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Marketing General

Name: Marketing General
Address: 625 N. Washington Street, Suite 450, Alexandria, VA, 22314, US
Telephone: +17037391000

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MGI specializes in helping associations and relationship-based organizations grow. Let’s grow together!

As a trusted marketing partner, we drive growth through innovative strategies and proven solutions tailored to your unique needs.

10/15/2026

You know your association inside and out, but are you making it easy for sponsors, exhibitors, and advertisers to see its value?

Sometimes, what feels obvious to you isn't so clear to someone on the outside. Join Carrie McIntyre, founder of Navigate and an association sales expert with 30 years of industry experience, on November 12 to explore how these blind spots can impact your non-dues revenue and what you can do about them.

Register today: Webinar Registration - https://marketinggeneral.zoom.us/webinar/register/WN_ucF_kB4QTcWFlqIa6mfMIw #/registration

10/02/2026

Ever wonder what actually makes someone stop scrolling and click on an ad?

In the latest episode of 15 Minutes to Impact, MGI’s Rayna Finch breaks down how associations can build smarter, higher-converting digital campaigns without overcomplicating things.

Give it a quick listen here: https://www.marketinggeneral.com/knowledge-bank/podcasts

09/30/2026

Joanne Shaw has been with MGI since 2022, bringing her energy, expertise, and love for all things marketing (which makes sense...Mad Men is one of her all-time favorite shows!).

Outside of work, Joanne is busy being a mom to her almost 9-month-old daughter, fueling her days with coffee, and jamming out to Noah Kahan and Sam Barber. She’s currently planning a trip to Ireland and Scotland to explore historic sites and Game of Thrones filming locations!

We’re so glad to have Joanne on our team!

09/28/2026

Have some members gone quiet?

Not every disengaged member is lost. But it takes intention to bring them back into the fold.

Personalized outreach, event invitations, and feedback requests are among the ways associations are re-engaging members and strengthening retention.

Explore more insights in our 2026 Membership Marketing Benchmarking Report: https://ow.ly/Fq6j50ZFGVt

09/24/2026

Association leaders are sharing what they expect, prioritize, and see ahead for 2027. There's still time to add your voice!

Your input to MGI's Association Outlook Survey will help build a clearer picture of where the industry is headed and give association leaders valuable insights to compare their outlook with their peers.

Don't miss your chance! Take the survey by September 25: https://ow.ly/2NEF50ZLtRe

09/16/2026

💡 Your perspective could spark the next big idea for associations.

We want to hear what you’re seeing, planning, and thinking about as the association landscape continues to evolve.

Share your perspective in MGI’s Association Outlook Survey by September 25. Your insights will help shape a clearer picture of the ideas, opportunities, and challenges ahead.

Add your voice to the conversation: https://ow.ly/7pRc50ZLtRb

09/11/2026

What’s ahead for associations? We want to hear from you.

MGI is conducting our Association Outlook Survey to better understand the issues, opportunities, and priorities shaping the association community today.

Your perspective helps us build a clearer picture of where the industry is headed, and we’ll share the findings with the association community in a free digital report.

⏱️ Have 10 minutes? Take the survey and add your voice to the conversation: https://ow.ly/ErfL50ZLsUT

09/09/2026

Sometimes the best thing you can do for your membership marketing is pause and take a fresh look.

What’s working? What’s adding unnecessary complexity? Where are members getting stuck? And are your efforts still aligned with your goals?

Kelsey McKinney, Account Director, explores these questions and more in her latest article, The Power of Membership Marketing Audits.

Take a closer look and find out what your marketing program might be missing: https://ow.ly/Svnu50ZL2JF

08/27/2026

Growth doesn’t happen by accident.

Across the association community, organizations are finding new ways to deliver value, engage members, reach beyond their traditional audiences, and connect with the next generation of professionals.

Our 2026 Membership Marketing Benchmarking Report takes a closer look at what associations are doing to strengthen membership marketing and drive growth.

Explore the full report: https://ow.ly/SVhC50ZFGVu

08/19/2026

Is your association’s value proposition compelling enough?

MGI's 2026 Membership Marketing Benchmarking Report found that 51% of associations rated their value proposition as compelling or very compelling, down from 58% in 2024.

And for many, the challenge isn’t a lack of value. It’s communicating that value clearly to the people you want to reach.

The right message, delivered to the right audience, can make all the difference. As membership growth gets harder, taking a fresh look at how you communicate your value may be worth the investment.

Read the latest Membership Marketing Benchmarking Report to learn more: https://ow.ly/F56T50ZB7iY

Address

625 N. Washington Street, Suite 450
Alexandria, VA
22314

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+17037391000

Website

http://www.marketinggeneral.com/

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