10/08/2026
B2B buyers now expect the same order visibility and self-service B2C shoppers have had for years. Accurate inventory, real-time tracking, and no need to call and ask are table stakes.
Here's the twist for retail teams: If that's the new bar for B2B, it was already the bar for you. Your customers have been expecting this all along, and the OMS behind the scenes, not the storefront, makes it possible.
In this clip from The B2B eCommerce Show with Justin King, Dylan Telford of Aries Solutions and Rutvee Shah of KIBO dig into where that expectation collides with legacy systems.
🎥 Read the full article: https://b2bea.org/resources/dylan-telford-and-rutvee-shah-on-why-b2b-distributors-are-moving-order-managemen