EMME Influence

EMME Influence Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from EMME Influence, Consulting Agency, 164 Victoria street, Mackay.

Building influence for founder-led brands
Social Media Training · Social Media Management · Content Creation
Content Strategy · Brand Communications · Marketing Audit
Consulting, Speaking, Training — 15+ years proven | Queensland

How lucky am I? ✨ Had the absolute pleasure of MC’ing The Fashion Runway in front of 50 enthusiastic people. The night f...
30/06/2026

How lucky am I? ✨ Had the absolute pleasure of MC’ing The Fashion Runway in front of 50 enthusiastic people. The night felt like the most unexpected collision of my life.

Town planner Melanie.
Marketing Melanie.
Fashion girlie Melanie.
All in one.

Some people are surprised when they hear I studied Fashion Communication at QUT, worked as a paid fashion blogger for Castletown in North Queensland for several years, and later spent time modelling professionally in Sydney.

But if you know me well… it actually makes perfect sense.

Fashion has always been part of how I see the world.

Not in a superficial way.

In a 'why does this work?' way.

Why does one brand feel premium?
Why does one person command a room?
Why does presentation change perception?

That fascination never leaves.

Also… Mackay has an interesting relationship with style.

People here don’t dress for performance the way bigger cities sometimes do.

Macktown dresses for real life.

School drop-off.
Site visit in Paget.
Meeting in town.
Kids’ sport.
Dinner on Victoria Street.

Sometimes all in one day.
Sometimes all in one outfit.
And somehow with both flats and boots living in the car.

Someone once described my daily style as 'coastal executive' and yeah, I’ve never felt more flattered. 🥹

Part relaxed femininity.
Part structured blazer.
Part town planner marketing chic.

Becoming a mum definitely influenced my wardrobe too.

These days, if something is itchy, dry-clean only, or can’t survive a toddler… goodbye. Straight to Depop.

One of the wearable art designers also unlocked a core memory for me.
In primary school I entered a wearable art competition wearing a newspaper ballgown and paper mâché handbag made with Mum.
Second place.
Still mildly offended I didn’t win.

A huge thank you to the guest list who came along to support The Live Lounge.

Last night reminded me of something simple.
Great style rarely comes down to wearing the most expensive thing in the room.
Usually, it comes down to knowing what works for you.
And wearing it with confidence.
Confidence still changes how you enter a room.
And… confidence never goes out of fashion. 🤍

What a fantastic afternoon MC’ing The Live Fashion Runway in Mackay. ✨Huge thank you Jayden and Leah at The Live Lounge ...
28/06/2026

What a fantastic afternoon MC’ing The Live Fashion Runway in Mackay. ✨

Huge thank you Jayden and Leah at The Live Lounge (pictured), every designer, model, organiser and supporter who brought the afternoon to life.

Fashion looks different everywhere.

The most stylish person in any room usually isn’t wearing the most expensive outfit.

Usually, it’s the person completely comfortable in their own skin.

A big congratulations to the incredible featured designers:
✨ JLee Designs
✨ Sanjeev
✨ Edits by Indie
✨ Green Josephine
✨ EFII
✨ Funk’d Up Fairy

Every collection brought something different — sustainability, craftsmanship, bold creativity, colour, texture and personality.

Loved being part of this event and loved meeting so many creative people in our region.

Thank you for having me. 🤍

— Melanie Laas, EMME Influence

Possibly the BEST caramel latte I’ve ever had 🤤
10/06/2026

Possibly the BEST caramel latte I’ve ever had 🤤

01/06/2026

Ever feel like you're expected to be a business owner, accountant, salesperson, customer service manager, photographer, videographer, marketer, and social media manager all at the same time? 😅

You're not imagining it.

One of the biggest changes in business is that customers often meet you online before they ever contact you.

Before the phone call.
Before the quote.
Before the referral.

They've already checked out your page, Instagram profile, website, reviews, and content.

That's why social media feels so important now. 📲

Not because you need to become an influencer.

Because people want to know who they're buying from.

The good news? You don't need to post every day or dance on camera.

You simply need enough visibility for people to understand who you are, what you do, and why they should trust you.

People buy from people.

And often that decision is made before the first conversation even happens. 💬

Organic-first free-to-post content is making a comeback and honestly… Australian businesses should be paying attention.....
26/05/2026

Organic-first free-to-post content is making a comeback and honestly… Australian businesses should be paying attention...

One of the biggest shifts happening in right now is audiences becoming far more selective with what they engage with online. Am I right?

The overly polished, heavily manufactured “ad-style” commercial content that interrupts someone’s BRB on-the-toilet scroll is losing effectiveness because people connect with content that feels human, relevant, and culturally aligned. Can we say it again, AI slop is a flop. 🚽🧻

Organic content is driving 13x higher engagement and 4.5x higher view rates compared to paid content alone. 😱📱

Visibility means very little if people aren’t connecting with what they’re seeing on a sentimental level.

EMME Influence's always believed the strongest content strategy starts with earned attention first.

Content that sparks conversation.
Content people willingly share.
Content that sounds and feels like there's a human behind it.

Social Media Training anyone?

Paid media absolutely still has a role, but know amplification works best when the creative already has momentum organically. AND IT's FREE TO POST 🤑

The brands standing out right now are the ones creating content that feels less like advertising and more like participation in culture, community, and conversation.

And duh, that’s why personality-led businesses are outperforming overly corporate brands online. Hence we love founder-led brands so much, they're our fav 🫶

Also, a quick appreciation post for Zoe from Greater Whitsunday Innovation ahead of Tech Verge this week where EMME Influence is the Social Media Partner (look out for our video reels 🌻📸) — Here is Zoe somehow coordinating events, communication, logistics, technology, and approximately five things at once while still looking effortlessly composed like corporate Madonna.

The modern businesswoman experience >>>

Curious to hear your thoughts:
Do you think audiences are becoming more resistant to overly “advertised” content online? What's your biggest content problem?

26/05/2026

See you Tech Verge this week 🦾

Address

164 Victoria Street
Mackay, QLD
4740

Opening Hours

Monday 7am - 9pm
Tuesday 7am - 9pm
Wednesday 7am - 9pm
Thursday 7am - 9pm
Friday 7am - 9pm
Saturday 8am - 6pm
Sunday 8am - 6pm

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