Rootwell Consulting Group

Name: Rootwell Consulting Group
Address: 12600 Deerfield Pkwy, Ste 100, Alpharetta, GA, 30004, US
Telephone: +18002873396

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Rootwell Consulting Group

At Rootwell Consulting Group (formerly Gaidge 360 Consulting), we believe strong practices grow from strong foundations.

At Rootwell Consulting Group (formerly Gaidge 360 Consulting), we help orthodontic practices grow with clarity and confidence by transforming data into meaningful strategies through experience, insight, and partnership. Our team of trusted orthodontic consultants blends data-driven insight with real-world experience to help practices turn information into meaningful action. We partner closely with

each practice we serve, taking time to understand your unique goals, challenges, and vision for the future. With a diverse group of seasoned consultants and a shared passion for orthodontic success, Rootwell provides thoughtful guidance that supports both growth and long-term stability. With Rootwell Consulting Group by your side, complex challenges become clear paths forward. Together, we build strategies that empower your team, strengthen your operations, and position your practice for continued success in an ever-changing orthodontic landscape. Reach out today to discover how Rootwell can help your practice thrive.

08/04/2026

Some of our favorite days are the ones that bring us back to where it all started, working alongside teams in the practice.

Whether we’re working chairside, coaching team members, or helping create a better patient experience, there’s nothing quite like being in the office and seeing strategy come to life.

We’re fortunate to have consultants who can step in and provide meaningful support in every area of the practice 🤍

07/21/2026

𝟮𝟬𝟮𝟲 𝗠𝗶𝗱-𝗬𝗲𝗮𝗿 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿
Every consultation is an opportunity to help a patient feel confident about moving forward with treatment.

Your 𝗖𝗮𝘀𝗲 𝗔𝗰𝗰𝗲𝗽𝘁𝗮𝗻𝗰𝗲 𝗥𝗮𝘁𝗲 measures the percentage of patients who begin treatment after treatment is recommended. More than a growth metric, it's a reflection of how effectively your practice builds trust, communicates the value of treatment, and guides patients through the decision-making process.

A healthy goal is to maintain a case acceptance rate of 80% or higher, measured on a rolling 90-day period.

If your case acceptance rate falls below that benchmark, it may be time to evaluate your consultation process. Investing in coaching for your treatment coordinator is often one of the greatest opportunities to improve case acceptance. When your team is equipped to communicate the value of treatment, confidently guide patients through the decision-making process, and consistently follow up with undecided patients, more people feel confident saying yes to treatment.

At Rootwell Consulting Group, we help orthodontists identify the metrics that matter most and implement systems that improve the patient experience, strengthen operations, and support sustainable practice growth.

If you're not sure where your practice stands, we'd love to help: https://rootwellconsulting.com/midyear-review/

Let's finish 2026 with 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 and step into 2027 with 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺.

07/20/2026

𝟮𝟬𝟮𝟲 𝗠𝗶𝗱-𝗬𝗲𝗮𝗿 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿

Your practice works hard to deliver exceptional care. Your financial systems should work just as hard to protect the revenue you earn.

𝗗𝗲𝗹𝗶𝗻𝗾𝘂𝗲𝗻𝘁 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 measures the percentage of patient balances your practice considers past due based on your financial policy. While a small number of overdue accounts is expected, a growing percentage can impact cash flow, increase administrative workload, and delay the resources needed to reinvest in your practice.

A healthy goal is to keep delinquent accounts 𝗯𝗲𝗹𝗼𝘄 𝟯% of your total accounts receivable.

If your percentage is higher, it may be time to evaluate your accounts receivable process.

Strong financial systems rely on consistent payment policies, timely follow-up, and clear communication with patients. Together, these create more predictable cash flow while reducing overdue balances and easing the burden on your team.

At Rootwell Consulting Group, we help orthodontic practices identify the metrics that matter most and implement practical systems that strengthen operations and improve financial performance.

If you're not sure where your practice stands, we'd love to help. Book a complimentary Strategy Session to review your practice performance, identify opportunities for improvement, and provide actionable next steps to help you finish the year strong: https://rootwellconsulting.com/midyear-review/

Let's finish 2026 with 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 and step into 2027 with 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺.

07/15/2026

𝟮𝟬𝟮𝟲 𝗠𝗶𝗱-𝗬𝗲𝗮𝗿 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿

Today's treatment starts often begin months, or even years, before braces are placed.

Your 𝗦𝘁𝗮𝗿𝘁𝘀 𝗳𝗿𝗼𝗺 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 percentage measures how effectively your practice nurtures patients who aren't ready for treatment today but will be in the future.

A healthy observation program isn't just about monitoring growth and development. It's about 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗿𝗲𝘁𝘂𝗿𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁.

A strong benchmark is for 𝟮𝟱–𝟯𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘀 𝗲𝗮𝗰𝗵 𝘆𝗲𝗮𝗿 to come from your observation program.

If that percentage is lower than expected, it may be time to evaluate your recall process, patient communication, scheduling consistency, and overall observation strategy.

At Rootwell Consulting Group, we help orthodontic practices identify the metrics that matter most and develop systems that support sustainable, long-term growth.

If you're not sure where your practice stands, we'd love to help.

This month, we're offering a complimentary 45-minute Practice Strategy Session to review your practice performance, identify opportunities for improvement, and provide actionable next steps to help you finish the year strong.

Let's finish 2026 with intention and step into 2027 with momentum. Reserve your strategy session here: https://rootwellconsulting.com/midyear-review/

07/14/2026

Last week, Stacey was in San Angelo, Texas, working alongside the incredible team at Yellow Monkey Dental to help prepare their new pediatric dentistry and orthodontic practice for its grand opening this August.

From operational planning and team coaching to patient experience and practice readiness, the weeks leading up to an opening are all about making sure every detail is in place for a successful launch.

We're excited to see this beautiful new practice open its doors and can't wait to watch the Yellow Monkey Dental team serve families throughout the San Angelo community.

Congratulations to Dr. Hinckley and the entire team. Thank you for trusting us to be part of this exciting milestone!

07/12/2026

𝟮𝟬𝟮𝟲 𝗠𝗶𝗱-𝗬𝗲𝗮𝗿 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿

Sometimes improving profitability isn't about producing more. It's about keeping more of what you already earn.

Your 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝗙𝗲𝗲 𝗣𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 is a metric many practices never review, yet it can quietly increase overhead year after year.

If you're paying 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟯% in processing fees, it may be time to take a closer look at your agreement. Many practices continue paying outdated rates simply because they've never been reviewed or renegotiated.

A small reduction in processing fees can add up over thousands of patient transactions, helping you protect more of your revenue without changing your production.

At Rootwell Consulting Group, we help orthodontic practices identify hidden opportunities to improve financial performance. From reviewing your current payment processing structure to negotiating more competitive rates and supporting implementation, our goal is simple: help you protect more of what your practice earns.

If you're not sure whether you're paying more than you should, we'd be happy to help.

This month, we're offering a complimentary 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 to identify opportunities to optimize operations, reduce unnecessary overhead, and strengthen your financial performance.

𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗶𝘀𝗵 𝟮𝟬𝟮𝟲 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝟮𝟬𝟮𝟳 𝘄𝗶𝘁𝗵 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺.
Reserve your complimentary session here: https://rootwellconsulting.com/midyear-review/

07/09/2026

Meet Emili Duvall, Orthodontic Consultant and Operations & Systems Implementation Coach.

Behind every high-performing orthodontic practice is a team supported by clear systems, consistent workflows, and strong operational leadership.

With more than 25 years of orthodontic experience, Emili has helped practices build the structure needed to grow confidently.

Her background spans clinical care, treatment coordination, operations, and executive leadership, giving her a comprehensive understanding of how successful orthodontic practices function across every stage of growth.

Emili specializes in helping orthodontic practices:

• Standardize operations across multiple locations
• Optimize schedules for production, patient flow, and capacity
• Improve communication and team accountability
• Implement scalable systems that support long-term orthodontic practice growth
• Create operational consistency that improves both the team experience and the patient experience

Strong systems don't just make practices more efficient. They create the foundation for better leadership, healthier teams, and sustainable growth.

If your orthodontic practice is ready to improve operations, strengthen workflows, or create systems that scale, we'd love to help.

Interested in working with Emili? Visit RootwellConsulting.com to start the conversation.

07/07/2026

𝟮𝟬𝟮𝟲 𝗠𝗶𝗱-𝗬𝗲𝗮𝗿 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿
Not all appointments are productive appointments.

Your 𝗘𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆 𝗩𝗶𝘀𝗶𝘁 𝗥𝗮𝘁𝗲 is a valuable indicator of your practice's clinical efficiency. It measures the percentage of completed appointments that are unscheduled emergency visits.

If that number is higher than expected, it may be signaling opportunities to strengthen clinical protocols, improve patient education, refine bonding techniques, or invest in additional team training.

𝗔 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗶𝘀 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱% of total completed appointments.

Every emergency visit impacts your schedule, reduces clinical capacity, and takes time away from planned patient care. The goal isn't simply to manage emergencies. It's to build systems that prevent them.

If you're not sure where your practice stands, we'd love to help.

This month, we're offering a complimentary 45-minute Practice Strategy Session to review how your year is progressing, identify your greatest opportunities for improvement, and provide actionable next steps to help your practice finish the year strong.

𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗶𝘀𝗵 𝟮𝟬𝟮𝟲 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝘀𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝟮𝟬𝟮𝟳 𝘄𝗶𝘁𝗵 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺.
Reserve your complimentary session here:
https://rootwellconsulting.com/midyear-review/

07/05/2026

𝟮𝟬𝟮𝟲 𝗠𝗶𝗱-𝗬𝗲𝗮𝗿 𝗖𝗵𝗲𝗰𝗸-𝗜𝗻: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿

Every phone call is an opportunity.

Your 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗘𝘅𝗮𝗺 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 is an often overlooked metric for orthodontic practice growth. It measures how effectively your practice converts new patient calls into scheduled consultations.

If that number is lower than expected, the problem may not be your marketing. It could be your phone process, team scripting, appointment availability, or the first impression callers receive.

𝗔 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗶𝘀 𝟴𝟱% 𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿, with many top-performing orthodontic practices achieving 90%+.

One of the biggest opportunities to improve practice performance isn't always generating more leads. It's converting more of the leads you already have.

At Rootwell Consulting Group, we help orthodontists identify the metrics that matter most and build practical strategies that improve operations, patient experience, and long-term growth.

If you're not sure where your practice stands, we'd love to help.

This month, we're offering a complimentary 45-minute Practice Strategy Session to review how your year is progressing, identify your greatest opportunities for improvement, and provide actionable next steps to help your practice finish the year strong.

𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗶𝘀𝗵 𝟮𝟬𝟮𝟲 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝘀𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝟮𝟬𝟮𝟳 𝘄𝗶𝘁𝗵 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺.
Reserve your complimentary session here: https://rootwellconsulting.com/midyear-review/

07/03/2026

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗮𝘀 𝗼𝗳 𝘁𝗼𝗱𝗮𝘆 𝗮𝘁 𝟭𝟮:𝟬𝟬 𝗽.𝗺., 𝘄𝗲'𝗿𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗵𝗮𝗹𝗳𝘄𝗮𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝟮𝟬𝟮𝟲?

Half the year is behind us, and half is still ahead.

Now is the perfect time to pause and ask yourself one simple question: 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘁𝗼𝗱𝗮𝘆 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗯𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿?

The most successful practices don't try to change everything at once. They identify the highest-impact opportunities, create a plan, and execute it consistently.

Throughout the month of July, we're offering a complimentary 45-minute Practice Strategy Session. Together, we'll review how your year is progressing, identify your greatest opportunities for improvement, and provide actionable next steps to help your practice finish the year strong.

Let's finish the year with intention and step into 2027 with momentum. Reserve your complimentary session here: https://rootwellconsulting.com/midyear-review/

Address

12600 Deerfield Pkwy, Ste 100
Alpharetta, GA
30004

Telephone

+18002873396

Website

https://www.rootwellconsulting.com/

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