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iVET360

Name: iVET360
Address: 222 NW 5th Avenue Ste 4, Portland, OR, 97209, US
Telephone: +15037656360

We are iVET360, a tech-enabled professional services provider. We build, test and deploy operational iVET360 - Innovative Practice Solutions

05/29/2026

Still using old MSDS binders? ⚠️ That's an OSHA compliance gap.

In 2012, OSHA updated its Hazard Communication Standard to align with the Global Harmonized System (GHS). The old Material Safety Data Sheet format was replaced with the standardized 16-section Safety Data Sheet — and every practice was required to be fully compliant by 2015.

That means:
❌ Old MSDS binders don't meet the current standard
❌ SDSs in outdated formats aren't compliant
❌ Staff trained on the old system may not know how to navigate the new one

If your binders haven't been fully updated — or if your team couldn't tell you where the SDS binder is right now — it's time for an audit.

We put together a complete guide to SDS compliance for veterinary practices, including a breakdown of all 16 sections and the 7 most common compliance gaps we see in vet hospitals.

https://ivet360.com/osha-safety-data-sheets-veterinary-practices/

Questions about getting your OSHA program in order? 📞 503-765-6030

Safety Data Sheets are an OSHA requirement every veterinary practice must meet. Learn what SDSs are, what all 16 sections cover, common compliance gaps, and how iVET360 can help.

05/28/2026

🎯 The "post and pray" approach to recruiting is outdated—and it's limiting your talent pool. Active recruiting means reaching out to qualified professionals who aren't actively job hunting but would consider the right opportunity if it came along. It builds a pipeline of talent, gives you access to employed candidates open to better options, and provides a competitive edge over practices that only post ads and wait.

The best candidates aren't always looking. We’ll show you how to find them.

🔗 Learn how to level up your recruiting strategy here: https://staffing.vet/veterinary-recruiting-tools/qualified-candidate-sourcing/

The traditional "post and pray" approach to veterinary recruiting is not only outdated, it severely limits your talent pool.

05/27/2026

We’re not just marketing experts. We specialize in helping veterinary hospitals understand where every dollar goes.

See how call, form, and PIMS data work together to show true ROI.

👉 https://ivet360.com/why-google-ads-conversions-dont-equal-roi-for-veterinary-hospitals/

Clicks and calls aren’t clients. Discover how iVET360 tracks veterinary Google Ads from dollar spent to dollar made with true marketing attribution.

05/23/2026

Industry average revenue growth in 2025: 2.6% 📊

iVET360 analytics clients: 6.7%

Practices under $2.5M using iVET360 analytics: 8.6%

In a year where transactions fell 4.7% nationally — that gap is significant. And it didn't happen by accident.

Data doesn't create growth. But it makes growth a lot easier to find. 💡

If you're making decisions without clear, real-time data on your key performance indicators — you're navigating in the dark.

The 2026 Veterinary Industry Benchmark Report is free.
See where your practice stands. 🔗 https://ivet360.com/vibr/

The 2026 Veterinary Industry Benchmark Report brings together the operational & financial data of hundreds of veterinary hospitals with expert analysis.

05/21/2026

SEO, GEO, and AEO. Three disciplines. One shared foundation. 📐

We've been getting a lot of questions about how AI search changes veterinary marketing strategy — so we put together a comprehensive guide.

Here's the core insight:
The best thing you can do for your SEO is also the best thing you can do for your GEO and AEO.

The shared foundation that serves all three:
1️⃣ Write comprehensively for humans — not algorithms
2️⃣ Structure your content with clear headings and logical organization
3️⃣ Build a site architecture that's easy to navigate and crawl
4️⃣ Earn strong brand recognition and authority across every channel

Practices that invest here aren't playing three separate games. They're building one asset that compounds across every search channel — traditional and AI-driven.

The guide goes deep on each discipline, what makes them distinct, and a practical roadmap for where to start.

Full article here 👇
https://ivet360.com/seo-vs-geo-vs-aeo-what-veterinary-practice-owners-need-to-know/

SEO, GEO, and AEO explained for veterinary practice owners. Learn what each discipline means, where they overlap, and how iVET360 builds the shared foundation that drives visibility across all three.

05/19/2026

Hot take: a beautiful veterinary website that doesn't rank is just an expensive brochure. 💻

Local marketing agencies produce genuinely impressive visual work. We're not disputing that. Great design matters for brand impression and it's totally okay if you prefer the look of a local agency's portfolio.

What you can't see in that portfolio:
❌ Whether they've implemented veterinary-specific schema markup
❌ Whether the site architecture matches how pet owners actually search
❌ Whether the Google Business Profile is properly integrated
❌ Whether the content will perform in traditional search AND AI-driven discovery
❌ Whether there's any system to prove which marketing efforts are actually driving new clients

That's the backend. That's where veterinary marketing is won or lost.

The full breakdown is in our latest article — including the questions every practice owner should ask before hiring any marketing agency.

https://ivet360.com/why-going-local-veterinary-marketing-provider-mistake/

Supporting local businesses is admirable — but when it comes to veterinary marketing, local doesn't always mean qualified. Here's what practice owners need to know before they hire.

05/17/2026

📊 What should you actually be paying your team? Our free Wage Calculator gives you location-specific salary data for essential veterinary positions so that you can stay competitive, make informed compensation decisions, and ensure you’re keeping talented staff on your team.

No more guessing. No more wondering if you're falling behind the market. Just real data to help you build competitive packages that attract and retain top talent.

Free. Fast. Built specifically for veterinary practices.

🔗 Learn how your wages add up here:
https://staffing.vet/veterinary-recruiting-tools/competitive-wages-benefits/free-wage-calculator/

Compare your veterinary team's wages to district, state, and national averages. iVET360's free tool uses BLS data to show if you're paying competitively.

05/15/2026

📉 New client counts dropped 10.1% in 2025.

In a shrinking acquisition market, visibility isn't a nice-to-have — it's the whole game. Our new report benchmarks Google Ads adoption across 29,000+ veterinary hospitals so you know exactly where you stand.

👉 https://ivet360.com/veterinary-ads/

iVET360, the leading marketing, analytics, and bookkeeping partner for veterinary practices, has released The Veterinary Ads Report.

05/13/2026

A quick SEO gut-check for veterinary practice owners 🩺

☐ Is your Google Business Profile fully filled out — services, photos, hours, description?

☐ Does your name, address, and phone number match exactly across Google, Yelp, and Facebook?

☐ Have you asked a client for a review in the last 30 days? ⭐

☐ Does your website load in under 3 seconds on a phone? 📱

☐ Do you have a separate page for each major service you offer?

If you checked all five — great. You're ahead of most practices. 🏆

If not, those gaps are exactly where your competitors are winning new clients that should be yours. 😬

We put together a complete guide to veterinary SEO that walks through every one of these areas in detail, with a practical action plan at the end.

It's free. It's specific to veterinary practices. And it'll take about 15 minutes to read. ⏱️

🔗 https://ivet360.com/complete-guide-to-seo-for-veterinary-clinics/

A veterinary-specific strategic resource for Practice Owners & Managers wanting to truly understand Veterinary SEO.

05/11/2026

📞 Your front desk is no longer an entry-level role.

🐶 The 2026 Veterinary Payroll Report shows reception wages rising, turnover staying high, and call conversion rates falling.

Pay alone is not the fix. Training, structure, and support are.

👇 Download the report to see the data.
👉 https://ivet360.com/vpr/

Our comprehensive report dives into wage impact and payroll at veterinary hospitals across the US.

Address

222 NW 5th Avenue Ste 4
Portland, OR
97209

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+15037656360

Website

https://ivet360.com/

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