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Marketing General

Name: Marketing General
Address: 625 N. Washington Street, Suite 450, Alexandria, VA, 22314, US
Telephone: +17037391000

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Marketing General

MGI specializes in helping associations and relationship-based organizations grow. Let’s grow together!

As a trusted marketing partner, we drive growth through innovative strategies and proven solutions tailored to your unique needs.

08/27/2026

Growth doesn’t happen by accident.

Across the association community, organizations are finding new ways to deliver value, engage members, reach beyond their traditional audiences, and connect with the next generation of professionals.

Our 2026 Membership Marketing Benchmarking Report takes a closer look at what associations are doing to strengthen membership marketing and drive growth.

Explore the full report: https://ow.ly/SVhC50ZFGVu

08/19/2026

Is your association’s value proposition compelling enough?

MGI's 2026 Membership Marketing Benchmarking Report found that 51% of associations rated their value proposition as compelling or very compelling, down from 58% in 2024.

And for many, the challenge isn’t a lack of value. It’s communicating that value clearly to the people you want to reach.

The right message, delivered to the right audience, can make all the difference. As membership growth gets harder, taking a fresh look at how you communicate your value may be worth the investment.

Read the latest Membership Marketing Benchmarking Report to learn more: https://ow.ly/F56T50ZB7iY

08/14/2026

We’re excited to welcome Jennifer Rowell to the MGI team!

As part of the Up10 Solutions team joining MGI, Jennifer brings a unique mix of association experience, entrepreneurial spirit and a genuine passion for helping mission-driven organizations thrive.

Jennifer spent 10 years with the North Carolina Association of CPAs, where she eventually became Director of Member Engagement, before teaming up with Sonya to launch Up10 Solutions. Since then, she’s worked with associations and nonprofits on everything from marketing and business development to non-dues revenue and strategic growth.

Outside of work, Jennifer is happiest exploring a new city, finding a great restaurant or spending time with her three kids and new grandson, Oliver. She also loves yoga, hiking and the occasional crime documentary marathon.

A few fun facts: Jennifer grew up on a small farm in western North Carolina and spent her younger years competing in horse shows.

We’re so glad to have you here, Jennifer, and can’t wait to see all that’s ahead!

08/13/2026

Team MGI is looking forward to ASAE in just a few days!

Between sessions, come hang with us at Booth #1738. Whether you want to swap ideas or just take a breather, we’ve got you.

Plus, while you're there:
• Enter to win Ray-Ban Meta AI Glasses
• Recharge at our Association Care Station
• Pick up fresh ideas and practical resources

We’ll see you in Indianapolis!

08/12/2026

What keeps a member coming back?

It’s not just a great renewal campaign. It’s the experience they have with your association all year long.

The 2026 Membership Marketing Benchmarking Report found that associations that engage members early, often and meaningfully are more likely to renew, recruit through their members and grow. In other words, engagement isn’t just a nice-to-have. It’s part of the growth strategy.

Our latest MMBR breaks down the top ways associations are engaging their members, from personalized outreach and meaningful opportunities to connect to asking for real feedback and using it to improve the member experience.

Curious what the data says? Download the 2026 MMBR and take a look: https://ow.ly/iTNA50ZyCMU

08/11/2026

Please join us in giving a big MGI welcome to Sonya! 🎉

As the Up10 team joins the MGI family, we’re excited to welcome Sonya and bring even more association expertise, fresh ideas and strategic perspective to our team.

Sonya brings more than 20 years of experience in marketing, communications, association strategy and business development. She’s passionate about helping associations grow, whether that means membership, sponsorships, partnerships, business development or finding better ways to connect people to a mission.

Outside of work, Sonya loves spending time with her husband and two kids, Evan and Olivia, hanging out on the lake, '90s hip-hop, Will Ferrell movies and keeping up with her three dogs.

And one very important fun fact she likes to share: her name is pronounced “Sonya…like lasagna.”

We’re thrilled to have you here, Sonya, and excited for what’s ahead. Welcome to the MGI family!

08/07/2026

If growth feels harder lately, it’s not just you.

Only 38% of associations reported growth in 2026, down from 45% the year prior. At the same time, 30% reported declines, continuing an upward trend.

The data is pointing to a clear shift. Growth is no longer about momentum, it’s about how well recruitment, engagement, and renewal are working together as a system.

Learn more about what’s driving these shifts in our Membership Marketing Benchmarking Report: https://ow.ly/KfAh50ZxHs9

08/06/2026

ASAE is coming up, and we’ve been thinking about one question: Where is your association’s biggest growth opportunity?

Sometimes it’s more members. Sometimes it’s engagement, revenue, or brand.

Find us at Booth #1738 and let’s talk it through.

07/20/2026

Join us tomorrow at 12 PM EDT.

If membership growth has felt tougher lately, you’re not alone. Jana Darling, Adina Wasserman, PhD, and McKay Wright, PhD will walk through what they’re seeing across the industry and what it means for your strategy.

You’ll get real benchmarking data and practical takeaways you can actually use.

Hope to see you there: https://ow.ly/7GsO50ZqaPF

07/16/2026

We’re really excited about what Up10 brings to MGI, especially when it comes to sponsorship and partnership strategy.

This upcoming session on July 29 at 12 pm (EDT) shows that in action. It focuses on how AI can simplify sponsorship workflows, from discovery calls and proposal writing to sponsor follow-up and post-event communication, while still keeping relationships personal.

Amy Michalski (AIIM) will walk through real-world examples and share practical ideas you can start using right away.

Register now: https://ow.ly/bpLv50ZnYuJ

Address

625 N. Washington Street, Suite 450
Alexandria, VA
22314

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+17037391000

Website

http://www.marketinggeneral.com/

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