Digital Marketing Consulting - Parachute Digital

19/06/2026

Is your org investing in acquiring new donors?

Probably.

But what about your loyal, existing donors?

Probably not enough.

Find out why you shouldn't forget about them.

Two burning questions about Donor Retention that got us fired up after our DigiRaise presentation. Burning question 1: Why is fundraising addicted to acquisition when retention delivers the dollars? We work in the fundraising sector where: 60% or RG income is from 5+ year donors (who are only 17% of...

19/03/2026

Sign up for accessible basketball, soccer, athletics or swimming for Term 2 now!

Accessible sports are on each week for kids and adults at Allambie Heights, Ryde and Roselands. CPA's sports provide a friendly environment for all skill levels, designed for getting active and having fun. Register today: https://brnw.ch/21x0Rd8

05/03/2026

02/03/2026

Today is Triple Negative Breast Cancer Day.

Triple negative breast cancer (TNBC) is a less common but more aggressive type of breast cancer. It doesn’t respond to some of the most common targeted treatments, which can make it especially challenging to treat.

Today we honour everyone living with TNBC, those supporting someone through it, and those remembering loved ones lost.

If you’re navigating triple negative breast cancer right now, please know you’re not alone. Our breast nurse specialists are here to answer your questions and talk through your concerns. Phone 0800 226 8773, or email [email protected].

27/02/2026

Today is World NGO Day! 🌍

We’re proud to stand alongside incredible organisations making a difference every day.

At Habitat for Humanity Australia, we believe everyone deserves a safe and decent place to call home. A home provides stability, security, and opportunity, and our work wouldn't be possible without the support and commitment of our partners, volunteers, and donors.

Together, we are creating a world where housing is a basic right, not a luxury.

👉 Learn more or get involved: www.habitat.org.au

26/02/2026

Just in case you didn’t already know it, there is NO SILVER BULLET when it comes to digital fundraising. Sure, there are some core principals that you should follow (although they too evolve and change along with technology) but what knocks it out of the park for one organisation can be a complete flop for another.
So how do you get the best results for your cause? You TEST.
When working with World Animal Protection Australia we tested everything from copy angles and colour treatments to audience targeting and landing page design.
And the results, well, they speak for themselves. Read on….
https://parachuteagency.com.au/blog/fundraising/how-bold-storytelling-helped-world-animal-protection-find-new-donors/

25/02/2026

Just in case you didn’t already know it, there is NO SILVER BULLET when it comes to digital fundraising. Sure, there are some core principals that you should follow (although they too are evolving and changing along with technology) but what knocks it out of the park for one organisation can be a complete flop for another.

So how do you get the best results for your cause?

You TEST.

When working with World Animal Protection Australia we tested everything from copy angles and colour treatments to audience targeting and landing page design.

And the results, well, they speak for themselves.

Read on….

Bold storytelling in digital fundraising delivers donations and income for World Animal Protection Australia.

24/02/2026

Describe your organisation in 3 words 👇