly what you offer.

This is called Generative Engine Optimization (GEO), and it starts with knowing your positioning, understanding your audience, and creating content that clearly demonstrates your expertise in your space.

Here's where to start: Search for what you do in ChatGPT or Google's AI Overview. Does your business come up? Does anyone in your industry? That's your baseline. And you can't improve what you don't measure.

Drop a comment or send me a DM if you want to talk about where your content currently stands.

07/13/2026

This past June marked 8 years since I made the decision to leave everything familiar behind and build my business from abroad.

No clients lined up. No ongoing income stream. Just savings, a marketing degree, a corporate background, and the belief that I could figure it out with a four-year-old in tow.

And while marketing is what I built my entire corporate career on, building it from scratch for myself...with no established brand and no built-in trust...was a completely different ballgame.

This month's issue of Real Marketing with KNM is for anyone in that same boat. Whether you're just getting started or trying to find your footing, it will cover marketing your business beyond social media, carrying your goals across the finish line, and ensuring your content tells the right story about you.

Not subscribed yet? Do it here: https://bit.ly/real-marketing-with-knm

06/26/2026

LinkedIn gets a bad reputation these days.

And while I understand why...I can't say I agree when people say that it's a waste of time.

I've been on the platform since 2006 and have seen it go through more changes than I can count.

But the opportunity for entrepreneurs and small business owners is still very much there. It just looks different from how it used to.

The key is to stop using it like every other platform. LinkedIn rewards intention, consistency, and genuine relationship-building more than any other social media platform.

Do you use LinkedIn as a part of your marketing strategy?

06/10/2026

Summer is almost here...and so is the urge to step back, slow down, and actually enjoy it. But as a business owner, that's easier said than done.

This week's issue of Real Marketing with KNM is all about finding that balance. Here's what will be inside:

📝 How to tell if you've crossed over from passion into performance (and what to do about it)
📝 5 ways to keep your business running without sacrificing your summer
📝 LinkedIn tips to keep your networking game strong all year long
📝 Fresh content ideas to keep your calendar full through the summer months, and
📝A limited seasonal offer if you're ready to hand off your social media and actually enjoy those longer days

👀 Not subscribed yet? Now is a great time to join and get it delivered straight to your inbox! http://eepurl.com/gZUrV9

06/03/2026

Something I don't see talked about enough in the business space...

We spend so much time making sure our marketing is working for our audience that we forget to ask whether it's still working for us. And when it stops feeling aligned, it stops feeling like anything at all.

That's when the passion starts to fade. And believe it or not, your followers can feel it in every piece of content you put out.

I dive into this topic a bit deeper in my latest blog post at https://www.knmvirtual.com/post/passion-vs-performance

If you've felt like you've lost the passion in your content and need help finding your way back, let's chat.

05/27/2026

Zeke may or may not have inspired my next newsletter topic, because I'm talking about SHEDDING...😅

I'm talking about shedding bad marketing habits, outdated beliefs, and practices that make running your business harder than it needs to be. Tomorrow's issue of Real Marketing with KNM will dive into:

📝 Whether blogs are still worth your time in the age of AI
📝How to market your business when budget isn't on your side
📝 How to know which side of marketing is best for your business, and
📝 Content dos and don'ts if you actually want to attract (and keep) your audience.

If you're not on the list yet, now is a great time to join: http://eepurl.com/gZUrV9

05/21/2026

Not all marketing is created equal.

If you hired someone to handle your "marketing" and haven't been getting the results you expected, it may be worth asking if the marketing you chose wasn't the right fit for your business and needs.

The most common mistake business owners make is thinking they only need one thing (ahem...social media) or that they need ALL the things. Usually, neither is the case. Marketing is made up of many moving parts, and each one serves a different purpose depending on where your business is and where you're trying to go.

Knowing which part you actually need? That's where the real results start.

If you're not sure which direction to go or even where to begin, let's chat. Drop a comment below or book a complimentary call here: https://www.knmvirtual.com/work-with-me