09/11/2026
Experience is enormously valuable in business.
But there is a point where “I’ve seen this before” can quietly become “So I already know what we should do.”
That is when experience can start working against you.
The way you sold ten years ago may not be the best way to sell today. The leadership structure that worked with 15 people may not work with 80. A founder making every decision may once have been a strength & may now be the bottleneck.
And our personal favourite:
“We tried that before.”
Okay. When? Why did it not work? What has changed since?
Those questions matter because context changes.
Markets shift. Teams grow. Technology evolves. Customers behave differently. The business itself becomes more complex.
Experience should help us recognise patterns & ask better questions.
It should not convince us that we no longer need to question what we are doing.
So perhaps there is a useful question for your leadership team this week:
What are we still doing because it genuinely works, & what are we doing simply because it is what we have always done?
The answers may be very different.
If your business is navigating its next stage of growth, let’s talk.
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