EMME Influence

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EMME Influence AI for small business. Automation, content and marketing systems built for local operators.

More than half of Australians aged 14 and over use an AI product. For a local business, the first job to hand an AI prod...
16/10/2026

More than half of Australians aged 14 and over use an AI product. For a local business, the first job to hand an AI product should never be the client work.

The admin you repeat is where to start: the quote that says the same thing every time, the reminder text, the weekly post nobody has the hour to write.

The administrative tasks you repeat most often is where the AI writing starts, in plain words, step by step, articulated. Your personalised written description becomes the whole content system, and an AI product can do nothing useful until these instructions exist.

Signature Architecture is a free plug and play AI dashboard that sets the four codes your content is measured against, with the AI you already use. Comment NOTION and the dashboard arrives by DM. 🏛️

Running AI one chat at a time means starting from zero every time.An AI dashboard fixes that. One place holds your brief...
14/10/2026

Running AI one chat at a time means starting from zero every time.

An AI dashboard fixes that. One place holds your brief, your voice and your projects, and ChatGPT, Claude, Gemini or Copilot reads the AI dashboard before every task.

What an AI dashboard does for a service business:
• Writes in your voice, because the dashboard stores how you sound and what you never say
• Plans the month's content around your offers
• Turns one idea into posts for Instagram, LinkedIn, Facebook and email
• Checks every draft against your own rules before the draft reaches you
• Tracks what published and what performed, so next month starts smarter
• Hands back the hours spent re-explaining your business to a blank chat window

Asking AI is a habit. Running AI is a system that remembers...

Each dashboard is designed by Melanie Laas, founder of EMME Influence and builder of AI automation marketing systems for service businesses 🏛️

Want your first three content jobs already set up? Comment NOTION and the free version arrives by DM 🤎

A local business can carry a full week on Facebook and Instagram without opening the planner on a working day.Here is EM...
08/10/2026

A local business can carry a full week on Facebook and Instagram without opening the planner on a working day.

Here is EMME Influence as the worked example. Every post for the week went into the planner during a single afternoon, so the publishing was finished before the week began.

The week's footage came off a client content shoot, a venue walk through in a heritage building and a family lunch. Each piece was cut, captioned and queued before the week opened.

A content system buys a small team posts that go out on the days nobody has a spare hour, rather than more posts.

A whole week decided up front starts with the foundation codes in Signature Architecture, the free AI dashboard EMME Influence sends by DM. Comment NOTION. 🏛️

07/10/2026

Spotlight formats, engagement scripts, an AI prompt library and a content calendar built on local business cycles, measured by enquiries and work booked. A$49.

06/10/2026

stepped inside kardinia in townsville with owner olivia mayne and councillor brodie phillips 🤎

lacework verandahs wrap the house, the library still holds the original timber cabinets, and the chandelier room is made for a long table and a speech or two.

for a venue with this much history, social media does half the selling: couples, planners and teams can walk every room on instagram long before a site visit.

before the house became a venue, kardinia held australia's first japanese consulate, and the history follows you from room to room.

a tip from the edit, shared by .co founder of emme influence: film each room from the doorway first, then walk in slowly. that one habit gives a venue reel its flow and lets guests feel they have already stepped inside 🏛️ 🤎

05/10/2026

walked through victoria street boutique hotel in townsville with owner olivia mayne and councillor brodie phillips 🤎

the edit starts at the pool, rises over the rooftop with the drone, then moves room by room. from the pool deck the view runs straight across the water to the islands, and the strand at sunset closes out the reel.

a stay this considered deserves content that lets guests walk the whole hotel on instagram before they book.

olivia and her team have thought through every corner of the hotel, and seeing the hotel through olivia's eyes made the reel an easy one to edit.

produced for VST TSV by .co founder of emme influence, turnsing video clips you already have on your phone into reels clients save before they book. a camera roll full of footage is enough to start, and a message to emme influence is the first step 🏛️ ✉️ 🫶🏻

The work worth handing over is the part that stops the whole place the week you're away, which is the bit most owners ha...
25/09/2026

The work worth handing over is the part that stops the whole place the week you're away, which is the bit most owners have backwards, because the first thing anyone wants to offload is whatever they like doing least.

So try this for a week, and every time you catch yourself going "oh, only I know this", write the thing down.

· Where the supplier login lives
· What you say when someone asks for a discount
· Which quotes you pitch too low, and why

By Friday you'll have a list, and the list is nothing like a to-do list, more a map of everything sitting in one person's head with no copy kept anywhere else.

Work down the list slowly, one line at a time, because every line you move out of your own head is a day you could take off.

Writing down what sits in your head so somebody else can run the work is what content creation is for, half the time.

The Local Business Toolkit is a head start on the list. emmeinfluence.com

What's the one thing in your business nobody else knows how to do?

The whole thing is a note on your phone, and writing that note takes about 20 minutes once, and then you're done.What go...
24/09/2026

The whole thing is a note on your phone, and writing that note takes about 20 minutes once, and then you're done.

What goes in the note: what you charge and why, the customers you want more of, the ones you knock back, and the line people use when they recommend you to a mate. Then you paste that note in before you ask AI for anything, every time, from now on.

Because that's the whole trick with AI for small business, and nobody mentions this bit when they're handing out advice, AI only knows what you've typed. Ask for a Facebook post about your plumbing business and what comes back is something any plumber anywhere could have written, and fair enough, because you handed over nothing to work with.

The first time most owners paste their own note in, the result is a bit of a shock. Same tool, and the writing that comes back sounds like the person who runs the place.

Here's the part worth sitting with: the way your business sounds online isn't something you're stuck with, and once that note exists you're the one deciding how the whole thing lands!

The Local Business Toolkit is that note, already written for you, so you're filling in your own answers instead of staring at a blank screen. emmeinfluence.com

What's the last thing you asked AI to write, and did the writing sound anything like you?

One line on your invoice, with a phone number sitting in the middle of that line, and whoever's trying to redirect your ...
23/09/2026

One line on your invoice, with a phone number sitting in the middle of that line, and whoever's trying to redirect your customer's payment moves along to an easier target.

Here's what changed, because for years the tells were bad spelling, dodgy grammar and a logo that looked a bit off, and any of those would make you stop and check. Not any more. AI for small business is brilliant, and the same tool helping you write a quote also writes a clean, polite email sounding exactly like the supplier you've used since 2017.

So the expensive version goes like this: someone copies your invoice, swaps the bank details, sends the invoice on to your customer, and your customer pays, and the money's gone, and you're the one on the phone explaining what happened. Australians reported 166.8 million lost to payment redirection last year, out of 2.18 billion across every scam type, in the national scam figures published in March.

The 5 minute fix is one line on the invoice, along the lines of "our bank details never change, so ring us on [your number] before you pay if anything looks off", and the same wording goes on your website and on your page.

Now your customer has somewhere to check, and a crook can copy your logo and your wording, but nobody can copy a phone call.

The Local Business Toolkit has the wording and where the wording goes. emmeinfluence.com

Has anyone ever rung you to check an email was from you?

How lucky am I? ✨ Had the absolute pleasure of MC’ing The Fashion Runway in front of 50 enthusiastic people. The night f...
30/06/2026

How lucky am I? ✨ Had the absolute pleasure of MC’ing The Fashion Runway in front of 50 enthusiastic people. The night felt like the most unexpected collision of my life.

Town planner Melanie.
Marketing Melanie.
Fashion girlie Melanie.
All in one.

Some people are surprised when they hear I studied Fashion Communication at QUT, worked as a paid fashion blogger for Castletown in North Queensland for several years, and later spent time modelling professionally in Sydney.

But if you know me well… it actually makes perfect sense.

Fashion has always been part of how I see the world.

Not in a superficial way.

In a 'why does this work?' way.

Why does one brand feel premium?
Why does one person command a room?
Why does presentation change perception?

That fascination never leaves.

Also… Mackay has an interesting relationship with style.

People here don’t dress for performance the way bigger cities sometimes do.

Macktown dresses for real life.

School drop-off.
Site visit in Paget.
Meeting in town.
Kids’ sport.
Dinner on Victoria Street.

Sometimes all in one day.
Sometimes all in one outfit.
And somehow with both flats and boots living in the car.

Someone once described my daily style as 'coastal executive' and yeah, I’ve never felt more flattered. 🥹

Part relaxed femininity.
Part structured blazer.
Part town planner marketing chic.

Becoming a mum definitely influenced my wardrobe too.

These days, if something is itchy, dry-clean only, or can’t survive a toddler… goodbye. Straight to Depop.

One of the wearable art designers also unlocked a core memory for me.
In primary school I entered a wearable art competition wearing a newspaper ballgown and paper mâché handbag made with Mum.
Second place.
Still mildly offended I didn’t win.

A huge thank you to the guest list who came along to support The Live Lounge.

Last night reminded me of something simple.
Great style rarely comes down to wearing the most expensive thing in the room.
Usually, it comes down to knowing what works for you.
And wearing it with confidence.
Confidence still changes how you enter a room.
And… confidence never goes out of fashion. 🤍

Address

164 Victoria Street
Mackay, QLD
4740

Opening Hours

Monday 7am - 9pm
Tuesday 7am - 9pm
Wednesday 7am - 9pm
Thursday 7am - 9pm
Friday 7am - 9pm
Saturday 8am - 6pm
Sunday 8am - 6pm

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