SEO for Small Business Australia Pty Ltd

29/10/2026

Our founder, Bill Vasiliadis, has a new article that every Australian SMB owner running a Facebook business Page needs to see.

Bill was gated on his own page last week trying to post an article. AU$61.99 a month to keep sharing external links. His take: pages aren’t link traffic drivers anymore, and here’s the practical workaround we’ve been running on our own Page since.

The latest article link is in our Page Links (at the top of our Page). Worth 10 minutes.

25/10/2026

Here’s a content habit that quietly works against most SMB sites.

Thirty blog posts spread across fifteen loosely related topics. The intention is good. Cover more ground, catch more traffic. But Google and AI tools reward the opposite pattern.

Ten deep posts on three topics beat thirty shallow ones on fifteen. Every time.

A plumber in Newcastle with fifteen posts on blocked drains, emergency callouts, and hot water repairs looks like a plumbing authority. A plumber with one post each on fifteen different services looks like someone chasing search traffic without owning any of it.

Pick three to five topics you want to be known for. Everything new goes to one of them. Everything old gets reviewed against the list.

20/10/2026

Our founder, Bill Vasiliadis, has a new article on something every Australian SMB owner we talk to asks about.

“Why does my competitor keep showing up where I don’t?”

Bill’s take after 26 years in SEO: it’s almost never budget, backlinks, or domain age. It’s usually one of five quiet, fixable things working against you across both Google and AI tools like ChatGPT.

The article covers both layers (what moves the needle for Google rankings, and what gets you recommended by AI tools) with real examples from a Sydney criminal law client and a Brisbane supervision practice.

The latest article link is in our Page Links (at the top of our Page). Have a read when you’ve got a spare 10 minutes.

19/10/2026

The Google Business Profile feature most Australian SMBs ignore: Posts.

We audit new client profiles all the time, and the pattern is the same. Categories set up. Services added. Photos uploaded. Posts feed empty.

Google Posts matter. They display in your Business Profile across Search and Maps; they’re increasingly surfaced in AI Overviews, and they give Google fresh signal to associate with your business.

One well-written post a week. Lead with a specific claim, not a vague update. Add a CTA. Post weekly.

Fifteen minutes a week. Worth doing.

13/10/2026

One of our clients had their first AI-sourced enquiry last month.

A senior manager at a large NGO searched Google for professional supervision. Got back a shortlist of candidates. Then asked ChatGPT which one to pick.

ChatGPT recommended Vicki Carrick’s Brisbane practice.

Behind that moment: months of careful work on site structure, metadata, content, Google Business Profile and reviews. None of it dramatic. All of it adding up to Vicki being found by the right clients in both Google and ChatGPT.

Full case study on the blog:

A case study on how Jacana Supervision and Consultancy became visible to the right clients in Google and ChatGPT, and the specific work that produced it.

12/10/2026

Your customers are now asking ChatGPT about your business. You just don’t see it happening.

It usually goes like this: a buyer types their situation into Google, gets a shortlist back, then opens ChatGPT and asks which option to pick. Either way around, there’s an AI tool quietly sitting between your business and the decision to choose you.

If ChatGPT doesn’t know what your business does or why someone searching with specific criteria should prefer you, it won’t recommend you. You get skipped.

Easy way to check: ask ChatGPT the questions one of your customers would ask, with their specifics. See who it names. See if you’re on the list.

06/10/2026

New article: What does an SEO agency actually do?

A plain-English breakdown of a modern SEO engagement, start to finish. Phase 1: foundation (keyword and entity research, GSC, GBP, technical audit, AI crawler access, reporting setup). Phase 2: ongoing (monthly on-site and off-site work tied to business outcomes).

Also names what SEO work doesn't look like, including AI-written content, generic directory campaigns, and keyword rank tracking as the headline metric.

Worth a read if you've ever wondered what your SEO retainer is actually paying for.

A full breakdown of what a legitimate SEO engagement actually involves. Phase 1 foundational research, Phase 2 ongoing on-site and off-site work, and how modern SEO has adapted for AI search.

05/10/2026

Here's something most Australian small business owners don't realise about SEO: most of the work isn't on your website.

It feels counterintuitive. You've paid for an SEO retainer; you expect changes on your site every month. Some of them are happening. But a significant portion of a modern SEO campaign happens off-site: Google Business Profile, review generation, local citations, digital PR, brand mentions, podcast appearances, and increasingly AI citation work that lives entirely outside your website.

If your agency's monthly report only shows on-page changes, you're seeing half the picture.

This week's article breaks down what a full SEO engagement actually covers.

29/09/2026

New article: 10 questions to ask any SEO agency before you sign.

A practical companion to Bill Vasiliadis's article last week on getting burned by an SEO agency. His article named the patterns to watch for. This one gives you the specific questions to ask before signing with anyone new.

Ten questions covering overseas outsourcing, contract lock-ins, keyword strategy, reporting, outcome measurement, GEO/AEO upsells, and more.

Read the full article:

10 questions to ask any SEO agency before you sign, and what confident vs vague answers reveal about how they'll actually deliver. Practical companion to Bill Vasiliadis's article on being burned by an SEO agency.

28/09/2026

Before you sign with any SEO agency, ask this specific question: "Who's actually doing the work on my account? Are they in-house Australian, or outsourced overseas?"

A confident agency will name the people and offer to introduce you to them. A less confident one will get vague: "our global delivery model", "strategic partners", "optimised workflow." That's usually the tell.

There's nothing wrong with overseas teams. But paying premium Australian pricing for work being done offshore, without being told, is a misrepresentation.

One of ten questions to ask in our article coming this week.