08/25/2026
Holiday season is landing at about the same time as it did last year, but...
The economy shoppers are walking into is feeling pretty different.
Consumer spending feels tighter, confidence shakier, and deal-hunting more aggressive than ever.
“The same playbook we ran last year” was never really a safe bet, but even more so now.
When it comes to demand and promotional planning nobody — not us, not algorithms, or analytics pros — can predict peak season with perfect accuracy. (If anyone tells you they can, run the other way.)
What we can promise is this: brands that build their demand plans and promo strategy around this economic moment, instead of copy-pasting last year’s calendar, are the ones who protect margins, customer satisfaction, and their sanity through Q4.
It’s going to take more than your software, spreadsheets or AI suggestions to do it.
It’s going to take a team who’s actually been in the trenches for it.
People who’ve planned through recessions, boom years, supply chain chaos, and everything in between — and know how to translate that experience into a plan built for this economy.
That kind of experience is what turns “we hope this works” into “we planned for this.”
Get your inventory in prime position for whatever peak season brings. Our team of experts can help.
Book a free discovery call.
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