22/10/2026
They say good things take time, and that’s just what you’ll find in Waitaki.
This Friday we’re giving a shout-out to our client Waitaki NZ for a stand-out year, and we are proud to walk beside them.
Coming off the back of some really positive end of financial year figures, with visitor spend jumping 15.8% to an impressive $146.5 million, the awesome news has continued to roll in.
ICYMI: Waitaki was named alongside Dunedin NZ in Lonely Planet 2027 travel destinations list, an incredible achievement and the only New Zealand destination to make the list.
Lonely Planet highlighted Waitaki as one of the South Island’s most underrated regions, with the Waitaki Whitestone Unesco Global Geopark , Ōamaru Penguins and Heritage Precinct receiving special mentions.
Netflix's East of Eden has also put Waitaki on the international stage, with the new series transforming Ōamaru’s Victorian precinct into 1900s California. The seven-part adaptation of John Steinbeck’s classic novel saw a huge film crew take over the town, and even a chance for locals to play their part and step in front of the camera as extras.
To go see it for yourself, head over to the Tourism Waitaki website for a self-guided walking tour map of the film locations - https://loom.ly/iMAqwSM .
Through all of this, we’ve been supporting Tourism Waitaki with their Time to Wander Waitaki spring campaign, drawing attention to Waitaki as a must-visit spring destination. As part of this, we ran a Roady giveaway with a bunch of great local operators offering fantastic prizes.
Make sure Waitaki is on your summer plan bucket list, we’ll see you there!