Influence People, LLC

06/17/2026

📖 In my LinkedIn newsletter last Friday, I wrote about the Silent Nudges We Rarely Notice but Often Feel.

👓 The post focused on how our subconscious mind influences many of our decisions, even when we’re unaware of it. Not long after writing it, a perfect example came to mind.

🥊 I was working out in my basement gym. I’ve always been a boxing fan, and hanging on the wall is a poster from the Buster Douglas-Mike Tyson fight, one of the biggest upsets in sports history.

😳 As I looked at the poster, someone unexpectedly came to mind.

🤔 The poster has been in my basement for more than a decade, and I can’t recall a single time it ever made me think of this person. At first, I wondered why he popped into my head. Then I remembered that I watched the fight at his house, February 11, 1990. Maybe that was it, but if so, why now?

💡 A few days later, the answer came to me...

In my LinkedIn newsletter last Friday, I wrote about the Silent Nudges We Rarely Notice but Often Feel. The post focused on how our subconscious mind influences many of our decisions, even when we’re unaware of it. Not long after writing it, a perfect example came to mind. I was working out in my ...

06/16/2026

📖 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗮𝗯𝗼𝘂𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮 𝗯𝗼𝗼𝗸?

Leveraging AI when writing can...
✅ Speed up the writing process,
✅ Act as a line editor in real time,
✅ Work with you as a developmental editor would, and
✅ Can help the creative process by asking questions and giving advice.

🎙️ In this short clip I talked with Roy Coughlan PMP DTM about how I used ChatGPT to enhance my writing and get 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙙 𝙛𝙧𝙤𝙢 𝘼𝙗𝙤𝙫𝙚: 𝙒𝙝𝙚𝙧𝙚 𝙁𝙖𝙞𝙩𝙝 𝙖𝙣𝙙 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚 𝙈𝙚𝙚𝙩 to market much faster.

P.S. If you want a great book coach to help make your book idea a reality, connect with Barbara Grassey

06/11/2026

𝗧𝗿𝘂𝗲 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀𝗻'𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗼𝘄𝗲𝗿 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻...
💪 it's about living it in such a way that people know you believe what you say and follow because of that.

🙏 This is why so many people throughout history who had no formal position or authority - Jesus, Dr. Martin Luther King, Gandhi, and others - changed the world.

📽️ This is a short clip where I discussed this with Jeff Myers on the Summit Ministries Podcast.

Jesus command authority because what he said and did aligned with t...

06/10/2026

𝗪𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗦𝘁𝗼𝗽 𝗮𝘁 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝗲? 𝗔 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝘀𝘀𝗼𝗻 𝗶𝗻 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆

💪 Salespeople often ask me, “What’s the most powerful principle of influence when it comes to sales?”

🎯 While every sales situation is different, I believe the principle of consistency is often the most powerful influence principle in the sales process.

😳 Why? Because the best salespeople talk less and use good questions to engage Dr. Robert Cialdini's principle of consistency more.

✅ Click below to find out more about this powerful principle of influence.

Salespeople often ask me, “What’s the most powerful principle of influence when it comes to sales?” While every sales situation is different, I believe the principle of consistency is often the most powerful influence principle in the sales process. Why? Because the best salespeople talk less....

06/09/2026

🤫 𝗗𝗼𝗲𝘀 𝗚𝗼𝗱 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀? 𝗗𝗼𝗲𝘀 𝗛𝗲 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝘆𝗲𝗿𝘀?

🙏 In my new book, 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙙 𝙛𝙧𝙤𝙢 𝘼𝙗𝙤𝙫𝙚: 𝙒𝙝𝙚𝙧𝙚 𝙁𝙖𝙞𝙩𝙝 𝙖𝙣𝙙 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚 𝙈𝙚𝙚𝙩, John Andrews, the main character, wonders if God really answers specific prayers and questions whether or not He speaks to us directly.

⁉️ Maybe you've wondered that.

😊 I know He does because I've experienced both many times throughout my life.

📽️ I hope you'll watch this clip from 𝗧𝗵𝗲 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗗𝘂𝗱𝗲𝘀 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 where I share with Craig Pretzinger and Jason Feltman a couple of times where God clearly spoke to me and answered prayers.

The story of Brian shows that God’s timing is always perfect, you j...

06/05/2026

𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗶𝘇𝗲.

👶 If you've raised kids you know this is true because so often they bring up things parents say... much to the dismay of mom or dad.

🔥 At work, an innocent comment can ignite the rumor mill so we would do well to heed the Apostle Paul's words, "Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen." (Eph 4:29)

😊 If you want to positively influence people, try giving Paul's approach a shot today.

06/04/2026

𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁: 𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗝𝗲𝘀𝘂𝘀’ 𝗣𝗮𝗿𝗮𝗯𝗹𝗲𝘀

🤔 Most people familiar with Dr. Robert Cialdini’s work know the seven principles of influence. But there’s another psychological concept that deserves attention because it’s always at work in our thinking. It’s called contrast.

📊 Simply put, people understand things by comparing them to something else.
When someone says a person is tall, what do they mean? Tall compared to whom?

🏋‍♂️ The same is true for weight, distance, speed, price, success, and countless other aspects of life. We rarely evaluate things in isolation. We evaluate them in comparison to something else. That’s how the human mind works.

🎙️ This idea was top of mind recently as I listened to one of my favorite podcasts, The Dallas Willard Podcast. During the discussion, Dallas Willard made an observation that caught my attention, “Contrast is the way the mind works. When Jesus came to teach, he taught by contrast because it suited the human mind.”

✅ Click below to read more in this week's post.

Most people familiar with Dr. Robert Cialdini’s work know the seven principles of influence. But there’s another psychological concept that deserves attention because it’s always at work in our thinking. It’s called contrast. Simply put, people understand things by comparing them to somethin...

06/03/2026

❤️ Influencing Hearts

🤔 Sometimes we aren't focused on changing how someone thinks or feels, we just want to see a behavior change. However...

🧠 ...if we can influence how someone thinks or feels, at the heart level, that might impact their self-identity.

☀️ This is where Lasting change (The "L" in PEOPLE) can take place.

❓And why is that so important?

🪞 When lasting change happens, quite often you don't need to continue to influence the other person because they naturally start living in alignment with how they see themselves.

🎙️ For more, check out the short clip from my time with Tim Houlihan and Kurt Nelson, PhD on the Behavioral Grooves Podcast

Influencing hearts, not just minds.

05/28/2026

😯 We all intuitively know about scarcity because we naturally want what we think we can't have or what might be going away.

❤️ Maybe you saw it when dating. You broke up with someone but as soon as you found out they were dating someone else, you started to want them again.

🎁 Perhaps you were at the store considering a purchase. A salesperson informs you what you're looking at is the last one. Something inside you suddenly wants that thing even more.

🚗 One last example... you rush somewhere (store, movie, sporting event) to get in before the doors close.

⁉️ If you want to be more persuasive, the BIG question is ➡️ Do you know how to leverage scarcity?

🐠 Tom Sawyer did... and enjoyed a day fishing because of it.

05/27/2026

🤔 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗱𝗱𝘀?
𝗛𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝟭 𝗶𝗻 𝟴𝟬𝟬! 😳

Check out the clip from the Insurnace Dudes Podcast with Craig Pretzinger and Jason Feltman to find out what 1 in 800 is all about.

You'll also gain insight on:
➡️ Connecting with others
➡️ Authenticity's role in influence
➡️ Ways to boost your giving

They also give a shout out to David R. Carothers, CIC, CRM, CWCA for his giving through unique swag.

To win your sales or client, you need to step a little extra by locking your meaningful gesture with them. Some little surprises, names, happy notes - all th...