3Jay Productions

10/28/2026

A beauty campaign is more than the final image.

It’s the concept, the talent, the styling, the artistry, and how the product fits into the story.

A look at SWEAT, one of five concepts from our independently produced Summer Elements Series, created in collaboration with photographer and creative director Lindsay McOien featuring products from Billion Dollar Beauty • BDB

At 3Jay Productions, we connect creative talent and production to help brands bring their campaigns to life.

Video Production by Lynae Productions
Hair & Makeup: Jalia Pettis
Featured Model: Raya

10/23/2026

Phoenix creatives, let’s connect. Beauty community, this includes you!

Join 3Jay Productions in collaboration with Centered.PHX on December 4, 2026, at Phoenix Center of Arts for an evening of connection, culture, and Black hair stories.

5–7 PM | FREE Networking Mixer
Meet fellow creatives and beauty professionals, explore the stories and culture behind Black hair, and learn what’s ahead for the Style Exhibition.

7–9 PM | $35 Ticket - Storytelling Event
Stay for an evening of live storytelling centered on one question: “When did you fall in love with your hair?” Hear personal stories exploring identity, family traditions, beauty standards, and the cultural significance of Black hair.

The networking mixer is free. Tickets are required for the storytelling event that follows.

Hair has always been more than hair. Through powerful storytelling, this evening explores memory, identity, beauty, and belonging by asking one simple question: When did you fall in love with your hair? Phoenix Creatives, Let’s Connect. Networking Mixer with 3Jay Productions in collaboration with ...

10/05/2026

How long have you been using that same headshot?
👀
If your business, career, or look has changed, it might be time for your photo to catch up.

3Jay Productions X Ali Tso Photography are hosting a headshot event on December 5 in Phoenix, AZ and we’re keeping it simple:

• A 30-minute appointment
• 20 minutes in front of the camera
• Check-in and light hair and makeup touch-ups
• Five edited images

Early bird pricing is $325 through November 5. Reserve your appointment with $162.50, then pay the remaining $162.50 by November 28. Early bird bookings are nonrefundable.

Beginning November 6, sessions are $350, paid in full at booking. Full cancellation terms are on the booking page.

Only 10 appointments available. Book yours below, or share this with someone who’s been saying they need new headshots.

https://book-3jayxalitso.calm-spice-1424.chatgpt.site

10/03/2026

Our talent house member, Alyssa had a vision and pulled together a talented team to bring it to life for a Latina-owned cosmetics brand, just in time for Hispanic Heritage Month.

A few behind-the-scenes stills from Arturo while we keep the finished work under wraps. We can’t wait to share what she created!!

10/02/2026

Every look has a point of view.

The texture, the wardrobe, the movement each detail adds to the story being told.

This is another part of the work at 3Jay Productions: bringing creative people together, making room for their perspectives, and creating images that hold your attention.

Beauty. Fashion. Visual storytelling. There’s more to show you.

Ready to bring your next creative vision to life? Send us a message. Let’s get to work.

09/29/2026

A little behind the scenes from Runway to Reality! 🤎

There was so much happening before the models walked in Nazila Couture: final makeup touches, wardrobe, cameras, rehearsals, and everyone working together to get the show ready.

3Jay Productions had the pleasure of producing the fashion segment for the Untold Stories Gala. We’re grateful to the models and every member of the creative team who shared their time and talent with us. Take a look at some of the moments that led up to the runway! ✨

08/29/2026

Models: Let’s clear a few things up before your next casting.

A casting is not the time to arrive unprepared, ask questions already answered in the notice or show up however you feel like showing up. The way you communicate, follow instructions, present yourself and respect everyone in the room is evaluated right alongside your look.

• Read the entire casting notice.
• Know your measurements.
• Arrive 10–15 minutes early.
• Wear fitted clothing that showcases your body type.
• Keep your hair and makeup simple.
• Bring exactly what was requested.
• Be ready to walk, pose and take direction.

A casting is not a booking but how you handle the casting can determine whether your name stays in the conversation.

Save this and share it with an aspiring model. Professionalism starts before you enter the room.

08/27/2026

An Anniversary of Gratitude from Jalia Pettis
I don’t think it has fully hit me that today, August 27, 3Jay Productions has been in business for 20 years! 14 of those years have been here in Arizona.

For seven and a half years, I worked a full-time job while building this business. When I relocated from South Carolina to Arizona in 2012, that was my leap of faith. I told myself, “If you’re going to do this, you need to do it for real.” People thought I had lost my mind. I was leaving the security of a full-time job to pursue what I believed in. Looking back, that decision built perseverance in me that I don’t know I would have developed any other way.

The growing pains have been ridiculous. There were times when I wanted to give up and questioned whether I was doing the right thing. The truth is, over these 20 years, I’ve done a lot more for other people than some people have ever done for me. Quiet as it’s kept, some of those people went on to become highly recognized in the fashion and modeling industries.

For a while, I measured success against celebrity and proximity. Then I had to ask myself: Why? I didn’t create this business to chase celebrity. I created it to build a legacy for my children. That is literally where the name comes from: three J’s for my three children, whose names all begin with J. All three of my children are adults now, and they can finally see in physical form why I went as hard as I did. Why I worked a full-time job to fund the vision. Why I took the leaps of faith. Why I kept going when people referred to it as “your little business.” Please don’t get me started on that!

3Jay has gone through several evolutions because I have gone through several evolutions. I’ve changed, the work has changed, and the vision has expanded. I have tried to make this business a space I wish I had when I was still trying to figure out where I belonged and whether recognition meant I was actually successful. Let's be honest, celebrity or proximity does not automatically put more zeros and commas in your bank account. I’m not selling my soul. I’m not compromising my integrity.

Have I made bad decisions? One hundred percent. You don’t stay in business for 20 years without making some. I’ve made decisions I regretted and some that could have put me in a really bad space. I learned, I grew and I kept moving. I’m truly thankful for what this business has taught me about perseverance and what it truly means to walk by faith.

At the same time, I still feel like I’m nowhere near where I’m supposed to be. To be able to say that after 20 years means something. I’m proud of how far I’ve come, but I also know I’m capable of much more. I know what I believe God has promised me in this earth, and I’m going to keep using that as fuel.

At this point, 3Jay is a locomotive and we are still moving! 20 years, three children, two states and countless evolutions. I can officially say that I have been an entrepreneur for 20 years. That is absolutely nuts, and it is a blessing all at the same time.

08/27/2026

A note from our Visionary, Jalia Pettis
Today, 3Jay Productions officially celebrates 20 years in business, 14 of them right here in Arizona.

When I started this company in 2006, I was still working a full-time job. For seven and a half years, I built 3Jay alongside that career because I saw how often BIPOC creatives were underrepresented, overlooked, and unsupported. I believed I could serve them differently.

Over the years, 3Jay has changed, grown, and evolved and there have been plenty of highs, lows, lessons, and growing pains along the way. Coming into 2026, I knew it was time to return to our roots. That decision led us to what 3Jay is today: a creative agency and talent house representing multidisciplinary creatives across photography, videography, content creation, hair, makeup, production, and more.

The industry often tells people to choose one thing, stay in one box, and niche down. But what happens to those who are truly skilled in multiple areas? At 3Jay, their range is not something we ask them to minimize. It is something we recognize, develop, and celebrate.

I am grateful for every person who has been part of this journey; the ones who came, the ones who went, and especially the ones who stayed. Every season has contributed to the company we are today.

Twenty years. Three children. Two states. Countless evolutions.

We are still here, still creating, still connecting, and still celebrating. We’re moving full steam ahead. Happy 20th anniversary to 3Jay Productions! 🥂

08/13/2026

RUNWAY MODELS, WE'RE CASTING!

3Jay Productions is officially casting female and male models for Runway to Reality, featuring Nazila Couture and benefiting Untold Stories.

This year's show centers Bread & Roses: A Story of Resilience, Truth & Beauty, with a through line honoring the resilience of Afghan women. We're looking for models who can bring confidence, presence and intention to the runway.

Casting: Thursday, September 3 at 6:00 PM
📍 Corella & Co. — Official Model Partner
4235 N Marshall Way, Scottsdale, AZ 85251

Female Models: 5'7"+ | Sizes 2–10
Male Models: 5'10"+

Selected models will walk in Runway to Reality on September 25 in Scottsdale, supporting Untold Stories and its work toward ensuring a life free from inequality and discrimination for the people of Afghanistan.

Come prepared to walk and ready to show us your presence.