50th Parallel Public Relations Inc

10/28/2026

10/27/2026

Building trust with others begins with building trust within our own team.

That’s why at our recent team retreat, we stepped away from the day-to-day to spend time together.

We talked about where we see 50th Parallel heading, the partnerships we want to build and how we want to celebrate our upcoming 10-year anniversary.

But just as important as those conversations was the time in between: sharing meals, activities away from our screens (no emails!) and enjoying the chance to connect intentionally in-person.

It was a good reminder that while we’re always looking ahead, it’s the people we work alongside every day who make the journey what it is. Sometimes, the best thing we can do is simply making the time to be together.

10/23/2026

Happy 1 year, 17 days, 8 hours and 30 minutes at 50th Parallel, Chantal (.ccos)!

Yes, we did the math… While we may be a little late, we’d never miss the chance to celebrate you.

Chantal’s journey at 50th Parallel actually began as an incredible contractor, and when she officially joined the team as our Senior Account Associate last year, we were elated.

Her thoughtful approach and energizing presence bring so much light to our team and the work we do with our clients. We’re beyond grateful for everything she brings to the team.

Please join us in celebrating Chantal’s one-year (and a bit) anniversary!

10/22/2026

We're deeply grateful to share that our work with the (TTA) has been recognized with an IABC Silver Leaf Award of Merit.

This recognition is especially meaningful because of the intention behind the work and the relationship that makes it possible.

For nearly a decade, we’ve had the honour of supporting TTA’s communications and engagement efforts as they advance modern treaty negotiations alongside their member Nations.

From communicating complex treaty processes to developing accessible, community-centred materials, our work is grounded in a shared commitment to ensuring people have the information they need to understand what’s happening and what it means for their communities.

Awards are never why we do this work, but seeing its impact recognized by our peers is deeply meaningful.

We are incredibly thankful to TTA for their continued trust and partnership, and to our team for the care, dedication and thoughtfulness they bring to every stage of this work.

We celebrate this recognition with deep appreciation for the journey so far and excitement for the important work still ahead.

10/20/2026

Tomorrow, the Communicating for a Better World Conference () begins in New York City, and we’re honoured to be supporting as communications and media relations advisors.

Over three days, communicators will explore some of the most consequential issues facing our profession, including information integrity, artificial intelligence, social media, campaigns, visual communication, crisis communications and media.
These conversations matter.

Communication influences what people understand, what they believe and, increasingly, what they trust.

We’re looking forward to listening, learning and bringing those conversations back into the work we do with our clients.

10/16/2026

We spend a lot of time helping organizations communicate with the people around them.

But strong external relationships begin with strong internal ones. Building trust with others begins with building trust within our own teams.

That’s one of the reasons why we make time to come together as a team.

Not simply to talk about what we’re working on, but to talk about how we’re working:

- What could be better?
- What do we need from one another?
- How can we show up more intentionally for our clients and communities?

The way we create and sustain our internal community shapes the way we show up everywhere else. Values become meaningful when they are put into practice — and that’s what we mean when we say we practice conscious PR.

10/13/2026

We have been named an honourable mention in PR Daily's () Nonprofit Communications Awards in the Community-Nonprofit Partnership category for our work with the (TTA).

This recognition is a reflection of what makes our partnership with TTA so important: taking the time to listen, learn and build communications alongside the people and communities at the centre of the work.

We are beyond honoured to be recognized in a category that celebrates excellence in mission-driven communications that inform communities, build trust and inspire action.

10/09/2026

When people are stressed, overwhelmed or uncertain, communication can either add to the noise or help create clarity.

That matters, especially in a crisis.

How we communicate can influence how informed, respected and supported people feel. Unclear or inconsistent messaging can add to existing stress, while thoughtful, transparent communication can help people navigate uncertainty.

Good communication and being grounded doesn't mean having every answer. Sometimes, it means being able to clearly say:

- Here's what we know.
- Here's what we don't know yet.
- Here's what we're doing next.

It's not about pretending everything is fine. It's about acknowledging uncertainty, communicating with empathy and giving people the information they need without adding unnecessary confusion or fear.

On World Mental Health Day, we're recognizing that communication is about more than sharing information. It's also about considering who receives it and helping create workplaces and communities — and a better world — where people feel informed, respected and heard.

10/08/2026

Are you B Curious?

We often get asked what it means to be a Certified B Corporation.

For us, B Corp certification is not simply something that appears beside our name. It’s how we think about business and how we practice it.

Practicing conscious PR is one of the ways we align our values with the work we do every day, to establish, build and occasionally rebuild trust.

We’re proud to be part of a global network of companies that practice business the way we do - all with the goal of building a better world.

10/06/2026

Trust is rarely built through one big gesture. We believe that it’s built through hundreds of smaller ones.

- Listening before speaking.
- Communicating clearly.
- Following through.
- Accepting responsibility.

For communicators, that means remembering that trust isn’t something we can simply tell an audience to have.

We have to create the conditions for it and then demonstrate it in action.