Own Your Mark

Name: Own Your Mark
Address: Sydney, NSW, AU
Telephone: +61450770366

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Own Your Mark

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Helping small to medium business owners to scale up or start up the businesses they are passionate a

01/11/2026

Tuesday, 3:40pm. You’re on the phone telling a client that buying a new ute in June won’t magically wipe out their tax bill.

You’ve given that explanation about two hundred times and could do it half asleep. Or seven Great Northerns in.

Meanwhile, a factory owner in Marrickville is sitting in her car after close, typing “can I claim my ute on tax” into Google. She gets a Reddit thread from 2019 and an article written for someone in Texas.

Your answer would have saved her an hour of scrolling and probably a dodgy decision. She’ll never hear it, because it lives in your head and in a call note nobody will read again.

I’ve spent 20+ years as a Chartered Accountant, so I’ve heard professionals in countless roles dish out great answers to one person at a time, before letting them vanish the moment they hang up.

It took me far too long to realise every one of those answers was a post they allowed to evaporate.

So here’s the homework. Next time you hear yourself explaining something for the tenth time, write it down exactly the way you said it on the phone. That’s your next post, and it’s already better than whatever someone will Google in the car park.

What’s the question you’re sick of answering? DM it to me and I’ll tell you how I’d turn it into a post.

09/10/2026

Growing up I had a friend who liked to claim they discovered indie bands before everyone else did. The sleeper bands that ended up being big, because they were under-recognised but great.

You’re like that indie band right now. A best kept-secret in your industry.

And that’s the most expensive compliment in business I can give you...

There are industry colleagues out there that will refer clients to you, but you’re suffering from a sub-par online presence when people look you up. That’s what keeping you underground instead of mainstream.

Over my journey as a CA I’ve seen so many professionals who feel stuck in this situation. They’re genuinely great at what they do, but struggle to get recognition.

Now I write content (and produce video) for brokers, accountants, financial advisors, real estate professionals and a range of other experts. Using one 90-minute chat, I turn what’s in their head into posts in their own voice... that hit their ideal clients where they feel it.

Suddenly, the referrals they get sent land with someone who looks worth calling.

If most of your work comes through word of mouth, you’ll benefit from a chat.

24/09/2026

They probably support you. Or they don't care about you at all.

Frankly, it really doesn't matter either way.

Overthinking can get the better of you.

I was with a client recently who'd stalled on their LinkedIn videos over one question: what will the people from my old job think?

They'd pictured former colleagues watching each clip and picking apart how they sounded and what they said. That worry was enough to stop them posting at all.

The way I see it, most of your old colleagues are probably behind you. They watched you back yourself and start something, and plenty of them are cheering you on.

The only question worth asking before you hit post is whether the video helps your ideal client, the person it was actually made for.

If it does, put it out. Anyone else watching is either a supporter or someone whose opinion has no bearing on your business.

Is there someone you've been making content for who isn't actually your client? If so, your next best step is a mentoring session, to squash those blockers. Get in touch.

16/09/2026

A WhatsApp voice note came through while I was driving last week. I pulled over to listen, and it turned into one of the best pieces of content we’ve made for a client this year.

I asked for it.

It was from an accountant I work with. He’d just walked out of a meeting with one of his SMSF clients and recorded a few minutes of rambling about what the client was worried about and the exact words he used to talk them through it.

It’s exactly what I’d asked him to do.

For months he’d told me he had nothing to post about. Meanwhile… he was sitting across from business owners every week giving them advice they’d love to bottle.

Most of the magic dust disappeared the moment he stood up from the table. By the time he was back at his desk the phrasing had gone, and by Friday he’d forgotten the conversation happened.

The voice note caught it while it was still warm.

His phrasing was there, along with the way he talked a nervous client down from a bad decision. I translated that into a written post his audience found useful, and best of all, he never had to stare begrudgingly at a blank screen on his Dell to make it happen.

If you give advice for a living, you’re doing the same_thing_every_day.

Next time you walk out of a good meeting, record two minutes on your phone before you start the car. Do that a few times a month and you’ll have more to post than you have time for.

Dig deep in your memory banks. What’s the best piece of advice you gave this week that floated off into the ether?

Want a structured system for capturing, batching and producing content, to become an authority in your space? You know what to do next.

10/09/2026

“I don’t want to be one of those LinkedIn people.”

Half the accountants I talk to have already decided what posting on LinkedIn would make them look like: arms folded in a suit, delivering three business lessons that an Uber driver taught them about resilience on the way to their child’s baptism.

You’ve seen that version, you’ve cringed at it, and you’ve decided staying off the platform is the better option.

I think the instinct is fair.

That style of posting is genuinely embarrassing. People photographing a hotel gym at 5am and calling it . Someone is “humbled and honoured” for the fourth time this quarter. It reads like drivel because there’s nothing underneath it.

The absence of substance is the whole problem, and that part is fixable.

An accountant who’s spent nineteen years watching family businesses split down the seams over succession has plenty to say.

Not lessons... A blow-for-blow explanation of what goes wrong, and when it starts, which is usually about four years before anyone thinks to call their accountant.

Written plainly, that post doesn’t read as performance. It reads as someone who knows their job, describing their job.

Nobody looks at it and thinks “he’s doing LinkedIn.” They think “I should ask him about Mum and Dad’s business.”

Most people worried about sounding like a LinkedIn guy haven’t yet worked out what they want to be known for. That’s the TRUE gap. Once it’s settled, the writing sounds like them, because it’s just them explaining something they understand better than the reader does.

The tone problem sorts itself out after that.

Have you been sitting on this for a while? If so, it’s worth asking what you’d want a stranger to say about you after reading three of your posts. If the answer comes easily, you’ve got more content to work with than you think.

If you’re ready to create a social media presence that won’t make you cringe, and that actually represents you as you, let’s talk.

21/08/2026

Someone asked me what I do last week and I gave a rubbish answer.

I said “content strategy for professional services” and watched them nod politely and change the subject.

So here’s the actual version.

I sit down with a broker or coach or an accountant and ask them questions about their job. Not marketing questions. Things like: what does a client always get wrong before they call you? What are you explaining for the fiftieth time this month? What’s the deal that still annoys you two years later?

They usually talk for forty minutes without stopping.

That’s the material. It was already there. It’s just that nobody had asked for it in a way that made it usable.

From there it gets structured into a small set of themes they can keep coming back to, so people start associating them with something specific instead of a job title that fifteen thousand other people share.

Then we write it. LinkedIn posts, video prompts, sometimes a website that says something worth reading.

But the reason any of it matters is simpler than the process.

Someone gets referred to you. Before they call, they look you up online, because everyone does that now.
They find a profile you last touched in 2019 and a photo of the team at a Christmas lunch.

Nothing there says “this is the person who was described to me.”

So they don’t call. And you never find out. They ghost you.

The work we do together is about closing that gap. Making sure what people find matches what they were told.

Leads come out of it eventually. But the first thing that changes is that the referrals you already get stop falling over at the search step. No more ghosting…

If someone described your work to a stranger tomorrow, and that stranger went looking at your profile, what would they find?

01/08/2026

The couple next to me opened the bidding at $2.2 million.

By $2.3 they were gasping out loud.

I was at an auction yesterday filming some content for a client. Big crowd, plenty of registered bidders, real competition in the yard. That couple put their hand up first, then sat there watching the number climb past everything they'd braced for. It sold for $2.7 million.

The bidders still going at the top looked completely unbothered. No flinching, no glancing at each other to check. They'd been in that spot before and knew exactly how it plays out.

That gap followed me out the door to a nearby park where I filmed this vid.

It's the same gap that shows up in every professional services business I work with. You've been through a process hundreds of times. Your client is going through it once, maybe twice in their life, with a big chunk of their money (or health or sanity) sitting on the table.

The things you skip because they feel too obvious to say out loud are usually the exact things they're guessing at.

Share the 101s. The bit you'd almost be embarrassed to post because surely everyone knows it. That's the thing someone screenshots and sends to their partner before they ring you.

What's the basic thing in your world you've stopped bothering to explain?

28/07/2026

Nothing on a forest floor is wasted.

Walk into old-growth bush and the ground gives a bit underfoot. That softness is not soil in the way Flower Power or Bunnings means soil. It is centuries of leaf litter, fallen limbs, dead insects and older trees that came down long before anyone was there to notice.

Every tree standing in that forest is growing out of the decomposed bodies of the ones that stood there first.

A plantation does not have this. Plantation soil is thin and engineered and topped up from a bag. The trees grow fast and straight and they are perfectly fine, right up until the season that tests them.

I have been thinking about which one I am.

Because most of what I consider to be mine is not. The way I run a meeting came from a supervisor who never once raised his voice. My propensity to work tirelessly without complaint came from my parents, who I have never once seen take a ‘sickie’. Half my sense of humour is on loan from people who are no longer around to be credited.

Your standards have a genealogy. You did not set your own bar. Somebody put it in front of you, most likely without announcing they were doing it, and you have been carrying it ever since as though it were an original thought.

Which leaves two jobs.

The first is naming them. Not a gratitude exercise. Just the accurate and slightly humbling work of tracing a habit back to its source.

The second is harder. And more important. You are also becoming somebody’s soil. How you handle a bad week, the standard you hold when you think nobody is checking, the rubbish you leave in the park after a picnic, the thing you say to a junior person in a corridor: some of it will outlive your memory of saying it, and you do not get to choose which bits.

Legacy is not a monument. It is sediment.

———-

We Are All Trees. Whether we realise it or not. My forthcoming book digs deeper into these concepts… and how they shape us both professionally and as humans.

21/07/2026

You’ve gotta keep it fun!
You can tell when a professional is writing content out of obligation.

The posts read like homework. Technically correct, completely forgettable.

I see this a lot with accountants and brokers. They know their stuff cold. But every post sounds like it was written at 9pm on a Sunday because well, they feel they HAVE to do it…

Here’s the thing. If you’re bored writing it, people are bored reading it.

B-O-R-e—-d—zzzzz

The professionals whose content actually builds authority are the ones having fun with it. They enjoy the argument. They like poking at bad advice floating around their industry. They write about the client conversation that made them shake their head that week.

They bring ENERGY.

And that energy carries. Readers feel it before they finish the first line.

So if content feels like a chore, look past the discipline question. Chances are you haven’t found the angle you genuinely care about yet.

What part of your work could you talk about for an hour without notes? Start there.

And just like the way your clients need you for tax work or mortgage applications, you might just need someone to help you create the content consistently.

Don’t beat yourself up. Just get in touch.

06/07/2026

Most coaches are sitting on better content than they’ll ever post.

Not the frameworks. The stuff around the frameworks.

That call last Tuesday where a client finally admitted the real reason they keep stalling. The pattern you’ve watched wreck three founders in a row before they’d listen.

That’s the material. It’s specific, it’s yours, and nobody else can post it because they weren’t in the room.

Instead, most of it never makes it out. What gets published is the tidy version. A quote about discipline. A carousel on the five stages of growth. Content that’s perfectly true and completely forgettable.

The knowledge has never been your missing piece. Getting it out of your head and into something publishable is the hard part, because the good stuff lives in the messy client moments you’ve stopped noticing you know.

Here’s a small test. Think back to your last three coaching calls. What did you say that you’ve never once put in a post?

Start there. That’s where your authority actually lives.

(And if you want help extracting it from your brain and turning it into content, that’s what I do).

Address

Sydney, NSW

Telephone

+61450770366

Website

http://www.ownyourmark.com.au/

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